Haute Couture Fashion designer and Costume designer for the theatre, television and movie world. Her career started in Naples after coming in close contact with several illuminated and famous families. Her fist articles appeared on the “Corriere di Napoli”, “Mezzanotte”, “Voce di Napoli”, “Roma” and “Il Mattino” and were signed simply as Rosana or with her full name.
At the beginning of the 1950’s she moves to Capri, and together with Emilio Pucci and Livio De Simone she designs a few models for a small collection, called “Il giro dell’isola” (Tour of the island), presented at the Hotel Quisisana, the most prestigious hotel on the island. This will be the first launch towards Rosana’s career in the fashion and movie world. In 1953 she signs the costumes for “Lulú”, directed by Fernando Cerchio and interpreted by Paola Borboni, Valentina Cortese, Marcello Mastroianni.
During the Sixties she reaches the peak of her career. We can admire her works for the Teatro Cometa in Rome for “Processo Karamazov” or the “Leggenda del grande inquisitore” by Diego Fabbri and directed byOttavio Spadaro. In those same years she also cooperates for the most important fashion houses, such as Giovanna Caracciolo (Carosa), Lola Giovannelli,Elisa Volpe de Smaele, Sorelle Fontana, Antonelli,Shubert, Fernanda Gattinoni, Fabiani, Annamode and many more. She also designs textile patterns forSorelle Fontana. For the 1960/61 fashion season she creates the “placed” print, manufactured by Como Seterie Fraccaroli and presented at the University of Davis (San Francisco, California) in 1962 during an exhibition of Italian fashion and its new and innovative fabrics.
1962 she was appointed to the freshly created teaching post of History of Costume Design and Fashion Design and Textile Art Design at theUniversity of California, Davis Campus, where she remained for five years, and at the Fashion Institute of Technology of New York.
In October 1964, during a short stay back in Italy she decides to found her own school, mainly encouraged by the Roman cultural and social elite, always very supportive towards the latest and trendiest issues of the moment. A Fashion and Costume Academy was just what the city of Rome needed as the ultimate celebration of Italy’s Haute Couture. Together withOttavio Spadaro (theatre and TV director), Dario Cecchi(painter, scenographer and writer) and Nello Ponente(Art Historian), she sets the seeds of the Accademia di Costume e Moda. Accademia was finally inaugurated in 1964 under the official approval of the Fashion Bureau, supported by the Ministry of Labour and Social Security (Ministerial Decree n. 26645/CF/1964), and by the Rome Municipality. In 1964 she writes her first book on the history of Costume, “Fashion in the history of Costume”, published by Cappelli Editore. The book was translated into English under explicit request of several USA universities and published in 1965 by Wiley&Sons, New York.
The late 60’s see a very fruitful cooperation with theFashion Institute of Technology in New York, opening the road to a future exchange between FIT andAccademia, with seminars held by Rosana in New York and by Lilian Kusher, Director of FIT, in Rome. Thanks to the great talent and passion of its founder, Accademia becomes “a laboratory of ideas and research, a place for meeting, a place to share and exchange communication and experiences”. A point of reference for the education and training of future professionals for the Fashion and Costume Design industry.
Founded in 1964, it has been operating in the fields of culture, design, research and craftmanship linked to Fashion and Costume with the only objective to support students in starting their own careers.
Recognized by the Italian Ministry of Education, Universities and Research, the Accademia offers.
The Accademia is the only school in the world to offer an Academic Diploma in which Fashion and Costume are part of the same educational path.
Thanks to its history and alumni successes, the Accademia has long lasting roots with the Fashion System and the Entertainment Industry, developed in years of activity and consolidated annually by the entry of its students.
One of the strongest national and international alumni networks in the Education Industry for fashion and costume design: Academy Award winners, Creative Directors, Head Designers, Senior Designers, Celebrity Stylists, Illustrators, entrepreneurs and couturiers are part of the Accademia’s network.
The education quality level of the Accademia is certified on a yearly basis by the continuous request from the Industry to receive our student’s portfolios, by the participation of our young designers at national and international fashion contests and by our faculty team that is composed by professionals of the Fahsion System and the Entertainment world.
The Accademia is an Institute of a few hundred students. It is very important that the students are followed thoroughly so that they may feel as if in a “renaissance laboratory “ and be continuously inspired and motivated to their goals.
To study in Rome is an opportunity. History, culture and beauty are the base for long lasting careers. Milan is the Fashion Capital, Rome is Cinema but also national and international scouting and more important where creativity is merged with ancient and contemporary art and craftsmanship. The majority of our alumni work in fashion capitala as Milan, Paris, London, New York, Florence, but speak of Rome as the best starting point of their careers.
The Accademia Costume & Moda is right in the heart of the city, in Via della Rondinella, just in front of Castel S. Angelo, a few steps away from famous Via dei Coronari and Piazza Navona. The 2.000 square metres Paalce was designed in 1925 by Architect Vincenzo Fasolo and is characterised by large windows, labs and terraces overlooking the Tiber river, San Peter’s Cathedral and the city Centre.
Accademia can avail itself of an historical Library – Newspaper Library, a precious research centre containing unique and rare pieces. With over 3,000 highly specialized titles, and many rare and one-and-only pieces, it covers an important cultural role for the whole business. Complete fashion magazine collections, donated or acquired during many years of work, have set its immense value. The declaration of “site of considerable and historical interest” resulted from the National Project concerning ” The Fashion Archives of the 20th Century” promoted by the National Archive Bureau and the National Association of Archivists.