IED BARCELONA

BA COURSES IN FLORENCE CAMPUS

Major study : Fashion Marketing and Communication

Credits : 180

Start date : October

Duration : 3 years

Language : English

IED Barcelona is the only centre in Spain imparting the Bachelor of Arts (Hons) in Fashion Marketing and Communication validated by the University of Westminster. Since 2010 it offers the opportunity to combine the studies of this prestigious university, entirely taught in English, with the IED experience in the city of Barcelona.

The BA Honours Fashion Marketing and Communication course at IED Barcelona aims to ensure that participants have the knowledge and understanding as well as the marketing and communication skills to work professionally. IED interdisciplinary approach enhanced by the strong relationship with the Fashion and Design Industry ascertain a vision where adaptability and efficiency display a relevant position.

Professional outcomes : Fashion Editor, Visual Merchandiser, Press Office Manager, Public Relations Management, Forecasting, Product merchandiser, Buyer, Community Manager, Fashion Consultor, Design manager, Product manager, Fashion Event Organizer, Fashion Journalism, Entrepreneur, etc.

The BA Honours Fashion Marketing and Communication course skills strategy is designed to encourage new perceptions and enhance understanding and involvement of the student on numerous levels, not only to ensure that they are provided with advanced technical knowledge and techniques but also the other skills necessary to achieve a high level of professionalism and be able to compete in the fashion marketing and communication industry upon graduation.

The first year of the course is focused on developing a rigorous approach to the acquisition of a broad knowledge base; employ a range of specialised skills; evaluate information, using it to plan and develop investigative strategies and to determine solutions to a variety of unpredictable problems; and operate in a range of varied and specific contexts, taking responsibility for the nature and quality of outputs.

During the second year, students generate ideas through the analysis of concepts at an abstract level with a command of specialised skills and the formulation of responses to well-defined and abstract problems; analyse and evaluate information; exercise significant judgement across a broad range of functions; and accept responsibility for determining and achieving personal and/or group outcomes

The third year emphasizes on review critically, consolidate and extend a systematic and coherent body of knowledge, utilising specialised skills across an area of study; critically evaluate concepts and evidence from a range of sources; transfer and apply diagnostic and creative skills and exercise significant judgement in a range of situations; and accept accountability for determining and achieving personal and/or group outcomes.

1st Year

2nd Year

3rd Year

Credits : 180

Start date : October

Duration : 3 years

Language : English

IED Barcelona is the only centre in Spain imparting the Bachelor of Arts (Hons) in Fashion Design validated by the University of Westminster. Since 2010 it offers the opportunity to combine the studies of this prestigious university, entirely taught in English, with the IED experience in the city of Barcelona.

The BA (Hons) in Fashion Design prepares professionals with a wide technical and cultural knowledge through learning concepts from the fashion field, based on creativity and analysis of the needs of the market. Its philosophy is to develop students as individuals, to become innovative and creative designers, and challenge them to develop an aesthetic style relevant to the international fashion industry.

Professional outcomes : Fashion designer, stylist, trendsetter, fashion accessories designer, visual merchandiser, fashion communication and brand image, illustrator, consultant, pattern designer, textile designer, coolhunter, product manager, etc.

The BA (Hons) in Fashion Design offers an academic path that allows students to create their own brand or to work for other firms. It provides the required knowledge to work in a design department or to connect with various departments in a production company.

Didactics are focused on a practical methodology of experimental projects and business simulations performed jointly with professionals in the sector. It is divided in subject modules so students can develop one project after another, not many at the same time. A more effective proceeding that allows improvement in both development of concepts and production process of each project.

The first year of the course is focused on acquiring the main competences together with a strong culture and project methodology. The development of the personal style of each student starts being motivated and specific techniques of fashion are infused: pattern making, modelling, illustration, accessories, history, etc., essentials for anyone working on the field of fashion. Traditional and modern techniques are always combined during the lessons, to face the current industry in its full extent and encourage each student to discover techniques to further the development of the own creativity.

During the second year, students widen the knowledge acquired in previous semesters, they learn advanced techniques on modelling and pattern making, illustration, specific techniques such as knitting or accessories, and develop several collections (for man and woman). Various projects stand out because of their forward-thinking on techniques and tissues.

The third year emphasizes on the improvement of practical abilities in accordance with the exigencies of the professional world. A project on styling and sustainability will be developed, among others. During the last semester students will perform their degree final project, which is their official introduction to the professional world. The year culminates in the fashion show, where the creations conceived for their final project are shown. .

1st Year

2nd Year

3rd Year

Major study : Transportation Design

Credits : 240

Start date : September

Duration : 4 years

Language : English, Spanish

The Undergraduate Degree in Product Design (240 ECTS), specializing in Transportation Design, prepares professionals who are capable of designing not only vehicles, but also transportation systems and accessories related to the sector. Interior and exterior designers for transportation vehicles able to face commercial, psychological and social factors related to mobility.

Comprehension of aspects like psychological and emotional mechanisms of consumers, citizens or users, linked to the concepts of transportation, vehicle and culture of the different reference targets. It is learnt to understand and interpret each world, needs and expectations of citizens, but at the same time maintaining creativity, style, trends and products’ life cycle.

Professional outcomes : car interior and exterior designers, motorcycles, ships, aeronautical sector, public transportation, color & trim, 3D modelling, etc.

The Undergraduate Degree in Product Design, specializing in Transportation Design, offers an educational path that teaches the student to design both vehicles bodies (cars, trucks, trains, ships, motorcycles, etc) and its interior design. It also involves the problems related to the segments of production, commerce, psychology and sociology related to transportation.

The experience acquired by IED Design in this area, in addition to the collaboration with large companies working in the sector, allows developing this particular theoretical competence along with practice, a typical trait of transportation designers. This methodology emphasizes a permanent comparison between technical and theoretical knowledge and their concrete application based on creating and developing increasingly difficult projects.

The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.

The second year is concentrated on developing one’s own creativity individually, and starting to study specialization-related tools such as: packaging, production systems, clay and models, Key sketch, Chartpaks felt tip pen, Alias, A-class surfaces, graphic communication, animation and video.

The third year means the beginning of collaborations with companies and new, more technical and complex projects, with prototypes and real costs. Work is developed in transversal teams composed by students of Product, Interior and Transportation design. .

In addition, new materials will be studied such as sustainable or technological materials, nanomaterials, etc.

During the fourth year students take a compulsory intership in a company and each one chooses a professional profile. Creative management acquires a great relevance through project management and rethinking, modifying and refining projects to respond properly to users’ and market’s needs. Lastly, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and manufacture to be launched into the market.

Duration : 4 years

Language : English

The Undergraduate Degree in Interior Design (240 ECTS), prepares professionals who are capable of planning internal spaces, from a private house, a commercial space, a stand for a fair or an exhibition space, as well as furniture or special pieces thanks to their basic knowledge on product design.

Students learn to observe trends and how styles evolve in social and cultural contexts, and also to comprehend and interpret the specific exigencies and expectations of each client, while encouraging creativity and expressive freedom, and respecting the demands from a user and the technical problems that may be involved. These abilities arise thanks to acquiring a great sensitivity towards projects and an interdisciplinary culture.

Professional outcomes : Interior architecture, decorator, interior designer, ephemeral spaces designer, etc

The Undergraduate Degree in Interior Design (240 ECTS) offers an educational path that teaches students to plan internal spaces, which respond to the physical and functional features of spaces surrounding an individual. To do so, there’s a study of analysis on functional and ergonomic needs, and emotional needs: to feel protected and safe though the space.

The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.

The second year is focused on developing one’s own creativity individually, and starting to study specialization-related tools such as: construction drafting, installations, space, volume and lighting, Autocad, Rhino and 3D Max, construction management and costs, and communication using Illustrator and Photoshop and oral communication.

The third year means the beginning of collaborations with companies and new, more technical and complex projects, with prototypes and real costs. Work is developed in transversal teams composed by students of Product, Interior and Transportation design.

In addition, new materials will be studied such as sustainable or technological materials, nanomaterials, etc.

During the fourth year students take a compulsory internship in a company and each one chooses a professional profile. Creative management acquires a great relevance through project management and rethinking, modifying and refining projects to respond properly to users’ and market’s needs. Lastly, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and manufacture to be launched into the market.

1st Year

2nd Year

3rd Year

4th Year

Major study : Graphic Design

Credits : 240

Start date : September

Duration : 4 years

Language : English

The Undergraduate Degree in Graphic Design(240 ECTS) prepares visual designers who are capable of devising, programming and creating visual communication, both online and offline, to stimulate users. By combining image and text, a student can develop from a brand image, to advertising, editorial design, signage design, web interfaces design, through typography and the colour code, to imagine and create messages.

Professional outcomes : graphic designer, visual communicator, creative director, art director, typographer and branding specialist, corporate image, editorial, packaging, signage, computer graphics, web pages, motion graphic, etc.

The Undergraduate Degree in Graphic Design offers an education on the creative processes of investigation, interpreting, conception and production with the objective of communicating, embellishing and finding innovative solutions for a product, a brand or a space. The project culture is the driving force of didactics, based on experimental learning through assignments from real companies.

The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.

As from the second year the necessary technological and project

managing tools are explored, to communicate simple and effective visual messages through the development of the own creativity and interdisciplinary methodological processes. Students concentrate on acquiring knowledge on Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Apple Final Cut, etc. Also, some elements are emphasised, such as typography in an editorial context, narrative language in audiovisual pieces and motion graphics.

The third yearstudents begin to contact with companies and also to develop more technical and complex projects, with prototypes and real costs implied, in addition to designs for corporate identity, packaging, signage, posters, etc. .

During the fourth yearstudents take a compulsory internship in a company and each one chooses a professional profile. Creative management acquires a great relevance through project management and the capacity of implementing the knowledge acquired in the previous years. In the end, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and be manufactured to launch them into the market.

1st Year

2nd Year

3rd Year

4th Year

Major study : Motion Graphics and Video

Credits : 240

Start date : September

Duration : 4 years

Language : English

The Undergraduate Degree in Graphic Design (240 ECTS), majoring in Motion Graphics and Video, trains professionals who are capable of devising, programming and creating visual communication, both offline and online, to stimulate users. Students in Motion Graphics and Video develop audio-visual projects such as short films, spots, documentaries, visual installations, while learning the techniques of preproduction, production and postproduction.

Professional outcomes : Graphic designer, visual communicator, creative director, art director, typographer, branding specialist, corporate image, editorial, packaging, signage, posters, computer graphics, web pages, motion graphics, producer of storyboards, scripts, short films, documentaries, video art, sound, photography and digital video director, etc.

The Undergraduate Degree in Graphic Design, majoring in Motion Graphics and Video, provides offers an education on the creative processes of investigation, interpreting, conception and production with the objective of communicating, embellishing and finding innovative solutions for a product, a brand or a space using audio-visual pieces. The project culture is the driving force of didactics, based on experimental learning through assignments from real companies.

The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.

As from the second year the necessary technological and project managing tools are explored, to communicate simple and effective visual messages through the development of the own creativity and interdisciplinary methodological processes. Students concentrate on acquiring knowledge on Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Apple Final Cut, etc. Also, there is an emphasis on knowledge of human anatomy, the differences in narrative language depending on the animation techniques, and postproduction for motion graphics.

The third yearstudents begin to contact with companies and also to develop more technical and complex projects, with prototypes and real costs implied, in addition to designs for corporate identity packaging and signage, and also a spot and a short film with sound. .

During the fourth year students take a compulsory internship in a company and each one chooses a professional profile. Creative management acquires a great relevance through project management and the capacity of implementing the knowledge acquired in the previous years. They develop a visual installation and broaden their knowledge on advanced software to improve postproduction for both video and sound. In the end, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and be manufactured to launch them into the market.

1st Year

2nd Year

3rd Year

4th Year

Credits : 180

Start date : October

Duration : 3 years

Language : English

IED Diploma in Creative Advertising and Branding is the educational response to the challenges of a global market where companies and agencies need vanguard creative professionals with new skills and competencies to differentiate and position their brands, products and services.

The course is about bridging the gap between creativity, communication, advertising and branding to educate and form future creative professionals, able to develop, coordinate and implement innovative and highly effective interactive, international and digital communication, advertising and branding strategies that guarantee unique experiences at all customer touch points, critical for the success of any brand, product or service.

Professional outcomes : Content Developer, Digital Advertising Strategist, Interactive Brand Manager, Chief Brand Officer, Social Media Strategist, Creative Director, Concept Developer for Games, Web and Audiovisual Devices, Copywriter, Brand Consultant, etc.

IED Diploma in Creative Advertising and Branding gives students an exciting opportunity to develop themselves in a very creative, practical, studio-like and interdisciplinary approach, together with teachers who are all practitioners, real companies and agencies during their course. This is the perfect environment to develop a clear communication methodology and create a mature portfolio to successfully enter the creative industries.

The methodology is based on “learning by doing” and fosters interdisciplinarity between the areas of design, fashion, visual communication and management for creative industries through the annual “workshop week” (open to all students) and yearly projects, as well as the opportunity to work interdisciplinarily on the thesis project. The program provides a structured core curriculum, providing incremental learning goals to the students throughout the three years, leading to the thesis or major project.

The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.

As from the second year, the necessary technological and project managing tools are explored, to communicate simple and effective visual messages through the development of the own creativity and interdisciplinary methodological processes. Students concentrate on acquiring knowledge on Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Apple Final Cut, etc., and apply their creativity devising corporate projects and advertising campaigns.

The third yearof this degree is based on creation and application of the previously acquired knowledge to projects from real clients. Creative management attains great relevance in Project managing and as well as the capability of implementing the ideas and knowledge acquired during the previous years. Students comprehend and learn about the work environment and its complexity, and also get the opportunity of creating a good portfolio to cope with the labour market.

The educational planning for all IED Diploma courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Diploma program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Diploma is a private degree.

1st Year

2nd Year

3rd Year

  • BRAND EXPERIENCE & MANAGEMENT
  • CROSS-MEDIA PROJECT
  • PUBLIC SPEAKING & COMMUNICATION TECHNIQUES
  • CAREER PLANNING- CREATIVE PERSONAL BRANDING
  • 2 “SHARE YOUR TALENT” CONFERENCES
  • THESIS
  • MULTIMEDIA LAB

Credits : 180

Start date : October

Duration : 3 years

Language : English

IED Diploma of Interactive Media Design is the educational response to the challenges of a global market in constant evolution thanks to the progress of information and communication technology where companies, consultancies and agencies need technological savvy creative professionals with new skills and competencies to generate relevant contents for multiple communication channels.

The course is the effective fusion between creativity and technology, communication and interaction and physical as well as virtual consumer experiences. This program aims to educate and form future creative media professionals who are able to develop, coordinate and implement innovative and highly effective interactive and digital communications like promotional videos, visual and interactive installations, apps, along with interactive online and offline interfaces for smart brands, products or services in an international market.

Salidas profesionales : Content developer, user experience designer, digital strategist, video maker for interactive devices, digital production designer, gaming developer, app developer, multimedia designer, digital media prototyper, interface designer, etc.

“Interactive Media Design” gives students an exciting opportunity to develop themselves in a very creative, practical, studio-like and interdisciplinary “learning by doing” approach, together with teachers who are all practitioners, real companies and agencies during the course. The program provides a structured core curriculum, providing additional learning goals to our students from the first to the third year leading to the thesis or major project.

The first year counts with a solid art, audiovisual and design historical base; as well as semiotics, sociology and investigation in a first conceptual and technical contact.

As from the second year, the student gets deeply involved with the technological tools, starting to capture the creative thought over time and preparing the first projects. In this process, the student will effectively learn to develop, create and design visual interfaces for devices such as smartphones, tablets, smart TV, PC or interactive visual installations; managing and leading work teams according to practical and lab assignments. During this stage, the student will also learn to develop effective strategic and creative communication to promote such projects.

Arriving at the final stage, in third yearthe student has enough knowledge to prototype and create a series of professional design products, plus being able to produce cross-media, gaming or video mapping projects. He will learn to multiculturally manage the launch of the proposed products into the market.

The educational planning for all IED Diploma courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Diploma program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Diploma is a private degree.

Credits : 180

Start date : October

Duration : 3 years

Language : English

TheIED Diploma in Communication and Event Design is conceived as an educational response to the new needs that design-oriented companies, consultancy firms, communication agencies and design studios have when they look for professionals who are able to combine creativity, management capacity and entrepreneurial attitude to reposition or develop new brands, products and services.

Professional outcomes : Entrepreneur,, Brand consultant, Communication Strategist, Advertising Manager, Innovation Manager, New Business Developer, Customer Experience, Manager Corporate Communications, PR Manager, Product Developer, etc.

TheIED Diploma in Communication and Event Design offers an educational path that teaches students how to develop skills in writing and articulation, communication and presentations, negotiations and sale, self-awareness and impact, as well as capacity for collaboration. The key work tools are research, conceptual development, visualisation and prototyping of ideas and projects presentation.

This course blends creativity, business and communication, in order to teach future creative professionals how to develop, coordinate and implement ethnographical market and consumer research to generate insights, brand and product innovation as well as business design, communication strategies and event design.

The first year of this course is focused on acquiring the fundamentals of design, creative economy, project culture and methodology. Students learn to comprehend the influence that art has in business, the relevance of research, communication, public relations, and event and management design by means of visual communication.

The second year, involves usage of tools and techniques to develop elaborated projects with companies and offer effective and pragmatic solutions, as well as deepening on how to grasp cultural trends, do research on markets and competition, assess the impact that neuroscience has on consumers’ behaviour, develop communication and branding strategies; in addition to studying the necessary technology to communicate a simple and effective visual message through developing the own creativity and interdisciplinary methodological processes with video techniques and social media.

During the third yearstudents learn about aspects such as research on emerging markets, collective funding, technical production of events and creation and design of service experiences, everything in order to conceive social and creative business projects. Also, the professional expertise area is chosen (Business Design or Communication and Event Design). In the end, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and be manufactured to launch them into the market. Creative management acquires a great relevance through project management and the capacity of implementing the knowledge acquired in the previous years.

The educational planning for all IED Diploma courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Diploma program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Diploma is a private degree.

Credits : 180

Start date : October

Duration : 3 years

Language : English

IED Diploma in Business Design is conceived as an educational response to the new needs that design-oriented companies, consultancy firms, communication agencies and design studios have when they look for professionals who are able to combine creativity, management capacity and entrepreneurial attitude to reposition or develop new brands, products and services.

Professional outcomes : Entrepreneur,, Brand consultant, Communication Strategist, Advertising Manager, Innovation Manager, New Business Developer, Customer Experience, Manager Corporate Communications, PR Manager, Product Developer, etc.

MASTER COURSES IN BARCELONA CAMPUS

Credits : 90

Start date : January

Duration : 12 months

Language : English

The Master in Fashion Management : Marketing, Retail and Communication is a high profile professional master which objective is to train future professionals of global management in fashion field, specialists in product management, visual merchandising and retail.

The course is based on the formative axis of business management, creation processes comprehension, creative teams management, production and distribution, marketing strategies and trend research

Objectives

TheMaster in Fashion Management : Marketing, Retail and Communication is a high profile professional master which objective is to train future professionals of management in retail sector, giving them a wide entrepreneurial and strategic vision of this field.

Methodology

The used methodology combines theoretical lessons with case studies, seminars and workshops, all through a faculty of working professionals. Lectures and project practical classes will study different themes in depth, putting into practice the previously analyzed theoretical contents. Before the end of lessons, the thesis project will be defined under tutor’s supervision. Thesis will be developed about a company from the field, or a student’s own professional entrepreneurship. During the thesis period, students must complete 80 hours of required internship in a company (it can be the one that they work on, or a different one). The project will be presented in June, in front of a faculty, coordinators, the tutor and the school direction.

Student profile

This Master is addressed to graduates in business, fashion, mass distribution, or professionals with at least three years of accredited professional experience in business management, retail, or fashion in general.

Professional Opportunities

Students in this course can develop their career in project management and strategy areas in companies related with fashion and retail. They would bring added valued with their expertise joining multidisciplinary teams, or undertaking their own innovative business.

Coordinators

Each Master is assessed by a specialist in the area, who has an active role in the studies plan development and contents in collaboration with the didactics department of the Master Area. The coordinator also supports the incorporation of specific teachers of the sector, as well as the relationships with enterprises and institutions from the knowledge area of the course.

Gabriella Marinoni

She works and lives between Barcelona and Milan. For years, she has been sales responsible and fashion coordinator in Europe for several Italian textile groups. Her training and expertise, both in positions of responsibility and education, have enabled her to focus her activity on fashion consulting between Spain and Italy, specialized in marketing, fashion communication and retail.

She collaborates with specialized magazines and media, gives lectures and offers ongoing collaborations in different forums and scenarios. Since 2001 she manages didactics coordination of the Master in Fashion Marketing and Communication for Istituto Europeo di Design in Barcelona, and since 2009 also the Master in Fashion Management and Retail.

José Luis del Olmo

Doctor in Commercialization and Market Investigation by Universitat Abat Oliva CEU and gradúate in Advertising and Public Relations by Universitat Autònoma de Barcelona. He is a consultant and specialist in Fashion Marketing and author, among many other publications, ofMarketing de la Moda, published by Eunsa Editorial. He has been giving courses, seminars and conferences about fashion marketing in different business and institutional forums for more than ten years. He is also professor of Marketing in the Economics and Social Sciences department of Universitat Abat Oliva CEU and Fashion Marketing at IED.

Credits : 60

Start date : January

Duration : 9 months

Language : English, Spanish

TheMaster in Global Design comprehends that markets are increasingly competitive and change day by day, consumers are more demanding and do not perceive the product itself anymore, but its surroundings: its appearance both in real and virtual world, its presence in stores, its packaging, graphics and visual communication.

The shopping experience, along with usage and consumption, are becoming more and more tied with intangible, symbolic or emotional values associated to the product and the brand, influencing on customers’ loyalty to it. Given these reasons, today a new product, spaces or service cannot be conceived without the involvement and complicity of professionals from different fields. Those with a global conception and able to understand different languages and ways of working will be the ones enabled to work with other designers, join multidisciplinary work teams and provide a solid professional response, in accordance with the exigencies of the current market.

Objectives
  • Acquire a global and open perspective of different design disciplines.
  • Gain sensitivity and predisposition to collaborate with different professionals or join multidisciplinary teams.
  • Enable that students or professionals from a particular discipline to approach other design disciplines or even develop a project of one of them.
  • Make a professional update on the latest trends and face new points of view.
  • Know different ways to undertake a project, new work methods, conceptual, technical and material aspects so to ease collaboration with other designers or teams.
  • Research on fields where students have no previous knowledge, as well as on hybrid fields.
  • Enhance the critical eye as a starting point to build new innovative proposals.
Professional Outcomes

After finishing the Master’s Degree, students are prepared to work in some of the following areas/functions: - Management of design projects, both in their own studios or at SMEs and large companies, and also promoting different start-ups and new projects.

  • Creative design management.
  • Incorporation to interdisciplinary design teams.
Methodology

To develop the whole learning process of the course, and so to ensure a global design experience, the didactic sequence has been designed combining theoretical lessons, transverse tools, immersion in different disciplines and visits to studios and workshops. It concludes with a master’s final project, which is the consolidation of the new knowledge that students gain all throughout the course, integrating every experience acquired. This project, based on a real commission, is developed in collaboration with a company.

Student Profile
  • Professionals and recent graduates interested in carrying out their activity within design projects with a global profile, introducing a transverse and multidisciplinary perspective.
  • Product, fashion, communication and interior designers, or professionals from other disciplines interested in updating their knowledge on the field and acquiring competences from other design areas aside from their specialty.
  • Professionals from architecture, visual arts, as well as from the fields of marketing, communication or business, wanting to acquire tools to introduce a global view of design into their previous training.
Coordinators

The Master coordinators are Emiliana Design, composed of :

Ana Mir, graduate in Fine Arts by the Universidad Politécnica de Valencia and MA ID Master of Arts in Industrial Design by Central Saint Martins School of Art and Design of London, studies granted by the IMPIVA (Generalitat Valenciana). Over 3 years (1996 - 1999) she has worked with Òscar Tusquets in design and architecture projects.

Emili Padrós, industrial designer graduated in Escola Elisava of Barcelona and MA ID Master of Arts in Industrial Design by Central Saint Martins School of Art and Design of LondoN. Between 2001 and 2005 he was a member of the FAS Board. Since 1996 he has been collaborating with Elisava Escola Superior de Disseny, and gives lectures on projects.

In 1996 they start their joint project in Barcelona and found Emiliana Design Studio, devoted to developing products and furniture, interior design, exhibitions curation and design.

Credits : 60

Start date : January

Duration : 7 months

Language : English

TheMaster in Interior Design for Commercial Spaces proposes to work from the basis of a theoretical and practical reflection on the design of the commercial space. The aim is to combine theoretical concepts and construction, quotation, and interpretation materials, with the understanding that the practice of design exists in relation to current society, to the present. Therefore, applying a historical perspective to design, analysing the current situation, and referring to the history of the place will therefore be important issues to consider.

The Master uses Barcelona as its working ground, and so deals with the commercial space associated with a territory where the street is the protagonist. Due to the geographical characteristics of our city, and good weather, much use is made of public spaces. The streets and squares are the open spaces that oxygenate the urban fabric; and, within this area of high-density housing, they provide necessary ‘living rooms’ for citizens.

Objectives

The aim is for students to have closer contact with the professional world and to acquire the necessary tools to tackle the heterogeneity and diversity of programmes and places encompassed within the field of interior design.

The end result is not an objective in itself, but a vehicle for providing the student with the knowledge and tools necessary to handle any type of multidisciplinary project in the future. Participants will have to develop the ability to plan and understand the stages of the work process, by alternating both aspects.

The course is centred predominantly on research, learning a methodology, and project process.The course also draws on the students’ diverse backgrounds in order to further enhance the group’s knowledge.

Methodology

Through work carried out during the Master, we will address the issue of commercial space not as an abstract construction, but as a commentary on reality. We will develop projects that are highly realistic and form part of the debate on the regeneration and design of the city. The projects will be supported by lectures and data provided by the City Council’s Department of Architecture.

The teaching methodology proposes projects that define the place in three ways:

  • The physical space in which they are carried out.
  • The “present” in relation to its historical situation.
  • The social reality and therefore issues that concern citizens.

At the end of each stage, the student will present their work thoroughly, including the different disciplinary knowledge they have acquired.The aim of the seminars and workshops is to reinforce the theoretical approach to subjects that make up the content of the project and provide the backbone of the work process.

Students Profile

All students admitted must have a qualification in one of the following areas: Architecture, Engineering, Interior Design, Product Design, Graphic Design, Visual Arts, Landscaping, Social Sciences.During the project process, the Master promotes group work as a learning methodology: two or more students, with different experiences, who are able to manage the proposals will be better prepared for the reality of professional practice, and it also makes the course more realistic.

For this reason, the Master course values the fact that students have different qualifications, as this enhances the interdisciplinary peculiarity of the projects.

Professional Opportunities

The Master students will have acquired sufficient knowledge for them to be able to integrate different disciplines from the design world into their projects:

  • Architecture: the project method starts with a physical and historical analysis of the place.
  • Interior design: understood as a continuation, an extension of the exterior space; avoiding “fancy solutions”, and seeking spaces with atmosphere and imbued with their own particular character.
  • Product design: the ability to use detail or an object as a project matrix, whether for its modular, geometric or fractal capacity.
  • Graphic design: the Master addresses the concept of “brand”; each project is associated with a user’s creation, which results in a corporate brand, the packaging, and other visual elements.
Coordinators

The coordinators of the Master support the choice of the teaching team, all of them professionals with extensive experience, and associated with prestigious institutions and organisations in their fields of expertise.We have the participation of prominent international professors and speakers, who will explain to students the different approaches to designing contemporary interior spaces.

Josep Ferrando Architect. Combines design and construction with his teaching activities.Since 1998 he has taught classes and lectures in different universities in Europe, America and Asia. His work has been exhibited in several countries including the United States, Switzerland, Sweden, Norway, and Portugal.

Elena Architect, professor, and artist.She has given classes and lectures in various universities and institutions. From 1995 to 2008, she was senior architect and director at Miralles Tagliabue Architects. Actually she runs her own studio in Barcelona, “RE:”.

Contents :
  • GRAPHIC PROJECTS STUDIO
  • PROJECT STUDIO
  • PROJECT STUDIO 2
  • WORKSHOPS SERVICE DESIGN
  • WORKSHOPS PUBLIC PLAY
  • WORKSHOPS INTERFACE DESIGN
  • ECO-DESIGN
  • PROJECT MANAGEMENT
  • INFO. TECHNOLOGY
  • CONSTRUCTION THEORY
  • CONSTRUCTION PRACTICE
  • PUBLIC SPEAKING
  • SOFTWARE MANAGEMENT
  • TEAM MANAGEMENT
  • CREATIVE COACHING
  • DESIGN MANAGEMENT

Credits : 90

Start date : January

Duration : 12 months

Language : English

Day after day the business world is becoming more complex to manage with lower and lower margin for errors. In this context the value of a discipline resides in its ability to facilitate better-informed decisions. This highly competitive environment requires knowledge that helps increase effectiveness. Knowledge that reduces the number of failures associated to the risk of innovation. As Marketing did in the past, Design is being identified as the next discipline to join the pool of functions required for successful Business Management.

This program aims to prepare professionals who integrate and master both User Centred Design innovation, project management, strategic planning AND core business management principles in order to guarantee a smooth fit into the business environment and maximize their contribution. Designers need to understand the business reality and the role they can play to be able to participate effectively in it. Business managers can benefit from understanding the potential of a discipline like Design in the Business environment and facilitate its integration to other strategic functions to contribute to the value creation process.

General objective of the course

Enable design, and business professionals to bridge the gap between Design and management domains to become key drivers of organizational success. Promote social consciousness and environmental sustainability through design thinking. Provide course participants, as design thinkers, with the latest knowledge and skills to enable them to design, manage and grow their careers.

Methodology

Our methodological approach:

Student Profile
  • The Master is designed to be essentially practical, the theoretical subjects are mainly based in the Case Study methodology, while the practical knowledge cannot be taught other that learning by doing.
  • Combines the student exposition to academic and practical knowledge on the same subject in order to highlight the differences and help the students build their own criteria.
  • Repeats the same subject from different points of view in order to help students understand the need to develop their own criteria.
  • Projects are started before all of the theoretical knowledge has been taught, in order to increase the student’s interest to acquire them.
  • Re-cap sessions with the Master Co-ordinator in order to check student’s and
  • Program progress, understanding and debate on the Program discourse and orientation in order to enrich it and help the students build their own line of argument.
Professional careers

Students who take this course will add value to their professional experience in both business companies and design studios, joining multidisciplinary teams, or as entrepreneurs launching their own projects. The course also will help them to develop careers in areas like innovation design, strategy design and business development, brand/product and social enterprise development.

Coordinators

The coordinator of the Master supports the choice of the teaching team and special lecturers, all of them professionals with extensive experience, and associated with prestigious institutions and organisations in their fields of expertise.

Mercè Graell In academia, she has been adjunct professor in The Ohio State University and Sinclair Community College, where she is in the design advisory committee. Currently, she teaches in the Design Management Master at the Istituto Europeo di Design, in the BA in Design at Escola Elisava, and at the h2i Institute. Member of the Design Research Society, she has published articles about multidisciplinary team communication and collaboration, as well as participating in many workshops and conferences in EEUU, Canada and Spain.

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master issues private degrees.

Credits : 60

Start date : November

Duration : 9 months

Language : English

Design, as a discipline, is changing dramatically and getting adapted to a complex reality, which is defined by communications and connections that we establish through several devices, by screens and interfaces.

Interfaces define the frame for contact and interaction between people and machines. They are becoming the main access point to information, and as an essential tool for communication in the current environment. Personal communications (by emails, videoconferences, instant messages, meetings facilitated by geolocation, social networks, just to mention a few), institutional communications, business transactions, sales and distribution channels, access to information, are increasingly being performed through several types of interfaces.

Much of this communication, which is established through several mobile devices, is based on applications that work as communication interfaces between users and data as well.

Main objective of the course

The purpose of this degree is to train professionals capable of knowing and comprehending deeply the necessary skills and tools to develop interactive interfaces that link the information available on the Internet of Things, no matter the type of interface making it possible. By knowing the several stages of creation, students will be able to elaborate projects from a design perspective focused on user experience and interaction.

TThe course is based on two content areas: user experience design (UX) and programming. User design experience is the central point around the whole programming work will be developed.

Students will acquire the tools to translate into efficient metaphors the complexity of huge information flows to become useful data for users, so they can interact with it efficiently: better design allows better interaction, which translates into a better relationship with the user. To know how to manage the user experience has become the most relevant competitive advantage in the long term. “Sales come from better UX”. http://blogs.hbr.org/cs/2013/01/scaling_your_ux_strategy.html)

Methodology

The study plan has a practical approach and is focused on market reality. The methodology of IED Barcelona is based on the concepts of learning-by-doing and User Centered Design, by which students consolidate the knowledge acquisition through practice and attaining experience solving real problems and professional challenges, analysing the usage of terminals by users and integrating them in the development.

Under the guidance of this philosophy, the Master’s degree methodology is centered on project development, from the inception of an idea to its fulfilment and real market implementation. Subjects are directed from a real perspective, with completely updated contents, and given by lecturers, who are working top professionals, experts on their subjects and with a relevant professional experience.

The course is founded on two content areas: user experience design and programming. Expertise will be acquired by means of two didactic cores: the project execution and the collaboration with institutions.

Aimed at

This master is aimed at creators with knowledge on programming, mainly on object-oriented programming. Programmers and engineers, graphics designers, artists with knowledge on object-oriented programming (Objective C or Java languages) or structured programming, using languages such as C++ or Javascript; also, to design professionals, media and visual design, visual communication, interested in participating in this interdisciplinary course on the creation of useful and efficient interfaces. It is recommended to have advanced knowledge on, at least, one of the following programming languages: Java, Javascript, C++, PHP, Phyton. It is essential that all applicants with no previous experience in programming acquire a basic domain of object-oriented programming (C++, Java, Javascript).

Student profile: Graduates in design from any major, engineers, programmers, visual communicators, visual artists.

Professional outcomes

Participants will be prepared to face the challenges posed by markets nowadays, working in multidisciplinary teams in large companies and organisations, developing visible projects through screens. Also, they will be able to undertake their own projects, based on interaction between users and devices. Projects creation and constant analysis acquired during the degree will provide a strong capability of adaptation to different types of projects and work environments.

Students will be able to work in the following areas/functions :

  • Development of projects for small, medium and large companies, and also promoting of different start-ups and new projects.
  • Incorporation in interdisciplinary teams in creative departments in advertising agencies and studios, focusing on interactive communication.
  • Interfaces graphic design
  • Interaction design for mobility
  • Comprehensive management of projects, from comprehending the issues, concepts proposal and rapid prototyping

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master issues private degrees.

IED FLORENCE

BA COURSES IN FLORENCE CAMPUS

Major study : Fashion Communication

Credits : 60

Start date : October

Duration : 36 months

Language : English

DESCRIPTION

The purpose of the course in Fashion Communication is to prepare professional communicators to specialise in fashion. Students are taught the skills and the methods used to develop and produce events organised for the fashion industry. The topics covered include all the phases of the communication process (fashion communication, fashion writing and editing, advertising and web communications), designing and managing events, PR and the press office, for the purpose of achieving an effective transmission of the brand, its values and its philosophy.

The course trains young professionals to be capable of conceiving and managing integrated promotion strategies, seeking out external relations with other industry operatives, monitoring advertising campaigns, looking after media relations and organising events and catwalk shows.

The first year is devoted to providing students with the basic skills they need for adopting a strategic design approach to the area of communications for fashion. In addition to familiarising with the fundamentals of cultural and technical knowledge, students also learn how to apply correct design methods, starting with an analysis of the market and of the fashion product and the definition of the identity of the recipient of the communications, then working through to the completion of a communications plan coherent with the skills thus acquired.

The second year focuses on developing the skills necessary for designing a communication plan for a brand or a firm, by learning and using traditional tools and developing on the theme of knowledge and analysis of strategic activities in the new media and the web. By implementing these cultural, technical and IT skills, students learn how to read and understand fashion as a complex system of signs and trends, so as to suggest their own vision of it and a personal storytelling, both organised coherently in projects.

The third year, the course concentrates on strengthening students’ skills so as to hone their design abilities and cultural knowledge, ensuring that they are based on the ability to act independently, maintaining a critical approach and focusing on innovation and quality, all skills that help them break into the working world. By developing their studies of the industry’s more innovative channels and means of communication and articulated design approaches, students learn to elaborate and develop an idea of interpretation and of a storyboard for the contemporary fashion system that culminates in building an original overall vision for it. IED Florence partners with a network of corporate contacts working in the fashion industry and located all over the city and its district, so as to maximise its links with local industry and craftsmen, cater optimally to the industry’s needs and apply the knowledge and skills acquired. In particular, the course is conducted in partnership with Luisaviaroma.com.

Contents :
  • COMMUNICATION AND ADVERTISING
  • DIGITAL COMMUNICATION I
  • FASHION EVENTS
  • FASHION MARKETING I
  • SEMIOTICS FOR FASHION
  • TREND FORECASTING
  • DIGITAL PROJECT MANAGEMENT
  • FASHION GRAPHICS
  • THE ITALIAN FASHION SYSTEM
  • NEW MEDIA COMMUNICATION
  • NEW MEDIA MANAGEMENT
  • VISUAL LANGUAGE
  • VISUAL MERCHANDISING
  • BRANDING
  • FASHION WRITING
  • FASHION MATERIALS
  • INTRODUCTION TO FASHION COMMUNICATION
  • FASHION COMMUNICATION
  • FASHION HISTORY
  • HISTORY OF FASHION PHOTOGRAPHY
  • FASHION STYLING AND SHOOTING
  • SOCIAL MEDIA MARKETING

Fashion Communication speaks many languages, sends Tweets and Facebook messages. Globalization has brought new and unexpected opportunities for exchange of visions, styles and blogs. New professional figures and new fashion instigators are needed to promote and change the fashion system from within, click by click.

The three-year undergraduate program in Fashion Communication is structured with a post-geographical world in mind but contextualized within the Tuscan Fashion system with its traditions and fame for high quality, craftsmanship and luxurious products. I.e. Fendi, Ferragamo, Pucci, Gucci, Prada, and many others are creating their products here, giving students in Florence a distinct advantage of accessibility to the fashion world. The program is structured with the partnership of LuisaViaRoma and offers an internship.

Professional profiles include : Press Office Manager, Public Relations Manager, Brand Manager, New Media Communicator, Blogger, Social Media Manager, Fashion Event Manager, Communication Manager, Curator of Fashion exhibitions.

MASTER COURSES IN FLORENCE CAMPUS

Start date : April

Duration : 12 months - Full time

Language : English

Target

The Master is addressed to italian and foreign graduates in Fashion, Communication, Marketing, or to those with diplomas from university -level-schools of the same fields as well as to young professionals working in the fashion field with a minimum of two years experience.

Goal

The Fashion Event and PR Master Course’s aim is to give participants the opportunity to further develop their acquired skills through a transversal analytical approach of the Fashion System and an experiential didactic method that combines theory to practice. The program is structured so that participants will have the opportunity to work on real life situations and promote fashion brands, designers and artisans as well as gain insight into the communication chain of fashion and its multi-faceted integrated strategies that increasingly involve New Media and Social portals.

Methodology and structure

Mixing communication and creative skills with an in-depth and strategic approach, this Master course involves extensive knowledge of the cultural, historical, sociological and economic components of the Fashion System as well as the forecasting of trends in the specific target market, developing new communication processes for fashion such as blogging, content creation and publishing, styling, web, new media, advertising, runway shows and and event creation.

The notions gained are examined throughout the course in practical applications with company-based collaborations and projects. Participants will be expected to gain communication and event organization skills with an in-depth analysis and strategic approach that can be applied to any project in their current or future careers.

Related & Supporting subjects :
  • ADVERTISING
  • FASHION PHOTOGRAPHY SHOOTING
  • FASHION GRAPHICS
  • TRADE FAIRS AND SHOW MANAGEMENT
  • TREND FORECASTING
  • VIRAL AND DIGITAL NEW MEDIA STRATEGIES
  • Textiles
  • T.R. Lab Man / Woman
  • Knit Lab
Cultural Area :
  • FASHION HISTORY
  • FASHION SEMIOTICS
  • ITALIAN FASHION SYSTEM
  • VISUAL COMMUNICATION

The second year focuses on developing the skills necessary for designing a communication plan for a brand or a firm, by learning and using traditional tools and developing on the theme of knowledge and analysis of strategic activities in the new media and the web. By implementing these cultural, technical and IT skills, students learn how to read and understand fashion as a complex system of signs and trends, so as to suggest their own vision of it and a personal storytelling, both organised coherently in projects.

The third year, the course concentrates on strengthening students’ skills so as to hone their design abilities and cultural knowledge, ensuring that they are based on the ability to act independently, maintaining a critical approach and focusing on innovation and quality, all skills that help them break into the working world. By developing their studies of the industry’s more innovative channels and means of communication and articulated design approaches, students learn to elaborate and develop an idea of interpretation and of a storyboard for the contemporary fashion system that culminates in building an original overall vision for it. IED Florence partners with a network of corporate contacts working in the fashion industry and located all over the city and its district, so as to maximise its links with local industry and craftsmen, cater optimally to the industry’s needs and apply the knowledge and skills acquired. In particular, the course is conducted in partnership with Luisaviaroma.com.

Contents :
  • COMMUNICATION AND ADVERTISING
  • DIGITAL COMMUNICATION I
  • FASHION EVENTS
  • FASHION MARKETING I
  • SEMIOTICS FOR FASHION
  • TREND FORECASTING
  • DIGITAL PROJECT MANAGEMENT
  • FASHION GRAPHICS
  • THE ITALIAN FASHION SYSTEM
  • NEW MEDIA COMMUNICATION
  • NEW MEDIA MANAGEMENT
  • VISUAL LANGUAGE
  • VISUAL MERCHANDISING
  • BRANDING
  • FASHION WRITING
  • FASHION MATERIALS
  • INTRODUCTION TO FASHION COMMUNICATION
  • FASHION COMMUNICATION
  • FASHION HISTORY
  • HISTORY OF FASHION PHOTOGRAPHY
  • FASHION STYLING AND SHOOTING
  • SOCIAL MEDIA MARKETING
Specific & Characterizing Area :
  • FASHION AND EVENTS COMMUNICATION
  • EVENT ORGANIZATION
  • FASHION MARKETING
  • FASHION PHOTOGRAPHY
  • FASHION WRITING AND PRESS OFFICE
  • PUBLIC RELATIONS
  • VIDEO COMMUNICATION TECHNIQUES
  • VIRAL AND DIGITAL STRATEGIES
  • VISUAL MERCHANDISING

Florence is the crib of Italian Fashion since its beginning in 1951 with the first fashion shows that have now evolved into the Pitti fairs. Currently Florence is on the world fashion map with the Pitti Uomo, Pitti Filati, Pitti Bimbo, and Vintage Selection fairs as well as transversal digital media events and high end luxury stores such as Luisa Via Roma. Florence is in an ideal location, being in the heart of Tuscany and at the center of the Leather center in Santa Croce and the Knitwear center in Prato. Moreover the know-how that comes from Florence’s traditional artisan history is now meeting new technologies and new ways of communicating fashion that make it a hub of cultural and style exchanges.

Designed for professionals and graduates that desire to gain perspective on the newest and up-and-coming communication techniques for the Fashion System, the course focuses on digital media and viral communication techniques. Attention is given to communication for all types of events, focusing on the roles of the professional figures involved and their interactions for successful outcomes.

Start date : February

Duration : 12 months - Full time

Language : English

Target

TheGraphic Designer figure, today, is particularly dynamic; he is not only an expert in Visual Languages, but also a director of Communication Strategies based on the sign that is expressed on physical support in both real locations and virtual environments.

The Master in Graphic Design derives from the need to fill the gap that is often created between available study paths and the ever-more demanding professional world, particularly in terms of acquired experiences and skills. ?From Graphics to Information Design to Web Communication to Editing to Advertisement Communication, the Graphic Design Master offers a path that is developed in a continuous relation between different fields, integrating the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its?representations.

Particular attention will be given to New Media and the new frontiers of Communication, in order to create professional figures capable of acting within an evolving/developing scenario.

Course Program

The Master Course in Graphic Design involves crossed-contributions in areas such as: Digital New Media, Corporate Identity, Product Communication, Publishing, Design History and Contemporary Expressive Languages.?Emphasis will be given to widespread softwares used in the creation of Vectorial Graphics, Brands and Logos, Publishing, Editing, Animation and Multimedia.?The Graphic Design Master offers a complete program using careful balance of theory, method and project experience.

To this end it utilizes the collaboration of Advertising Agencies and Design Studios, as well as testimonials and professors of the specific professional fields. The course is also enriched by specific studies such as ‘Graphic Elements for iPhone and iPad’. FINAL WORK

Development of a final project that is in line with the course contents.

The final project can be developed individually or within a small group and is generally connected to a company, recreating the relationship between commissioner and freelance studio. The purpose of the final work is to direct the study path towards the field or area that the student is most interested in, and allow them to begin a professional career.

A team of professors and/or tutors will follow the students in the creation of their chosen final work in order to maintain high quality standards. The final work is necessary to enrich the student’s portfolio that will include, as well as the final work, many of the projects produced during the other courses and exams.

Cultural Area :
  • ART HISTORY
  • HISTORY OF DESIGN, GRAPHICS AND COMMUNICATION
  • SEMIOTICS
  • VISUAL COMMUNICATION
  • SOCIOLOGY OF COMMUNICATION
  • MARKETING (CLASSICAL & INTERNATIONAL, VIRAL & GUERRILLA)
Technical & Instrumental Area :
  • ILLUSTRATION
  • COLOR & PRINT (PRINTING TECHNOLOGIES: PRE-PRESS)
  • TYPOGRAPHY & TYPE DIRECTION
  • ADOBE SUITE ADVANCED / MEDIA DESIGN
Project Area :
  • CREATIVE PROCESS
  • CORPORATE & COORDINATE IMAGE
  • CORPORATE IDENTITY
  • PUBLISHING DESIGN
  • PACKAGING
  • PRESENTATION TECHNIQUES
  • MERCHANDISING
  • ADVERTISING (MANAGEMENT AND BUSINESS COMMUNICATION)
  • ACCOUNTING & PROFESSIONAL DEVELOPMENT
  • FILANL WORK

The Master in Graphic Design offers a path that is developed in a continuous relation between different fields, integrating the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its representations. Particular attention will be given to New Media and the new frontiers of Web Communication, in order to create professional figures capable of acting within an evolving/developing scenario.

The Graphic Designer works in Advertisement and Communication Companies, in Web Agencies, in Publishing Houses or as a Freelancer in his own facility; he is able of interacting with multiple clients in different fields thanks to a developed versatility.

This professional figure, in fact, has the necessary tools to keep updated and anticipate the times, offering innovative solutions to his clients.

Start date : March

Duration : 12 months - Full time

Language : English

Target

The Master is open to post-graduates from diverse majors who are particularly interested in Food, Wine and Tourist world’s dynamics. This includes graduates in Management, Hospitality, Communication, Marketing and Service Design, students with an associate degree in related fields such as Branding or Communication, as well as candidates who have significant professional experience in the field. The program is also open to further candidates interested in deepening their knowledge of Tourist attractions, enhancing Local Resources, Brand or Project Management and Public Relations.

Goal

The new campus located in Florence is the perfect place to grant easy access to participants who wish to explore the different elements of Tuscany and Italy. The Master program offers plenty of eye-opening company contacts as well as continuous experiences. Examples are: Lucca’s Traditional cake Buccellato,Siena’s famous Cavallucci cookies, the finest red wine companies of the entire Chianti area, Reggello’s famous city-made olive oil, up to Florence’s hotels and Tuscany’s famous luxury Agritourisms.

Taking inspiration from the Made in Tuscany method, as well as the most significant case histories, the program has been structured in macro-areas focused on topics such as Production and Product Processes, Service Industry, Marketing and Communication.

The notions acquired will allow participants to operate in all aspects related to the strategic fields of Hospitality, gaining specific knowledge in :

  • Brand management;
  • New product launch;
  • Innovative services for hospitality, accomodation and catering;
  • Event organization for cultural, touristic and economic purposes;
  • Updating and implementing internationalization processes;
  • Public Relations and Digital Communication management.
Design & Management Area :
  • PROJECT MANAGEMENT
  • DESIGN THINKING
  • CONCEPT & STRATEGIC DESIGN
  • HO.RE.CA. EXPERIENCE DESIGN
Technical & Instrumental Area :
  • ILLUSTRATION
  • COLOR & PRINT (PRINTING TECHNOLOGIES: PRE-PRESS)
  • TYPOGRAPHY & TYPE DIRECTION
  • ADOBE SUITE ADVANCED / MEDIA DESIGN
Brand Management Area :
  • TOURIST MARKETING (TERRITORIAL MARKETING)
  • BRAND MANAGEMENT AND COMMUNICATION: BRAND ANALYSIS
  • BRAND MANAGEMENT AND COMMUNICATION: BRAND IDENTITY
  • BRAND MANAGEMENT AND COMMUNICATION: BRAND STRATEGY
  • BRAND MANAGEMENT AND COMMUNICATION: BRAND POSITIONING
  • BRAND MANAGEMENT AND COMMUNICATION: BRAND EXPERIENCE BUILDING
  • BRAND MANAGEMENT AND COMMUNICATION: PERSONAL BRANDING
Web marketing & Social Media :
  • WEB MARKETING AND SOCIAL MEDIA

Tuscany, Italy is an expansive landscape filled with tradition, nature and potential.

The Master in Hospitality Design and Management has the specific training objectives of gathering and learning from this local potential in order to effectively develop professional skills for participants who want to become experts of Strategic Planning, Branding, or Communication Management for businesses in the fields of Hospitality, Food and Beverages.

This Master is inspired by the best practices of Tuscan traditional hospitalities and the influential central locations for high-frequent tourism such as Florence, Siena, Pisa, and the Chianti area. Tuscany is such a popular attraction for tourism that flourishing businesses have developed an effective system to deal with the high-demand for innovative yet traditional Tuscan qualities.

Start date : March

Duration : 12 months - Full time

Language : English

Target

The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Some of the subjects of the course cut across the modules, while others are specific and unique to each location.

The Master is held in partnership with the Fondazione Palazzo Strozzi in Florence, the MIBAC (Italian Ministry of Cultural Heritage and Activities) in Rome and the Peggy Guggenheim Collection in Venice.

At the end of the course, students will be ready to work in arts and cultural companies and institutions (e.g. museums, foundations, galleries, festivals, auction houses), in the so-called cultural sectors (national and international cultural institutions, profit and nonprofit), in areas related to contemporary art and with large enterprises investing in the cultural market (banks, insurance companies, banking institutions, event management companies, trade fair organisations, art foundations, exhibition production companies, or companies operating in the communication world).

FLORENCE - Design of exhibitions and events

March 2014 | July 2014

The Florence module focuses on developing specific skills to manage the different organisational phases of a Cultural event: from the design to the identification of partners and sponsors, to communication management and content creation. As a group, with the support of teachers and the course coordinator, students will plan and create one or more cultural events with real clients.

ROME - Art Direction: focus on festivals

September 2014 | February 2015

Taking inspiration from the Made in Tuscany method, as well as the most significant case histories, the program has been structured in macro-areas focused on topics such as Production and Product Processes, Service Industry, Marketing and Communication.

The goal of this module is to develop a new approach to artistic heritage management. The Master’s semester in Rome combines the huge culture that the city plays at international level with the vivacity of the backgrounds that characterise its urban culture. With the support of new technologies, students will explore possible cultural convergences that stimulate interest and participation.

VENICE - 1 week Workshop

In partnership with the Peggy Guggenheim Collection, students will participate in a one-week workshop in Venice. They will visit the main institutions and meet the professionals of the Peggy Guggenheim. The Peggy Guggenheim Collection is one of the most important museums in Italy for European and American art from the first half of the Twentieth century. It is located in the home of the famous collector Peggy Guggenheim, at Palazzo Venier dei Leoni on the Grand Canal in Venice.

Area Marketing :
  • CULTURAL MARKETING, MARKET ANALYSIS
  • FUNDRAISING_SPONSORSHIP, PARTNERSHIP, INDIVIDUAL AND CORPORATE GIVING
  • PROJECT MANAGEMENT
  • ARTS MANAGEMENT
Area Artistic Direction :
  • HISTORY OF VISUAL ARTS
  • EXHIBITION PLANNING AND MANAGEMENT
  • MUSEUM MANAGEMENT
  • MUSEOGRAPHY
Technical & Instrumental Area :
  • MEDIA PLANNING
  • WEB AND PRESS COMMUNICATION
  • WORKSHOPS
Area Communication :
  • TOURIST MARKETING (TERRITORIAL MARKETING)
  • BRAND MANAGEMENT AND COMMUNICATION: BRAND ANALYSIS
  • BRAND MANAGEMENT AND COMMUNICATION: BRAND IDENTITY
  • BRAND MANAGEMENT AND COMMUNICATION: BRAND STRATEGY
  • BRAND MANAGEMENT AND COMMUNICATION: BRAND POSITIONING
  • BRAND MANAGEMENT AND COMMUNICATION: BRAND EXPERIENCE BUILDING
  • BRAND MANAGEMENT AND COMMUNICATION: PERSONAL BRANDING

The Master in Arts Management is a 12-month full-immersion interdisciplinary course, that is truly unique due to its itinerant formula. The study plan is divided in the two prestigious locations of Florence and Rome, with the addition of Venice, with a one week workshop, to engage students in a grand tour of contemporary art and education, with a focus on the jobs of the future. The Arts Manager operates with a highly interdisciplinary method and is intended to be a fundamental figure in the activities of public and private institutions, with many areas of professional application. With this Master, IED will form a central figure for the life of cultural institutions, engaged in art project management, capable of identifying innovative content, of structuring a comprehensive event schedule, of planning and developing fundraising events and resource management.

The partnership with major cultural institutions, including Fondazione Palazzo Strozzi, MIBAC, Federculture and Peggy Guggenheim Collection, ensures that students will have the most renowned teachers and a unique experience in the field. Not to mention the presence of distinguished figures related to the Master, starting from academic director Aldo Colonetti, philosopher, art critic and editor ofOttagono Magazine.

Who is it for? The Master in Arts Management caters to all graduates in Arts and Humanities specialising in Art or Performing Arts, Communication Sciences, Cultural Heritage, Academy of Fine Arts, Architecture.

SEMESTRAL & ONE YEAR COURSES IN FLORENCE CAMPUS

Start date : February

Duration : 15 weeks

Language : English

The Spring Fashion Communication semester forms the basis of the program by drawing together the various disciplines that make up the core vision of the program. Project work and collaboration with companies and industry professionals as the foundation of the IED philosophy.

A prime example is the Fashion Communication and Events course, which in 2011 saw students develop, organize and produce a social media communication campaign and press release articles for Fendi’s special project series “Fatto a Mano for the Future”, during the Pitti Uomo fashion week. The event was created with Fendi and involved strategic communication and interviews carried out with new media instruments including Facebook, Twitter, YouTube, You Stream and using Ipads, Iphones and other video sources to create a worldwide live participatory experience.

This semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution.

Academic Program :
  • DIGITAL IMAGE PROCESSING
  • FASHION COMMUNICATION
  • FASHION MATERIALS
  • HISTORY OF FASHION PHOTOGRAPHY
  • INTRODUCTION TO FASHION EVENTS
  • VISUAL LANGUAGE
  • HISTORY OF FASHION

The Fashion Communication semester programs at IED Florence are a unique, focused and practical introduction to the fashion industry and the central role of communication. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester.

The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders.

Central to this didactic philosophy of involving professionals and industry, The IED Florence Fashion Communication program has partnered with LUISAVIAROMA.com. LUISAVIAROMA of Florence, is a premier e-Commerce luxury clothing retailer of the world’s most important designers.

Start date : September

Duration : 15 weeks

Language : English

The Fashion Marketing semester focus is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. Important courses and topics such as branding and fashion marketing, which are the bases for the creation of effective and strategic marketing plans, coherent brand philosophy and image construction and ultimately good sales will be thoroughly covered in the classroom as well as utilized in student project work and presentations.

Fashion Marketing course Highlight: Fashion Marketing “Ken Scott Study” - The 2011 class project was an analysis of the Ken Scott brand. Students prepared and presented a re-launch of the brand. As part of the project, students met with a designer from Ken Scott, had access to the company archives and gave their final presentations for a member of the Ken Scott international marketing team.

This semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution.

Academic Program :
  • COMMUNICATION AND ADVERTISING
  • DIGITAL COMMUNICATION I
  • FASHION EVENTS
  • FASHION MARKETING I
  • SEMIOTICS FOR FASHION
  • TREND FORECASTING
  • BRANDING

The Fashion Communication semester programs at IED Florence are a unique, focused and practical introduction to the fashion industry and the central role of communication. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester.

The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders.

Central to this didactic philosophy of involving professionals and industry, The IED Florence Fashion Communication program has partnered with LUISAVIAROMA.com. LUISAVIAROMA of Florence, is a premier e-Commerce luxury clothing retailer of the world’s most important designers.

Start date : September

Duration : 1 year

Language : English

The Academic Year in Fashion Communication and Marketing is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The first part of the program introduces the Communication subjects and focuses in particular on the specific topics of pertinence to the Fashion sector in terms of communicative image and public relations.

These courses aim at providing the transversal and multi-faceted approach necessary to successfully navigate and communicate in the Fashion system, including specific courses on the basics of Fashion Communication, New Media (Digital Communication- focusing on fashion blogging) and Event Planning. The Social Media aspect is enhanced by the partnership with Luisaviaroma and the avant-garde solutions that Florentine artisans are requesting to remain competitive in a world wide market.

The Marketing courses develop further the themes dealt with in the first part of the program which involve the understanding of the commercial and industrial processes of the Fashion industry including visual merchandising, business plans, pricing and strategic planning through traditional and new media.

The IED has a long and outstanding tradition in the training of profiles for Fashion Design & Management and through the years has developed several contacts and projects with main companies in the Fashion field. This gives participants the added advantage of working alongside professionals and companies during the year and of creating innovative and competitive projects that help participants understand the real issues of the fashion world and improve their team working and creative problem solving skills.

Contents :
  • COMMUNICATION AND ADVERTISING
  • DIGITAL COMMUNICATION I
  • FASHION EVENTS
  • FASHION MARKETING I
  • SEMIOTICS FOR FASHION
  • TREND FORECASTING
  • DIGITAL PROJECT MANAGEMENT
  • FASHION GRAPHICS
  • THE ITALIAN FASHION SYSTEM
  • NEW MEDIA COMMUNICATION
  • NEW MEDIA MANAGEMENT
  • VIDEO LANGUAGE
  • VISUAL MERCHANDISING
  • BRANDING

The Academic Year (One year) in Communication and Marketing focuses on two of the main factors that determine whether brands that compete in the Fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, seek external relations with other professional figures working in the field, monitor advertising campaigns, maintain relations with the media and organise events and runway shows. The course is held in partnership with Luisaviaroma, one of the best Italian e-commerce websites for luxury fashion world wide.

The course is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the Fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the Fashion world in their chosen field of study.

At the conclusion of the year-long program participants have the possibility of requesting a 3 to 6 months internship in a fashion company. The Academic Year has a rolling enrolment policy that allows participants that enrol by december 31st are eligible for a 10% discount on the tuition fee.

Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic year program.

Special Projects :

Within the last editions of the Academic years collaborations have included companies such as: Luisaviaroma.com, Fendi, Guess Europe, Emilio Pucci, Emilio Cavallini, Gold, Targetti, Elisabetta Franchi, Calvin Klein underwear, Versace, The Mall, I Gigli, and many others.

IED MADRID

SPECIALIZATION COURSES IN MADRID CAMPUS

Start date : October

Duration : 3 months

Language : English

A strong and appealing personal work can make the difference when trying to convince commercial clients and publishers. Based on this assumption, the enhancement of the students’ professional skills in applied photography is complemented by developing a personal body of work.

The co-directors of the Specialization Course in Professional Photography are good examples of a new breed of photographers who work successfully in both the professional environment and the artistic field. They are also teachers of the European Master of the European Master of Fine Art Photography will tutor the students in the creation of a final artistic project that will go far beyond pure technical excellence.

Students will enter the world of applied photography through a network of lecturers, teacher, tutors, and the program’s directors. They have the opportunity to further their studies in the framework of the European Master of Fine Art Photography and to promote the final project through our contributing partners, with a view to publication and distribution.

Professional opportunities

Press and media photographer

The main objectives of this Specialization Course on Professional Photography are :
  • To offer students a view of current photography.
  • To implement the tools and knowledge used in the photography industry.
  • To familiarise students with current trends and work methods used in the photography industry: production, applications, cultural value, collaboration and exchange models, convergence of the media, etc.
  • To analyse the challenges and limitations of the market.
  • To get to know about the history of photography in the context of design.
The training program is based on workshops with professionals and the following topics will be dealt with:
Camerawork :

This course consists of two modules. The first module is focused on camera techniques. The second module of this course focuses on Light and Colour.

Editing :

The editing is when the photographer consolidates his selection of images to shape a series, report or portfolio.

Workshops applied photography, portrait and Fashion :

These are practical workshops where students will have to develop photo assignments for the course. These hands-on sessions will be complemented with theoretical sessions and group critique, as well as debates and presentations.

Dissemination of the current photography :

Visibility and promotion through festivals, websites, blogs or social networks. Tour through outstanding festivals of photography (Rencontres d’Arles, PhotoEspaña, FotoArte, Lodz, PhotoIreland), analysis of specialized magazines (European Photography, Camera Austria, Ojo de Pez, FOAM) and of viewing of portfolios (Houston, Rhubarb, Descubrimientos).

Creation of portfolio
Final project

Credits : 15

Start date : September

Duration :4 months

Language : English

The proposition of the International Photobook Course surfaced in the wake of the European Master of Fine Art Photography, a referential course based on the excellence of its faculty and the focus of an artistic project in the European environment.

In the case of the International Photobook Course, the final project consists of a Dummy version of the book for an international target audience with support from prominent figures in the Photobook sector, international artists, and theorists of high academic standing.

Professional Opportunities
  • Photographer
  • Designer or Photographic and Artistic Literature
  • Creative Director
  • Art Director
  • Educator

A fundamental element of the didactic course is its orientation towards the personal project which focuses on a mock-up fit for publication. Close interaction between students and faculty marks the entire process and is considered to be one of the most enriching aspects of the program. The class includes the discussion of texts, images, and videos; design, image, concept, and production analysis; individual and group works.

Schedule :

Flexible hours as required for the workshops. Preferably from 15:00 to 18:30 h

Language :

Classes will be held in English (in the event of holding any activity in Spanish, silmutaneous translation into English will be available).

MASTER COURSES IN MADRID CAMPUS

Credits : 90

Start date : January

Duration : 11 months

Language : English

The Master of Communication Design Labs offers the keys to managing the complexity of the interconnected disciplines that are explored during the creative process. Students will learn to master linguistic resources and applications, to lead interdisciplinary teams in communication projects..

The Master aims to raise the professional profile of students so that they can be part of new business structures, where concepts and language are ever closer. The near constant exchange between students and teachers (active professionals with wide experience in the field of communication) enhances the processes of innovation and creativity that characterise this master.

Career opportunities : 

Creative director. Account manager. Marketing director. Brand manager. Strategic director. Conceptual director.

What is the Master of Communication Design Labs?

The role of creative / communicator in a company is undergoing a process of transformation that demands a new profile. Companies in all sectors are starting to need a different kind of creative director, a person who is able to coordinate and deal with several specialists in the same environment and manage the processes that drive creativity and business strategies.

The Master of Communication Design Labs creates favourable conditions to achieve, over a year of learning and experience, the following objectives:

Conceptualize, develop and communicate innovative ideas :

  • Lead multidisciplinary teams.
  • Build and communicate timeless concepts.
  • Establish personal contacts with a range of professionals from the creative environment.
  • “De-specialise” and unlearn to gain a broader view.

The contents covered in the course are organized into modules :

  • Foundation (critical historical analysis, methodology, sustainability, visual communication...)
  • Specific (socio-economic and needs analysis of users, anthropology, materials, production systems and processes, product launch processes, new technologies, projects)
  • Transverse (design culture, applied creativity, team building, design research, design thinking, job placement…)

Thesis / research project (concept, idea, development, production, prototyping, display...)

Why study the Master of Product Design Labs?
Because we learn by doing: only then is it possible to really learn.
Because we foster research and delve into the boundary between design, strategy and communication.
Because the multicultural environment between students and professionals from different places enriches their personal experience.
  • Because we offer the chance to network with companies and professionals of national and international renown
  • Because the programme is based on an innovative and transverse learning methodology.
  • Because travel and visits enrich the knowledge areas.
  • Because the cultural activity during the course is intense and helps to complement the experience.
  • Because it takes place in Madrid, a European capital that is home to major institutions and companies, with intense cultural activity and highly accessible and multicultural. 
  • How do students learn in the Master of Product Design Labs?
  • Project culture is the basis of the work dynamic and students learn by conceptualizing, developing, producing and communicating.
  • The course is methodologically developed on the basis of:

  • Creative workshops
  • Activities and workshops during international trips to institutions, firms and companies. Previous editions have included visits to such diverse destinations as San Francisco, Silicon Valley, China, Milan, London, Denmark, Portugal, Barcelona and Paris-Boisbuchet.
  • Seminars and lectures
  • Case Studies
  • Conferences
  • Activities and cultural events
  • Tutorials for the development of specific projects
  • Thesis research carried out throughout the master's program
  • At whom is the Master of Product Design Labs aimed?

    Designers in any area, architects and engineers with academic and professional experience who want to specialize and materialize an idea with a specific product or project. It is recommended that participants arrive at the master with a project in mind, as it will provide the perfect time and place to carry it out. This programme has been devised with a multidisciplinary and international approach, set in the border between design and production.

    Credits : 90

    Start date : February

    Duration : 11 months

    Language : English

    In the Master of Product Design Labsstudents will learn how to research, develop and deliver a product to high technical and quality standards, using a methodology based on the project, to understand fully and in great detail the development of processes and industrial constraints.

    By providing access to industry tools, innovative materials and manufacturing processes, we create the ideal working environment for students, so that they can anticipate the needs of the market, looking for alternatives to the usual methods of solving problems, encouraging critical thinking and social awareness.

    Career opportunities : 

    Senior designer. Design manager. Project manager. Product manager. Design consultant. Freelance designer.

    What is the Master of Product Design Labs?

    We are living at a time that echoes the early stages of industrial design, when designers’ work was not limited to "aesthetics", and when they instead played a key role in innovation, technology development, the development of product strategy and the creation of new businesses.

    The Master of Product Design Labs focuses on carrying out ideas through the tools offered by the industry, innovation in the field of materials and manufacturing processes, in order to creatively anticipate market demands.

    The Master of Product Design Labs creates favourable conditions in which to achieve, over a year of learning and experience, the following objectives :

    • Foundation (critical historical analysis, methodology, sustainability, visual communication...)
    • Specific (audiovisual language and production, anthropology, storytelling, copywriting, new communication strategies, briefing, advertising copywriting, branding, global trends, content marketing strategies, commercial communication projects…)
    • Transverse (design culture, applied creativity, team building, design research, design thinking, job placement…)
    • Thesis / research project (concept, idea, development, production, prototyping, display...)
    Why study the Master of Communication Design Labs?
    • Because we learn by doing: only then is it possible to really learn.
    • Because we foster research and delve into the boundary between design, strategy and communication.
    • Because the multicultural environment between students and professionals from different places enriches their personal experience.
    • Because we offer the chance to network with companies and professionals of national and international renown.
    • Because the programme is based on an innovative and transverse learning methodology.
    • Because travel and visits enrich the knowledge areas.
    • Because the cultural activity during the course is intense and helps to complement the experience.
    • Because it takes place in Madrid, a European capital that is home to major institutions and companies, with intense cultural activity and highly accessible and multicultural.
    How do students learn in the Master of Communication Design Labs
    Project culture is the basis of the work dynamic and students learn by conceptualizing, developing, producing and communicating.
    The course is methodologically developed on the basis of :
    • Creative workshops
    • Activities and workshops during international trips to institutions, firms and companies. Previous editions have included visits to such diverse destinations as San Francisco, Silicon Valley, China, Milan, London, Denmark, Portugal, Barcelona and Paris-Boisbuchet.
    • Seminars and lectures
    • Case Studies
    • Conferences
    • Activities and cultural events
    • Tutorials for the development of specific projects
    • Thesis research carried out throughout the master's program
    At whom is the Master of Communication Design Labs aimed?

    Professionals and graduates in any of the disciplines of the world of commercial communication, from traditional to interactive advertising, public relations, marketing, graphic design and product design. This programme has been devised with a multidisciplinary and international approach, set in the border between design and production.

    Credits : 60

    Start date : April

    Duration : 11 months

    Language : English

    The European Master of Fine Art Photography is, at present, the most ambitious training proposal in the field of art photography and aims to become meeting point for artists and professionals, enriching this field in Spain

    Practical and innovative, it is a unique programme based on the excellence of its faculty (Martin Parr, Elger Esser, Joan Fontcuberta and Alejandro Castellote, among others). It emerged on the basis of the premise that there exists a European conceptual and creative identity, which can and should be an important reference point in the fields of academia, culture and the art market. In this sense, the participation of students from a range of continents is especially interesting and enriching.

    In consequence, the European Master of Fine Art Photography is based on three main pillars :
    • International nature, with a special focus on the European realm.
    • The excellence of the faculty.
    • focus on the production of an artistic project.
    OBJECTIVES :
    • To become familiarized with present day photographic production, its subjects and repertoires, artistic practice, cultural value, roots in historic photography and art history, its discourses and limitations, from the perspective of important photographers and theorists.
    • To learn the main current theories on European photography.
    • To learn directly and personally from the most prestigious masters ineach area.
    • To become familiarized with curatorial practices, collectionism, conservation and ways of presentation/dissemination of contemporary artistic photography.
    • To reflect on the role of photographers in the art market, the field of European photography, the business of leisure, and the world of entertainment.
    • To experience, through a personal project, what it’s like to create an original work that is appropriate and worthy of being presented in a photography exhibition.
    • To exhibit and publish the final project in an internationally renowned prestigious center/magazine, through our European partners.
    • To break into the world of art, through the network formed by the Master’s professors and students, collaborating institutions, curators and directors.
    METHODOLOGY :

    We rely on three types of professors: Masters, who are major figures in the European photography scene; professors, who are international artists and theorists of renowned academic quality in the field of photography and visual arts; andtutors, who represent a new generation of photographers with academic and project experience. A fundamental element of the Master’s academics is its orientation towards personal projects and exhibition, as well as personalized assistance. Throughout the process, the close experience with professors and tutors is one of the most enriching aspects of the program.

    The program’s academics are characterized by their nature of encompassing and concretizing a subject from an initial idea, promoting research, reflection and discussion, and materializing the entire process of creating an artistic piece to be presented in a collective exhibit and catalog. As well, three students will opt to exhibit their work in one of the European centers and festivals connected with the course. Classes include the discussion of texts; projections of the authors’ images and videos; visits to exhibits and artists’ studios; and individual and group exercises. The importance of the personal project in the Master’s requires the participation of specialized tutors to help students develop their work in a personalized way. Technical tutoring involves large-scale, digital laboratories, analog laboratories, printing, and coaching in research and communication of the artistic process.

    FOR :

    Photographers with a professional career, as well as artists in the photography industry who want to break into the art world. People with degrees in Fine Arts, Audiovisual Communications, Advertising, Journalism, Art History or Humanities who want to deepen their knowledge of artistic photography. An upper intermediate level of English is required.

    • Photographer
    • Visual Artist
    • Creative Director
    • Producer
    • Art Director
    • Curator
    • Retoucher
    • Educator
    CREDITS :

    *60 *The academic plan of each of the IED Master’s programs is based on criteria established in the European Higher Education Area. IED Master has adopted a credit system that follows the structure of the European Credit Transfer System (ECTS). IED Master issues exclusively private university degrees.

    SCHEDULE :

    Flexible hours as required for the workshops. Preferably from 15:00 to 18:30 h

    Language :

    Classes will be held in English (in the event of holding any activity in Spanish, silmutaneous translation into English will be available).

    Credits : 90

    Start date : February

    Duration : 11 months

    Language : English

    The Master of European Design Labs is a programme of study, work and research whose methodology is based on project culture. The master promotes critical observation and reflection on core values to train well-rounded designers with their own identity.

    Through research, the students connect a range of fields with design, in order to provide original and effective responses to current demands, always offering a wide range of solutions and visions. Guided by teachers and professionals, the students develop new ways of seeing and understanding projects, obtaining different results and solutions.

    Career opportunities :

    Senior designer. Design consultant. Design manager. Entrepreneur. Freelance designer.

    What is the Master of European Design Labs?

    Today, design is understood and perceived as a combination of disciplines, concepts and ways of thinking.

    The landscape of international design is currently subjected to a constant and continuous transformation process, and has established itself as a combination of different disciplines.

    In this context, it is necessary to train professionals who are able to anticipate future scenarios and find their personal vision.

    The Master of European Design Labs creates favourable conditions in which to achieve, over a year of learning and experience, the following objectives :

    • Manage and coordinate interdisciplinary teams.
    • Reinforce their identity as creative professionals.
    • Build maps of culture trends and European design.
    • Establish personal contacts with various European professionals.
    • Conceptualize, develop and communicate innovative ideas.
    The contents covered in the course are organized into modules :
    • Foundation (critical historical analysis, methodology, sustainability, visual communication...)
    • Specific (analysis of future scenarios, global trends, anthropology, user needs, production systems and new technologies, personal brand, product and services life cycle, projects...)
    • Transverse (design culture, applied creativity, team building, design research, design thinking, job placement…)
    • Thesis / research project (concept, idea, development, production, prototyping, display...) To encourage and enrich an innovative learning philosophy, the course is part of an educational platform known as the Masters of Design and Innovation in which four programs share content, activities and trips, and address contents from the areas of product design, marketing communication, design concepts and business strategies.
    Why study the Master of European Design Labs?
    • Because we learn by doing: only then is it possible to really learn.
    • Because we foster research and delve into the boundary between design, strategy and communication.
    • Because the multicultural environment between students and professionals from different places enriches their personal experience
    • Because we offer the chance to network with companies and professionals of national and international renown.
    • Because the programme is based on an innovative and transverse learning methodology.
    • Because travel and visits enrich the knowledge areas.
    • Because the cultural activity during the course is intense and helps to complement the experience.
    • Because it takes place in Madrid, a European capital that is home to major institutions and companies, with intense cultural activity and highly accessible and multicultural.
    How do students learn in the Master of European Design Labs?

    IProject culture is the basis of the work dynamic and students learn by conceptualizing, developing, producing and communicating.

    The course is methodologically developed on the basis of :
    • Creative workshops - Activities and workshops during international trips to institutions, firms and companies. Previous editions have included visits to such diverse destinations as San Francisco, Silicon Valley, China, Milan, London, Denmark, Portugal, Barcelona and Paris-Boisbuchet.
    • Seminars and lectures
    • Case Studies
    • Conferences
    • Activities and cultural events
    • Tutorials for the development of specific projects
    • Thesis research carried out throughout the master's program
    At whom is the Master of European Design Labs aimed?

    Professionals linked to the design, communication and fashion; anyone who is interested in exploring creative and innovative approaches to tackle creative work from a transverse perspective. This master has been conceived on a multidisciplinary and international level and centres on the development of design concepts.

    Credits : 90

    Start date : January

    Duration : 11 months

    Language : English

    The Master of Strategic Design Labs trains professionals who can transform visionary ideas into projects and business opportunities..

    Students will learn how to develop a business model taking into account the involvement of customers and the market, information and communication technologies and sustainability..

    During the course, the students will acquire the tools to listen to the customer, design solutions and deliver products and services that can make an impact on society.

    Career opportunities :

    Marketing director. R&D management. Design manager. Project manager. Product manager. Brand manager. Retail manager. Innovation manager. Product and innovation systems consultant. Design and ICT consultant.

    What is the Master of Strategic Design Labs?

    The current landscape is full of opportunities for those who possess the new values that society needs. Among them, it is worth noting innovation as a global value and a new way of working, seeing, approaching problems and solutions that we could describe as transverse knowledge.

    Design has the potential to generate a new context in which to create value and new business models where the essential tool for success is innovation.

    There is no one way to innovate, and there are many contexts that require different approaches and methods. This is why the Master of Strategic Design Labs fosters curiosity and creativity in students so that they can find the right path towards innovation.

    During the master, favourable conditions are established over a year of learning and experience, to achieve the following objectives :

    • Unify the business and creative visions.
    • Manage and coordinate multidisciplinary teams.
    • Reinforce designers’ identity as creative professionals.
    • Construct trends maps with a business vision.
    • Anticipate and interpret future scenarios.
    • Establish personal contacts with various professionals.
    • Conceptualize, develop and communicate innovative ideas.
    The contents covered in the course are organized into modules :
    • Foundation (critical historical analysis, methodology, sustainability, visual communication...)
    • Specific (User Experience, financial, marketing and SEO, product launch process, Open Innovation, New Technology in Business Projects, start-up strategies, social entrepreneurship, digital platforms, content marketing strategies, global trends, start-up projects)
    • Transverse (design culture, applied creativity, team building, design research, design thinking, job placement…)
    • Thesis / research project (concept, idea, development, production, prototyping, display...)
    Why study the Master of European Design Labs?
    • Because we learn by doing: only then is it possible to really learn.
    • Because we foster research and delve into the boundary between design, strategy and communication.
    • Because the multicultural environment between students and professionals from different places enriches their personal experience
    • Because we offer the chance to network with companies and professionals of national and international renown.
    • Because the programme is based on an innovative and transverse learning methodology.
    • Because travel and visits enrich the knowledge areas.
    • Because the cultural activity during the course is intense and helps to complement the experience.
    • Because it takes place in Madrid, a European capital that is home to major institutions and companies, with intense cultural activity and highly accessible and multicultural.
    How do students learn in the Master of European Design Labs?

    IProject culture is the basis of the work dynamic and students learn by conceptualizing, developing, producing and communicating.

    Why study the Master of Strategic Design Labs? :
    • Because we learn by doing: only then is it possible to really learn.
    • Because we foster research and delve into the boundary between design, strategy and communication.
    • Because the multicultural environment between students and professionals from different places enriches their personal experience.
    • Because we offer the chance to network with companies and professionals of national and international renown.
    • Because the programme is based on an innovative and transverse learning methodology.
    • Because travel and visits enrich the knowledge areas.
    • Because the cultural activity during the course is intense and helps to complement the experience.
    • Because it takes place in Madrid, a European capital that is home to major institutions and companies, with intense cultural activity and highly accessible and multicultura
    How do students learn in the Master of Strategic Design Labs?

    Project culture is the basis of the work dynamic and students learn by conceptualizing, developing, producing and communicating .

    The course is methodologically developed on the basis of :
    • Creative workshops
    • Activities and workshops during international trips to institutions, firms and companies. Previous editions have included visits to such diverse destinations as San Francisco, Silicon Valley, China, Milan, London, Denmark, Portugal, Barcelona and Paris-Boisbuchet.
    • Seminars and lectures
    • Case Studies
    • Conferences
    • Activities and cultural events
    • Tutorials for the development of specific projects
    • Thesis research carried out throughout the master's program
    At whom is the Master of Strategic Design Labs aimed?

    Professionals from the realm of design, in its broadest sense, who have been trained or have extensive experience in this area. It is also aimed at those with proven experience in related areas. This programme has been devised with a multidisciplinary and international approach, set in the border between design and production.

    ONE YEAR CERTIFICATE COURSES IN MADRID CAMPUS

    The Fashion Communication Course, taught in English, runs for one academic year, offering students extensive experience in the fields of fashion and communication.

    This course is designed for individuals looking to commence their education in the world of fashion styling, fashion creative management and fashion marketing and advertising.

    This course offers subjects that cover all theoretical and practical aspects, so as projects developed in collaboration with a group of fashion brands: fashion editorials, fashion videos/spots, marketing&advertising and communication plans (blog, events…). Most of the items and material used are from the collaborating brands that cover a wide range of fashion fields going from showrooms, vintage stores (both furniture and clothes&accesories), opticians to well-known national and international brands.

    The students also carry out a personal research that lets them create a professional portfolio to join other related courses or to enter the working market.

    Course in Fashion Communication 1 year, taught in English, covers all theoretical and practical aspects.

    The course is divided into 4 blocks, each one involves theory, practical appliances and project exercises :

    I. FIRST SEMESTER - Create fashion

    BLOCK I - STYLING.

    The students obtain a global knowledge about styling, fashion, art and photography so they can use photo format as the most basic and important way to express fashion images.

    BLOCK II - CREATIVE DIRECTION.

    The students are introduced into art direction and creative direction so they are able to understand and work with fashion video formats.

    II. SECOND SEMESTER - Communicate fashion

    BLOCK III - MKT&ADV.

    The students explore the concept “fashion brand” and learn how to develop both marketing and advertising plans.

    BLOCK IV - COMMUNICATION.

    The students analyze the steps of a fashion communication plan and become familiar with some related areas such us journalism or special events.

    If you want to know more about the Fashion Communication One Year Course you can check our blog.

    Start date : October

    Duration : 1 year

    Language : English

    The Interior Design One Year Course (taught in English) pertains to the educational offer of the Design School. It is aimed at those who want to enter the world of the design of interiors and other spaces of varying types and scales, by means of projects and workshops carried out in collaboration with designers and companies in the sector.

    During the academic year the basic foundations necessary to be able to plan and design spaces, understand the relation between user and environment, human and spatial scale, while computer and communication tools, expression and surveying techniques are taught, along with courses of a cultural nature. Outstanding are the conceptual, expressive and formal projects and exercises, applicable in the design of commercial, leisure, public and private interior spaces, as well as exhibitions, stage design and spatial interventions.

    The Interior Design One Year Course (taught in English) pertains to the educational offer of the Design School. It is aimed at those who want to enter the world of the design of interiors and other spaces of varying types and scales, by means of projects and workshops carried out in collaboration with designers and companies in the sector.

    During the academic year students acquire the basic foundation necessary to be able to plan and design spaces, understand the relation between user and environment, human and spatial scale, while computer and communication tools, expression and surveying techniques are taught, along with courses of a cultural nature.

    Outstanding are the conceptual, expressive and formal projects and exercises, applicable in the design of commercial, leisure, public and private interior spaces, as well as exhibitions, stage design and spatial interventions

    The course is structured in three blocks spread over two semesters :
    1. Design and creativity

    Theoretical and practical knowledge of the foundations and references related to design, colour, form, visual and structural languages, perception of space, scale and volume through courses in conception, analysis and creativity such as the Basics of Design, History of Art and Design and Colour.

    2. Project

    Throughout the course projects and workshops will be carried out relating to space, the user and the experience, in which knowledge acquired in other subjects comes together. The projects are exercises for greater conceptual, technical and detail development, unlike the workshops, which are more intensive, creative and experimental.

    3. Communication

    Communication is the most important tool for transmitting an idea and explaining a project. It is for this reason that it is so important to teach the tools and certain techniques needed to represent and communicate the design of interiors: drawing, surveying and graphic design among others.

    Start date : October

    Duration : 1 year

    Language : English

    The Total Design One Year Course is carried out over one academic year, with a journey though the various disciplines of design and communication. It is aimed at those who wish to begin their training in the areas of product, interior, graphic and fashion design.

    Throughout the Total Design Course all the basic theoretical and practical aspects of design will be covered and projectual facets are examined through workshops and lessons, encompassing all the main subjects for the professional exercise of design and project culture.

    The IED Madrid is a space for training, research and innovation where students work on creative and multidisciplinary projects, forming part of teams at companies. The academic year culminates with a project in the form of a competition. In this case it will be for the firm Tetra Pak and Glenfiddich. In previous editions, students have worked with companies such as MUJI, HOSS Intropia, Skunkfunk, VANS, Hendricks, Alvarno, Baruc Corazón, and The Art Company.

    The course can be studied in Spanish or English.

    Total Design Course. Student Blog 2012/2013. The Course in Total Design is aimed at those who want to embark on their design studies. It is divided into three areas: fashion design,product design and graphic design, which culminate with the production of a final transverse project.

    The Course in Total Design will cover all artistic, conceptual, technical and projectual design elements, through workshops and theoretical lessons, so that students learn about the foundations of design. Taught in English.

    Start date : October

    Duration : 9 months

    Language : English

    The Photography One Year Course offers an immersion in the transversal knowledge of artistic and applied photography. Through dialogue with other visual languages such as cinema, contemporary art and video art, the course promotes the development of artists and professionals in a context that requires specialists aware of the interdisciplinary nature of their work.

    Students will receive comprehensive training on contemporary visual culture, creation, aesthetics and photographic language. Throughout the course, they will learn to take photographs using all professional formats, to express themselves with natural or set light, to properly handle postproduction tools and to spread their images with new technologies. The debate between artistic thought and creation will be present throughout the training process so that students are able to build their own visual discourse.

    Proffesional Opportunities :

    Freelance Photographer, Production assistant, Art director assistant, Post-production activities, Photo editor, Publishing, Press photographer, Festivals and specialized galleries, Cultural affairs management linked to photography

    The Photography One Year Course belongs to the Area of Photography of the IED Madrid, a meeting point for artists and international professionals, which brings together the best of the national and international scene in this field.

    In the world of images the frontiers between the media have been blurred. Many artistic disciplines have appropriated photography. Artists working today are characterized by the interdisciplinary use of techniques and an access to tools that are no longer accessible only to professionals. Today, images are the words of a new universal language of communication.

    In the world of images the frontiers between the media have been blurred. Many artistic disciplines have appropriated photography. Artists working today are characterized by the interdisciplinary use of techniques and an access to tools that are no longer accessible only to professionals. Today, images are the words of a new universal language of communication.

    IED MILAN

    BA COURSES IN MILAN CAMPUS

    Major study : Fashion Stylist

    Start date : October

    Duration : 3 years

    Language : English

    BA ACCREDITED BY THE ITALIAN MINISTRY OF EDUCATION.

    DESCRIPTION

    The Fashion Stylist, a professional figure in high demand, must develop the capabilities and characteristics of a designer. His / her abilities must progressively extend from research methods, to deep knowledge of the fashion system and it’s cultural and historical, sociological and technical components, and the ability to interpret trends, making this person one of the principle creators of style and one of the most attentive observers of the continuing transformation of fashion.

    The first year of the Fashion Stylist course is dedicated to understanding the basics of the technical tools of the trade, the organization and methods used in project design and a solid cultural background regarding the world of fashion. The course concentrates on the design of a fashion photography project: from observing the real world and understanding the various inputs, to the development of an idea and its translation into a style, imagining how this could be presented in the creation of an editorial project. An essential objective is to help the student to understand various styles, to analyze and synthesize reality and one’s own ideas, and gain the ability to translate this creativity into a consistent image, which is capable of transmitting the essence of an esthetic idea.

    The second year, is designed to help the student through concrete experimentation of the methods, the tools which have been studied and the cultural aspects, which are all more profoundly investigated: the projects (photo shoots of women, men and still life) are undertaken by studying the various phases of research/development/and realization and represent the basic building blocks of the course of study. Each subject is thought about as it relates to the project: the technical and creative tools (software, digital corrections of the images, creating video); the cultural signals (contemporary fashion, photography, semiotics and in general being able to interpret images). The fundamental objective is to form a Fashion Stylist capable of managing the creative process, the time frame and the mechanisms of project design, and to gain a full understanding of the diverse styles that fashion has historically followed, the contemporary trends, and to gain the ability to critically analyze and synthesize new forms of fashion.

    The third year is dedicated to advanced project design in a professional simulated context and in a culturally complex situation. The process by which the final project is completed leaves room for personal intuitions and critical reflections on the part of the student. The thesis project for the course of Fashion Stylist favors the development of a personal style, original and coherent, where the student must demonstrate his knowledge of all technical, qualitative and economic aspects related to the final production.

    The course is accredited by the Italian ministry of education.

    TEACHINGS

    1st Year

    • Business Thinking And Management
    • Design Methods
    • Digital Image Processing
    • Fashion Design 1
    • Fundamentals Of Communication And Journalism 1
    • History Of Fashion 1
    • History Of Photography 1
    • Interdisciplinary Lectures/Seminars/ Workshops
    • Perception Theory And The Psychology Of Form
    • Photography
    • STYLE AND HISTORY OF ART AND CUSTOMS

    2nd Year

    • Fashion Marketing
    • Arts Semiotics
    • Competitions
    • Computer Graphic
    • Electives
    • Fashion Design 2
    • Fundamentals Of Communication And Journalism 2
    • Fundamentals Of Video Production
    • History Of Fashion 2
    • History Of Photography 2
    • Interdisciplinary Lectures/Seminars/ Workshops

    3rd Year

    • Competitions
    • Electives
    • Final Test
    • Fashion Design 4
    • Fashion Design 3
    • Foreign Language
    • Fundamentals Of Communication And Journalism 3
    • Interdisciplinary Lectures/Seminars/ Workshops
    • Internships
    • Phenomenology Of Contemporary Arts
    • Sociology Of Culture
    • Theory And Analysis Of Film And Audiovisual Presentations

    Major study : Fashion Marketing

    Start date : October

    Duration : 3 years

    Language : English

    Bachelor of Honours Degree awarded by the University of Westminster

    The men and women involved in fashion marketing are required to have a highly developed cultural background and high esthetic sensibilities, as well as the creativity needed to develop new ideas in order to promote the growth and constant renewal needed in a fashion company. In the world of fashion, the marketing department is of utmost importance: analyzing the market, tendencies and lifestyles, helping to guide the company in their approach to the public, planning and organizing the production, product launches, communication strategy and distribution of the collections.

    The first year of the course of Fashion Marketing is devoted to the acquisition of the fundamental technical skills required, the correct methods used in project management, and building a solid base and preparation regarding the culture of fashion. The study program is concentrated on designing a fashion photography shoot: from observing the real world and deconstructing the signals, to the development of an idea and its transformation into a style, in an imaginary situation where the student is required to create an editorial project. The essential goal is assist the student in his capacity to interpret the styles, to analyze and synthesize the real world and his own ideas, translating them into a creative and coherent image, who knows how to transmit the essence of an esthetic image.

    The second year, is designed to go deeper into the methods, the acquired tools and the cultural aspects which will be more concretely defined: the projects (photo shoots of women, men, still life) deal with all of the various phases which are involved: research/development/realization - and which represent the building blocks of the study program. Each subject is handled according to the project: the technical and creative methodology (software, digital imaging, video creation); the cultural codes (contemporary fashion, photography, semiotics and in general learning how to interpret images). The basic objective is to form a specialist in Fashion Marketing capable of knowledgeably managing the creativity, the time and the mechanisms involved in project management, and to show a high level of skill regarding the background of different fashion styles throughout history, contemporary tendencies, critical analytical capabilities and their synthesis into new forms.

    The third year is dedicated to an advanced design project in a simulated professional environment involving complex cultural elements. The elaboration of the final project leaves room for personal intuition and critical reflections on the part of the student. The thesis project for the course of Fashion Marketing favors the development of a personal style and a project which shows originality and coherence, in which the student must show his knowledge of the technical, quality and economic aspects tied to the actual production of the collection.

    The students will undertake a Bachelor of Honours Degree awarded by the University of Westminster at IED, valid throughout the European Community.

    1st Year

    • Communication Techniques And Strategy (Specialization) 1
    • Fashion Culture 1
    • Fashion Management
    • Fashion Marketing And Communication
    • Marketing Techniques And Strategy (Specialization) 1
    • Representation Techniques 1
    • Visual Culture

    2nd Year

    • Communication Techniques And Strategy (Specialization) 2
    • Fashion Advertising
    • Fashion Communication
    • Fashion Culture 2
    • Fashion Marketing 1
    • Marketing Techniques And Strategy (Specialization) 2
    • Representation Techniques 2

    3rd Year

    • Communication Techniques And Strategy (Specialization) 3
    • Fashion Culture 3
    • Fashion Marketing 2
    • Major Project
    • Marketing Techniques And Strategy (Specialization) 3
    • Professional Skills

    Major study : Fashion Communication

    Start date : October

    Duration : 3 years

    Language : English

    Bachelor of Honours Degree awarded by the University of Westminster

    DESCRIPTION

    The expert in communication must possess the characteristics of a professional who is highly familiar with the evolutionary changes and instruments used in the world of communication and their strategies, in order to understand and communicate the new fashion signals, both those of the market and of a particular style. Fashion Communication means knowing how to create and manage an integrated communication strategy, manage an ad campaign, deal with the media and relationships with those operating throughout the sector, organize events and fashion shows, but also be able to plan and implement a launch plan for a product, a designer or a brand.

    The first year of the course of Fashion Marketing is devoted to the acquisition of the fundamental technical skills required, the correct methods used in project management, and building a solid base and preparation regarding the culture of fashion. The study program is concentrated on designing a fashion photography shoot: from observing the real world and deconstructing the signals, to the development of an idea and its transformation into a style, in an imaginary situation where the student is required to create an editorial project. The essential goal is assist the student in his capacity to interpret the styles, to analyze and synthesize the real world and his own ideas, translating them into a creative and coherent image, who knows how to transmit the essence of an esthetic image.

    The second year, is designed to go deeper into the methods, the acquired tools and the cultural aspects which will be more concretely defined: the projects (photo shoots of women, men, still life) deal with all of the various phases which are involved: research/development/realization - and which represent the building blocks of the study program. Each subject is handled according to the project: the technical and creative methodology (software, digital imaging, video creation); the cultural codes (contemporary fashion, photography, semiotics and in general learning how to interpret images). The basic objective is to form a specialist in Fashion Marketing capable of knowledgeably managing the creativity, the time and the mechanisms involved in project management, and to show a high level of skill regarding the background of different fashion styles throughout history, contemporary tendencies, critical analytical capabilities and their synthesis into new forms.

    The third year is dedicated to an advanced design project in a simulated professional environment involving complex cultural elements. The elaboration of the final project leaves room for personal intuition and critical reflections on the part of the student. The thesis project for the course of Fashion Marketing favors the development of a personal style and a project which shows originality and coherence, in which the student must show his knowledge of the technical, quality and economic aspects tied to the actual production of the collection.

    The students will undertake a Bachelor of Honours Degree awarded by the University of Westminster at IED, valid throughout the European Community.

    TEACHINGS

    1st Year

    • Communication Techniques And Strategy (Specialization) 1
    • Fashion Culture 1
    • Fashion Management
    • Fashion Marketing And Communication
    • Marketing Techniques And Strategy (Specialization) 1
    • Representation Techniques 1
    • Visual Culture

    2nd Year

    • Communication Techniques And Strategy (Specialization) 2
    • Fashion Advertising
    • Fashion Communication
    • Fashion Culture 2
    • Fashion Marketing 1
    • Marketing Techniques And Strategy (Specialization) 2
    • Representation Techniques 2

    3rd Year

    • Communication Techniques And Strategy (Specialization) 3
    • Fashion Culture 3
    • Fashion Marketing 2
    • Major Project
    • Marketing Techniques And Strategy (Specialization) 3
    • Professional Skills

    Major study : Fashion Design

    Start date : October

    Duration : 3 years

    Language : English

    This is a three-year course taught in English language based on IED’s successful and advanced educational system, which continually generates highly skilled creative fashion graduates who go on to successfully establish themselves at all levels and in all fields of the fashion industry. In order to gain confidence in design basics, the first yearprogramme includes theoretical studies as well as practice-based modules focused on designing.

    In the second year, studies go on upon the knowledge that students have acquired in the previous 2 semesters.

    The third and final year is dedicated to improving work skills up to professional industry standards. Therefore, the fifth and sixth semester are dedicated to the Final Project and to preparing the students for their professional life after IED.

    The Fashion Design three years course has as its objective to give the student a solid base regarding the various aspects of this field, exploring both the methods and the technical-operations side, helping to form a highly flexible specialist capable of working in various types of environments and disciplines: from the small artisanal producer, to the small-medium size company, all the way up to the largest multinationals.

    Professional profiles :
    Fashion Designer, Textile Designer, Product Manager

    Major study : Jewelry Design

    Credits : 180

    Start date : October

    Duration : 3 years

    Language : English

    The course is acknowledged by MIUR as an Academic Diploma

    The course proposes a methodological approach to Jewelry Design and illustrates the most technical components of the job of a designer: it is indispensable knowing about materials, work processes and the technology of transformation for luxury jewelry, goldsmiths, costume jewelry, silver and other objects.

    The first year is dedicated to acquiring the basic technical tools, a correct basic design methodology and a solid preparation of transversal cultural themes, regarding the jewelry sector, design and fashion. The learning experience concentrates on acquiring knowledge about the design methods used to create a jewelry collection, the contents of the course modules are directed towards deepening the knowledge tied to the observation of reality, translating the signals and to the development of an initial idea, working with it until transforming it into a product. This means understanding some of the basic techniques (technology of materials, technical drawings and actual modeling, graphics and design software), methodologies (how to organize a design book, from the mood board to the choice of materials, and to the study of forms, from the technical design to the product specs) and culture (history of design, of fashion, psychology and perception of the form, semiotics). The main goal is to develop the capacity to elaborate new forms, to analyze and synthesize reality, develop one’s own ideas and translate their creativity into objects and products, following a precise methodological process.

    The second yearis designed to deepen one’s skills, in which the method, the tools acquired and the cultural aspects are put to concrete use: the projects (luxury jewelry, body accessories, alternative jewelry, watches, glasses) are dealt with in their various phases of research/development and communication and represent the building blocks of the course of learning. Each subject is thought about as a function of the project: the technical and expressive means, the cultural codes, the approach to fashion marketing and design management are all seen as tools to complete the project: from the search for an inspiring theme, till the product and it’s communication strategy, each phase is monitored and thoroughly explored. The main goal: the management of the creative process, the timing and the mechanisms of project design, until reaching a first stage of tastes and personal competencies, which could describe a “style” in relation to the two basic areas of reference: design and fashion.

    The third year is dedicated to an advanced design project in a simulated professional context, and having a complex cultural reference point, tied particularly to the relationship between cinema and fashion. The thesis project represents a moment of growth and autonomy, in which personal intuition is stimulated and critical thinking is developed in the student, which should result in the development of a personal style, original and coherent and transformed into a product. The student should also demonstrate knowhow regarding the efficient placement of his/her work on the fashion market, describing the technical and quality aspects as well as the cost structure tied to the production.

    The course is acknowledged by MIUR as an Academic Diploma First Level The Jewelry Designer must know how to combine knowledge of the market, the commercial requirements and the capacity to interpret tendencies, with the ideas born from the culture of design projects, art and lastly fashion.

    The jewelry designer interprets the tendencies and the styles of the consumer, understanding the market requirements, the social and consumer dynamics, the formal language, the company philosophy and culture, which become the indispensible matrix used to express the final design project.

    Professional profiles :
    Jewelry Designer, Jewelry Drawing Artist, Product Manager

    Major study : Product Design

    Credits : 180

    Start date : October

    Duration : 3 years

    Language : English

    Bachelor of Honours Degree awarded by the University of Westminster

    DESCRIPTION

    The course program is concerned with an important reality in the panorama of Italian and international industry: packaging design, which is used to present, protect and communicate all of the objects and food products we buy and which has a fundamental role in the commercial success of a product. The area of design undertakes the complexity of packaging, working out the technical aspects, function and form, with the knowledge that the choices made by the designer must offer solutions to the environmental problems, combining the commercial strategy with sustainability.

    The first year Product Design is dedicated to the teaching of the fundamentals, the basic training regarding the culture, the tools and the rules which distinguish and characterize a project based approach.

    The second year, concentrates on the methods and assisted project design. The student acquires knowledge and competence in specific professional areas, through practical experiences, the study technical disciplines and characteristics of the culture, with particular attention given to the evolution of the context, the markets and the language used.

    The third year is dedicated to an advanced design project in a professional setting, gaining experience in what is required of a professional designer in various fields. The final thesis project is both complex and detailed, carried out in collaboration with organizations and companies who work together with the European Design Institute and who are looking for original and innovative solutions.

    The students are encouraged to become completely autonomous, capable of making coherent decisions based on reasoning, to demonstrate relationship skills and to assume precise responsibilities. The semi-professional experience represents for the graduates a ‘special advantage’ upon entering the work force. The training is carried out by professionals from various business sectors; in this way the highly fluid transitions we see in the real world job markets both nationally and internationally, can find an immediate connection with the students participating in these up to date and relevant courses.

    The outline as described above constitutes the obligatory program which all students must complete and upon which the exams or other forms of verification will be based. During the three year program, there is the possibility to participate in design workshops, cultural seminars, contests, conferences, special projects, and company and factory visits. Participation in these activities is in addition to the study plan of which they are an integral part. Just as in the same way, the other organized activities, both personal and in the laboratory, constitute an integral part of the course.

    The course is recognized by MIUR as an Academic Diploma Level I

    TEACHINGS

    1st Year

    • Design Methods
    • Graphic Design
    • History Of Contemporary Art
    • History Of Design 1
    • Interdisciplinary Lectures/Seminars/ Workshops
    • Introduction To Cultural Marketing
    • Materials Typology 1
    • Model Building 1
    • Perception Theory And The Psychology Of Form
    • Product Design 1
    • Technical Drawing

    2nd Year

    • 3d Computer Model-Making Techniques
    • Competitions
    • Design 1
    • Design Management
    • Drawing Techniques And Technologies
    • Electives
    • History Of Contemporary Architecture
    • History Of Design 2
    • Interdisciplinary Lectures/Seminars/ Workshops
    • Materials Typology 2
    • Model Building 2
    • Product Design 2
    • Sociology Of Culture

    3rd Year

    • 3d Rendering Technologies
    • Competitions
    • Cultural Anthropology
    • Design 2
    • Electives
    • Final Test
    • Foreign Language
    • Interdisciplinary Lectures/Seminars/ Workshops
    • Internships
    • Layout And Display Techniques
    • Product Design 3
    • Phenomenology Of Contemporary Arts

    The Product Designer is concerned with the creation and design of products for industry. This professional is capable of initiating the process of innovation in all of its facets: creative, esthetic, social and technological. His role is in fact, that of understanding and foreseeing the needs of the market, put them into the context of the organization and translate them into a concrete project for eventual production on an industrial scale. His design culture must be vast, covering theoretical aspects as well as specific technical aspects of the project.

    Professional profile: Product Designer, Concept Designer, Art Director, System Designer, Research Assistant for materials, components, technical devices.

    Major study : Interior Design

    Credits : 180

    Start date : October

    Duration : 3 years

    Language : English

    The course is recognized by MIUR as an Academic Diploma Level I awarded by the University of Westminster

    Interior Design : is an articulated system where design elements such as space, the lighting design, materials, color schemes and furnishings all work together.

    It’s necessary that the Interior Designer takes into consideration all the elements of design according to the specific space in question, the level of living standards and sales goals, of the lighting and furnishings, sectors which are undergoing major adjustments following changes in behavioral habits and environmental considerations.

    The first year the student acquires knowledge of the tools used to perceive changes in objects and the capacity to generate a design project: the preliminary ideas are put on paper, verified using the computer and three dimensional programs, according to the model. In addition, he gains understanding of the historical context of the project, relations across different fields of art, fashion, communication, and architectural design. Regarding the technological area, the student learns about materials, both natural and artificial, and the finishing processes used, with particular attention given to the perception of the surface material.

    The second year, involves a deeper understanding of the instrumental issues, cultural and technical, developed during the first year. In addition, new areas of investigation and know how are introduced in order to complete and expand the student’s horizons. Students apply their knowledge and skills through the design of an industrial project, spacial systems and services, in both the private and social areas, experiencing at the project level all the areas in which a designer is required to operate.

    The third year concerns delving further into cultural aspects of increasing complexity, and one becomes familiar with the latest tools for working with and communicating about the project with others. The project design portion becomes the main theme and the students learn to manage independently the development of a project. The students are pushed to become independent operators, to be able to make choices rationally and coherently, to relate their work before a committee and to assume precise responsibilities.

    The outline as described above constitutes the obligatory program which all students must complete and upon which the exams or other forms of verification will be based. During the three year program, there is the possibility to participate in design workshops, cultural seminars, contests, conferences, special projects, and company and factory visits. Participation in these activities is in addition to the study plan of which they are an integral part. Just as in the same way, the other organized activities, both personal and in the laboratory, constitute an integral part of the course.

    The course is recognized by MIUR as an Academic Diploma Level I

    TEACHINGS

    1st Year

    • Design Methods
    • Graphic Design
    • History Of Contemporary Art
    • History Of Design 1
    • Interdisciplinary Lectures/Seminars/ Workshops
    • Introduction To Cultural Marketing
    • Materials Typology 1
    • Model Building 1
    • Perception Theory And The Psychology Of Form
    • Product Design 1
    • Technical Drawing

    2nd Year

    • 3d Computer Model-Making Techniques
    • Competitions
    • Design 1
    • Design Management
    • Drawing Techniques And Technologies
    • Electives
    • History Of Contemporary Architecture
    • History Of Design 2
    • Interdisciplinary Lectures/Seminars/ Workshops
    • Materials Typology 2
    • Model Building 2
    • Product Design 2
    • Sociology Of Culture

    3rd Year

    • 3d Rendering Technologies
    • Competitions
    • Cultural Anthropology
    • Design 2
    • Electives
    • Final Test
    • Foreign Language
    • Interdisciplinary Lectures/Seminars/ Workshops
    • Internships
    • Layout And Display Techniques
    • Product Design 3
    • Phenomenology Of Contemporary Arts

    The Product Designer is concerned with the creation and design of products for industry. This professional is capable of initiating the process of innovation in all of its facets: creative, esthetic, social and technological. His role is in fact, that of understanding and foreseeing the needs of the market, put them into the context of the organization and translate them into a concrete project for eventual production on an industrial scale. His design culture must be vast, covering theoretical aspects as well as specific technical aspects of the project.

    Professional profile :
    Product Designer, Concept Designer, Art Director, System Designer, Research Assistant for materials, components, technical devices.

    Major study : Product Design

    Credits : 180

    Start date : October

    Duration : 3 years

    Language : English

    English The three year IED course in Photography teaches how to see and communicate through an image, a story, a thought, or an emotion. The necessary skills are sensibility- human and esthetic, good knowledge of humanistic culture and art, and a deep knowledge of the materials, the technology and the processes of photography.

    The path of study in Photography is divided into six semesters, for a total period of three years, each one with specific objectives.

    The first year is dedicated to the introduction to photography, or better, to the understanding of the basics, with reference to the cultural elements mainly in visual communication, to the instruments and rules which distinguish and characterize a particular project helping the student to fully understand the principle steps involved in the operative processes. Due to the high value placed on creative and design skills as compared to the techniques used, the cultural background and insights into the dialogue used to understand the art are concentrated in this first year of study.

    The second year, of the course of Photography concentrates on helping with actual methods and project design: the technical skills and actual experience are combined with the equally important role in terms of time dedicated, to the cultural and project skills required. The student gains knowledge and competence in the specific professional skills needed through a hands-on approach, the study of the technical aspects, different cultural characteristics, with particular emphasis on the evolution of the surroundings, the market, and the language used.

    The third year of the course is dedicated to an advanced design project in a professional setting, gaining experience in actual project design themes which the visual communication professional must confront. The thesis project for the course of Photography is both complex and detailed, based on the realization of a project, even as regards only a specific area, but which follows the specific interests of the individual student. It is requested therefore, that the student work on a project, defined by the candidate according to his personal interests in any one particular field of photography.

    1st Year

    • History Of Contemporary Art
    • History Of Applied Arts
    • Design Methods
    • Computer Graphic 1
    • Photography Direction 1
    • Photography 1
    • Perception Theory And The Psyschology Of Form
    • Arts Semiotics
    • Interdisciplinary Lectures/Seminars/ Workshops

    2nd Year

    • Computer Graphic 2
    • Photography Direction 2
    • Photography 2
    • Photographic Documentation
    • Phenomenology Of Contemporary Arts
    • Sociology Of Communication
    • History Of Cinema And Video
    • History Of Photography
    • Advertising Communication
    • Electives
    • Interdisciplinary Lectures/Seminars/ Workshops
    • Competitions

    3rd Year

    • Computer Graphic 3
    • Theory And Methods Of Mass Media
    • Photography 3
    • Integrated Media Techniques
    • Art Direction
    • Photography 4
    • Electives
    • Internships
    • Competitions
    • Interdisciplinary Lectures/Seminars/ Workshops
    • Foreign Language
    • Final Exam

    The course of Photography has as its objective, the formation of a professional who will be capable of working in the fields of visual communications: the photographer in fact, thanks to his design capabilities, creative talents, technical abilities and his particular esthetic sensibilities, must be able to use the photographic image in all of its various aspects in order to communicate in a visual form concepts and complex messages. It is required therefore that the professional photographer be skilled not only technically, but also in semantics and esthetics.

    Professional profile :
    Artographer, specialist in photographic editing, manager of photographic archives, art buyer, studio manager.

    Major study : Graphic Design

    Credits : 180

    Start date : October

    Duration : 3 years

    Language : English

    The course is recognized by MIUR as an Academic Diploma

    The areas in which the Graphic Designer operates, range from the design of the visual identity of a company or product, to the realization of the packaging, to the creation of the graphics used in all company communication channels on line and off.

    The first year of the course of Graphic Design is dedicated to the introductory aspects of the field, and specifically to acquiring the basics, with regard to the culture, the tools and the rules which distinguish and characterize a project based behavior. In particular: font types used as tools of the graphic artist, the genesis and perception of forms and colors, software specific to graphics, the elaboration of images, including the cultural knowledge which allows one to interpret and decode the language of visual communication and cinema

    The second year, concentrates on the methodology and project design internships. The future Graphic Designer gains knowledge and competence in several specific professional fields, through practical experience in three areas of visual communications: the area of expressiveness, where symbols are transformed into trademarks, logos, posters; the area of rationality, where story building takes place through text, images and pages, and where each element has a precise role, and finds its place through the graphical and typographical choices made; lastly the interactive area, and the organization of information which is available to the end user.

    The third year of the course of Graphic Design, the student concentrates on advanced project design through professional real world assistant training, experiencing real life situations as required of a Graphic Designer: from the corporate image, to product communication projects, editorial graphics to interactive design and television graphics, all through an extensive cross-media experience. The final thesis project is both complex and detailed, carried out in collaboration with organizations and companies who work together with the European Design Institute and who are looking for original and innovative solutions.

    T

    he course is recognized by MIUR as an Academic Diploma Level

    MASTER COURSES IN MILAN CAMPUS

    Start date : January

    Duration : 12 months - Full time

    Language : English

    Target

    The master is aimed at graduates in Fashion Design or similar fields, and professionals with at least two years experience in the fashion sphere.

    Methodology and structure

    Through a pathway consisting of modular studies, the students of the Fashion Design Master Course will have to approach a series of subjects that test and point out their skills in the> drawing and in the use of manual techniques linked to the world of the knitwear and to the design, printing and reprocessing of fabrics without ignoring the important technological support of the most well-known IT programs.

    Beyond the technological-instrumental courses, the Fashion Design

    Master Course includes cultural subjects that underline historical and sociological aspects necessary to design and develop a fashion project.

    In order to allow each student to face a collection plan with the proper tools and knowledge, each project (menswear, womenswear and knitwear) has been divided into essential segments and complementary segments: from the knowledge of the materials and the modeling and tailoring techniques up to the analytic study of the trends that - once identified and selected - will be useful to create original collections in terms of image that are able to communicate the stylistic identity of the designer.

    By starting from a deep analysis of the most relevant pieces of clothes, a commercial feasibility will be considered by studying both the possible production at industrial level and a costs and pricing evaluation.

    A Scholarship for this Master is available through We Like Talents 5th Edition

    We Like Talents is an initiative organized by Istituto Europeo di Design to select and support the best students for Master Courses and Advanced Study Programs.

    1st Year

    • Fashion Culture
    • Fashion Sociology & Trends
    • Music & Fashion
    • Video & Fashion
    • Fashion & The Movie
    • Computer Tools (Photoshop/Illustrator)
    • Textiles
    • T.R. Lab Man / Woman
    • Knit Lab

    2nd Year

    • Flash Project
    • Personal Design
    • Underwear Design

    3rd Year

    • Womenswear
    • Menswear
    • Knitwear Collection
    • Product
    • Thesis Project

    The world of fashion can be considered a reflection of the rapid and continuous evolution of contemporary reality, of its economic, cultural and social changes.

    Even the related manufacturing sector, with the development of new commercial formulas, has been subject to profound changes and further accelerations. In order to fulfil the needs of the market, as far as the creative process is concerned, new-generation designers must be able to express aesthetics by exploring new trends and social features trying to balance unmistakable individual creativity while remaining true to the fashion concept surrounding them, and, equally important, with a solid mastery of what’s behind the curtain of the fashion scene in terms of production process.

    Professional profile :
    Postgraduates of this course are qualified to work as Fashion Designers, specialists in the creative process of designing all sort of apparel collections, and Fashion Product Manager whose task is managing the manufacturing and production processes of the fashion product.

    Start date : January

    Duration : 12 months - Full time

    Language : English

    Target

    The Master is addressed to Italian and foreign graduates in Fashion, Communication, Marketing, or to those with diplomas from university -level-schools of the same fields as well as to professionals working in the fashion field with a minimum of two years experience.

    Methodology and structure

    After a first step dealing with subjects linked to economics, marketing, communication, analysis of the visual language and of the trend dynamism in the fashion field and in the related contemporary culture, the Master Course in Fashion Communication Stylist and PR develops the most important communication processes of the field: from the structure and the activity of a press office, to the fashion show as a moment of visibility and strengthening of a brand identity up to the publishing and the specialized exhibitions; from the Web to the development of the media and of the expression forms linked to them (photography, music and video).

    The Master Course in Fashion Communication Stylist and PR gives the chance to choose between two specialization pathways.

    During the Fashion Stylist specialization course, the student develops the most interesting areas of the stylist activity: from the structure of a photographic set - and how it works - to the iconographic research up to the couture and textile technology concepts; from the web to the development of the media and of the expression forms linked to them (the story of fashion photography, music and video). The design objective consists in the realization of shootings that allow students to “gain experience” by concretely using the theoretical knowledge and the technical tools they learnt. The shooting realization will be focused on menswear, womenswear and still life.

    During the Fashion PR course, the student will deeply analyze the evolution of the communication media and of their strategies. Three skills will be improved: a relation one aimed at developing the techniques required to work in the public relation field and press offices and to organize events; a publishing one aimed at analyzing the communication with reference to publishing of the non-broadcast media, the Web and the television; and, in the end, a managerial one.

    “>Communicating fashion” means being able to create and manage integrated communication strategies; to realize advertising campaigns; to manage the relationships with media and operators working in the field; to plan events and fashion shows, but also to work out plans for the launching of a product, a designer item or a brand. The success of companies competing in the increasingly complex and competitive Fashion System often depends on the Press Agency and Public Relation activities, on fashion journalists working for non-broadcast media, on TV or Web, as well as on critics and cool hunters.

    A Scholarship for this Master is available through We Like Talents 5th Edition
    We Like Talents is an initiative organized by Istituto Europeo di Design to select and support the best students for Master Courses and Advanced Study Programs.
    Common subjects :
    • Fashion Communication
    • Fashion Brand Management
    • Fashion Culture
    • Fashion Sociology & Trends
    • Textiles
    • Fashion Marketing
    • Fashion Economics
    • History Of Fashion Photography
    • Publishing Companies
    • Music & Fashion
    • Video & Fashion
    • Fashion & The Movie
    • Fashion Web Communication
    • Writing On Fashion
    • Graphic Culture
    • Thesis Project
    Specialization in fashion stylist
    • Fashion Editor
    • Visual Research
    • Photo Set
    • Tailoring
    • Styling & Shooting Still Life
    • Styling & Shooting Menswear
    • Styling & Shooting Womenswear
    Specialization in PR
    • Media Strategy
    • Press Office
    • Communication Plan
    • Events
    • Trade Fairs
    • Fashion Show

    Starting from a deep knowledge of the fashion system at cultural, historical, sociological and economic level, the communication professional has to have a good command of the trends of a specific market economy, to be able to develop new information techniques and to manage communication processes linked to the “fashion” phenomenon (publishing, styling, web, new media, advertising, fashion show and events). The communication professional can work in the Fashion field as Fashion Stylist or Fashion PR.

    Start date : January

    Duration : 12 months - Full time

    Language :English

    Target

    The Master is addressed to graduates in Fashion, Communication, Marketing, to candidates with diplomas from university -level-schools of the same fields and to young professionals.

    Methodology and structure

    The Master Course in Fashion Marketing - Product and Retail Management deals with the different aspects of the marketing management: from the Fashion System analysis to the study of the fashion marketing and communication techniques; from the detailed analysis of the brand management to the knowledge of the distribution scenario. Besides strategic aspects, the course allows developing the concept of fashion conceived as cultural, social and historical system characterized b different trends to be analyzed and interpreted

    The Master Course in Fashion Marketing - Product and Retail Management gives the chance to choose between two specialization pathways:

    Product Management, through which the student learns how to deal with the development and management of a product range by following the entire realization path of the collections and by interacting with the creative office, the technical labs, the production unit or the sales office.

    Retail Management, through which students will learn how to face the current distribution difficulties: from the Fashion Buyer, who interprets the market trends for his customers and defines the purchasing plan of the collection, up to the Retail Manager and the Visual Merchandising Manager, who take care of the brand image and of the collection exposition inside the point of sale

    In the end, the Master Course in Fashion Marketing - Product and Retail Management offers the opportunity to collaborate with professionals and Italian and International companies working in the field and to develop projects with them by simulating the professional activity

    .
    A Scholarship for this Master is available through We Like Talents 5th Edition

    We Like Talents is an initiative organized by Istituto Europeo di Design to select and support the best students for Master Courses and Advanced Study Programs.

    Common subjects :
    • Fashion Sociology & Trends
    • Fashion Marketing
    • Fashion Brand Management
    • Fashion Culture
    • Fashion Communication
    • Distribution Channels
    • Fashion Economics
    • Sustainability And Ethics In Fashion
    • Fashion Company Management
    • Digital Media Marketing
    • Business Plan & Budgeting
    • Textiles
    • Professional Counseling
    • Thesis Project
    Specialization in Product Management
    • Fashion Product Management
    • Product And Retail Management
    • Merchandising Management
    • Design Management
    • Brand Protection
    Specialization in Retail Management
    • Fashion Buying
    • Retail And Store Management
    • Visual Merchandising
    • Trade Law

    The Master Course in Fashion Marketing - Product and Retail Management aims at training fashion management professionals able to face these new challenges, and, above all, to understand and interpret the economic macro-scenarios, to anticipate and analyze the changes characterizing the Fashion System, to define the strengths and the weaknesses of competitors, to segment and monitor the market, to know the product and the related production, distribution, and sales dynamics.

    Professional Opportunities
    Fashion marketers are qualified to work as Product Managers, Merchandisers, Buyers, Retail Merchandisers, Business Development Managers, Marketing Managers, Brand Managers, Advertising and Communication Managers of Italian and international fashion companies, retailers, show rooms.
    Target

    The Master course is aimed at graduates in Architecture, Product Design and Interior Design from all over the world that want to improve their project experience with the world of the Italian design.

    Methodology and structure

    This Master course in Product Design study programme gives students the possibility to work with different production systems, high hint to create unique concepts, fundamental to satisfy the market demand everyday more careful to environmental factors, and created according to the need of new languages and sign research.

    The Product Design Master throughout 4 weeks of intensive workshops: METHODOLOGY EXPERIENCE, STRATEGY EXPERIENCE, DESIGN BASIC EXPERIENCE and MATERIALS EXPERIENCE will allow all participants - from different countries and different project cultures - to arise and align their know how 4 experiences that will be followed by Labs and Cultural Courses(STRATEGY LAB, DESIGN LANGUAGE LAB, ECOTECH LAB) with the aim of fostering the personal growth and support the PROJECT WORKSHOPS.

    The course’s development mainly focuses on >three projects(increasingly different for length and complexity), PROJECTS which will investigate the three most important fields of PRODUCT DESIGN:>LIFESTYLE, FOOD and >WELLCARE. Each project will not only be developed under its product design aspect by also enriched by a part dedicated to >PACKAGING, FURNITURE and >SERVICE according to personal professional desires.

    The course includes conferences held by well-known professional of the design field. Visits to major material producers, showrooms and the participation in cultural events (>SALONE DEL MOBILE di Milano) and cross-disciplinary workshop will complete the program.

    Big news for the Master in Product Design is the collaboration with Continuum, one of the most innovative and interesting international design studios. Continuum will be in charge of coordinating the Master Course.The intervention of Continuum offers a fundamental contribution in preparing students towards a professional world which is continuously evolving from designing for people to designing with people.

    Teachings
    • Cultural Lab Workshops
    • Lightech Lab
    • Ecotech Lab
    • Strategy Lab
    • Language Lab
    • Communication Lab
    • Cross-Disciplinary Influences
    • Territorial Influences
    • Project Workshops
    • Final Project
    Target

    The Master is the right specialisation for italian and foreign graduates from universities and University-level schools of Design, Architecture and similar fields and for professionals with experience in the area.

    Methodology and structure

    TheInterior Design Master throughout 4 weeks of intensive >workshops: METHODOLOGY EXPERIENCE, STRATEGY EXPERIENCE, LIGHTING EXPERIENCE and MATERIALS EXPERIENCE will allow all participants - from different countries and different project cultures - to arise and align their know how.

    4 experiences that will be followed by Labs and Cultural Courses(STRATEGY LAB, DESIGN LANGUAGE LAB, ECOTECH LAB, LIGHTECH LAB) with the aim of fostering the personal growth of each participant and support the PROJECT WORKSHOPS.

    The course’s development mainly focuses on three projects(increasingly different for length and complexity), PROJECTS which will investigate the three most important fields of INTERIOR DESIGN:>RETAIL, HOSPITALITY and WELLNESS. Each project will not only be developed under its interior design aspect by also enriched by a part dedicated to >LIGHT, FURNITURE and >MATERIAL according to personal professional desires.

    Then, during the third and last part of the>Master Course in Interior Design, students develop a final thesis project with a partner company. This has aimed to create autonomous professionals on the cultural side and the projectual side able to face different professional assignments.

    Moreover the Master course offers conferences held by personalities from all main Design fields. In relation to the course contents and training objectives, internships may be organized with firms.

    Teachings
    • Cultural Lab Workshops
    • Lightech Lab
    • Ecotech Lab
    • Strategy Lab
    • Language Lab
    • Communication Lab
    • Cross-Disciplinary Influences
    • Project Workshops
    • Final Project

    Interior design is a complex system where the project of space, light, materials, colours and furniture interact.

    Today the designer’s profile is continuously changing. As an interior designer/decorator, he/she has now to improve his/her skills in order to be a flexible and eclectic professional able to meet the different market requirements. He/she has to tackle the project not only from a technical- formal viewpoint but mainly from a strategic one.

    The Interior Designer has to design - after having carried out a careful analysis of the market and of the needs of the contemporary users -, to be able to image the short-term and long-term future and, therefore, to give proper solutions improving the usage of the space. The Interior Designer has to convey a strong feeling linked to such space without omitting an accurate selection of furniture, lights, materials and colors.

    Start date : April

    Duration : 12 months - Full time

    Language : English

    Target

    The Master Course in Brand Design is aimed at students graduated in design and graphic disciplines (graphic design, industrial design, architecture, fine arts,...). Professionals with at least two years of experience in graphic design will be admitted as well.

    Methodology and structure

    The Master Course in Brand Design is organized into two parts.

    The first aims at establishing a cultural background on the brand, its meaning, its manifestations. Brand management and aesthetics will be the main topics. The second one involves the student in projects conducted in partnership with International consulting firms and Italian top ranked design studios.

    Throughout the Master Course in Brand Design, the student will meet designers from any field of creativity to gather more insight from different experiences. A New York study trip will help students to understand internationally relevant phenomena and broaden their network of relationships.

    At the end of the Master Course in Brand Design the student will find career opportunities in brand design agencies, advertising, graphic and product design consulting firms and in companies in house communication departments. The Master curriculum addresses the issues of culture, strategy, methodology and aesthetics necessary to the most comprehensive training of a brand designer. The result is a 1500 hours program split into lessons, lectures, workshops, projects, trips, visits and individual activities.

    A whole set of Design Projects, headed by creative directors of key agencies, will allow students to collect a personal portfolio in order to face the recruitment period.

    In the last edition the students developed projects in

    Corporate Branding With Landor

    Brand Re-Design With Robilant Associati

    Infographics With Franceso Franchi Director For Il Magazine

    Brand &Amp; Me (Personal Branding) - With Teikna Design

    Digital Branding - With H-Art

    Pack My Brand - With Futurebrand

    Eco Brand - With Greenbean

    All The Main Projects Of The Master In Brand Design Will Be Developed With Professionals Coming From The Partner Agencies.

    Preliminary Area :
    • Technology And Software
    • Brand Image
    • Branding
    • History Of Design
    • History Of Brands
    • Semiotics And Critics
    • Infographics And Creative Thinking
    • Graphic Design
    • Brand & Codes - Languages
    • Portfolio Design
    • Production Skills
    • Presentation Techniques
    Project Area :
    • Corporate Branding - With Landor
    • Brand Re-Design - With Robilantassociati
    • Infographics - With Francesco Franchi
    • Brand & Me (Personal Branding) - With Teikna Design
    • Digital Branding - With H-Art
    • Pack My Brand - With Futurebrand
    • Eco Brand - With Greenbean
    Specialization in Retail Management

    The Master Course in Brand Design will train visionaries, able to tackle different times and tools; educated and sensitive professionals, tireless curious people and absolute perfectionists; Brand Designers who believe in synthesis, and rigorously respect the principles of the classic graphics even if they re-invent, where it is possible, codes and icons

    Job oportunities

    The purpose of the Master is to prepare a brand identity designer with a strong international culture by proposing an experimental brand-lab in partnership with leading Italian and international communications agencies.

    Start date : April

    Duration : 12 months - Full time

    Language : English

    Target

    Students who graduated in arts, social, economic and scientific faculties; students with a Diploma in creative areas both in italian and in foreign project schools; and all the professionals having at least two years of experience in this field.

    Methodology and structure

    During the Master in Brand Management and Communication, the economic and cultural scenarios of the contemporary reality will be analyzed by focusing on the communication strategic aspects, on the marketing tools and on the advertising processes.

    The Master in Brand Management and Communication will provide students with the creative, planning and management tools required to identify the end consumer, to define the product, to work out strategies, and to define how to realize an integrated communication campaign.

    One year of high quality teaching supported by a strong and shared passion for work.

    Training activities alternate classes in assigned classrooms with workshops, visits to companies, meetings with protagonists and well known professionals of the industry. The interaction with private companies and agencies from the industry is an integral part of workshop activities, which are carried out in accordance with specific briefs arranged with companies and develop in close cooperation with them, like in a management game. During the development of projects, students will be assisted and supported by the teaching staff.

    During the previous editions the project have been developed in collaboration with :
    • Decathlon: Brand Check-Up And Development Of The Brand In Italy
    • Deborah Cosmetici: Re-Launch Of The Brand In The Retail Area
    • Redbull: Brand Stretching And Launch Of The Redbulletin Magazine
    • Carrefour: Development Of The Brand Carrefourbi
    • Nestle: Brand Reputation
    • Buitoni: Re-Launch Of The Brand Abroad
    • Milanosport: Corporate And Brand Identity
    • Kraft: Brand Repositioning
    Areas
    • Stategic Marketing For Branding
    • Digital Branding
    • Branding
    • Creative Thinking
    • Brand Communication
    • Personal Branding

    IED Management Lab Milan presents the new edition of the Master in Brand Management and Communication, a program addressed to shape a new cross-disciplinary professional with considerable integrated expertise, able to organize and manage increasingly complex communication projects. The participants of the Master will explore the various contexts related to brand production and brand strategic communication through the analysis of the skills the different roles require: Brand Manager, Account Planner, Strategic Planner, Media Research Planner, Project Manager and Strategic Designer.

    Professional Opportunities :
    For the Company: Brand Manager - Marketing Manager - Product Manager - Design Manager For the Consultancy firm: Project Manager - Client Manager - Strategist - Brand Consultant For the Agency: Strategic Planner -> Account Manager

    SEMESTRAL & ONE YEAR COURSES IN MILAN CAMPUS

    Start date : April

    Duration : 12 months - Full time

    Language : English

    The Creative Collections semester focuses on three main objectives :
    • The acquisition of a multidisciplinary methodology needed to produce a collection
    • Application of the expression languages and representation tools of the industry
    • Master the fundamental skills and techniques necessary to design clothing collections and to supervise technical development, choice of fabrics and coordination.

    The “project work” semester is structured around courses that introduce the Italian design system, understanding company and marketing dynamics, analyzing current trends in interior design in terms of language, and understanding form and materials. Students will use their analytical skills and theoretical knowledge to develop and complete a hands-on design project as a final semester work.

    The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders.

    Students enrolling in semester programs at the IED have the option to extend to a full “Academic Year / One Year” program by adding an additional semester either in the same field or different discipline or they can opt for the Two City Option by enrolling in an additional semester at another IED location offering semester programs. Currently only IED Florence and >Milan offer this option.

    This semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution.

    Academic Program :
    • Design Methodology
    • Fashion Pattern Making And Tailoring Techniques
    • Introduction To Knitwear
    • Menswear Collection Project
    • Personal Design And Portfolio
    • Technical Drawing
    • Technology Of Materials
    • Textile Pattern Drawing
    • Womenswear Collection Project

    The Creative Collections semester is conceived and structured as a comprehensive overview of the Italian leaders in fashion and >textile design: professionals, companies, trademarks, events and trade fairs connected with the world of style.

    Start date : February

    Duration : 15 weeks

    Language : English

    The objective of the “trend” semester is to deepen the student’s understanding of the “Italian design system” from the management and design methodology perspective. Course content and site visits focus on building a solid analytical and theoretical base in order to interpret and understand trends.

    Students will be introduced to the unequalled atmosphere of Italian Fashion World: with its continuous innovations in style, unrivalled number of style production related companies, international fashion shows and boutiques.

    The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders.

    Students enrolling in semester programs at the IED have the option to extend to a full “Academic Year / One Year” program by adding an additional semester either in the same field or different discipline or they can opt for the Two City Option by enrolling in an additional semester at another IED location offering semester programs.

    Currently only IED Florence and Milan offer this option.

    This semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution.

    Academic program :
    • Art In Fashion
    • Computer Design Applications
    • Dressing And Self-Decorating Communication
    • Fashion Drawing
    • History Of Fashion And Accessories
    • Introduction To Color
    IED Milan ModaFashion Design – Building a Collection” semester program is conceived and structured as a comprehensive overview of the >Italian leaders in >fashion and textile design focusing on professionals, companies, trademarks, events and trade fairs connected with the world of style.

    Start date : February

    Duration : 15 weeks

    Language : English

    The jewelry designer is an interpreter of “hidden” signs. Their heightened sensitivity to aesthetics and intuition allows them to translate the symbolic language of the body and behavior into tangible objects and shapes. If jewelry is the physical representation of these symbols, then the pieces one chooses to wear reflect one’s individual values. The capacity to recognize symbols and transform them into a concrete aesthetic form is crucial for the jewelry designer.

    The semester is focused on theoretical studies as well as practice based modules on designing and project realization. That reinforces the necessity methodology to design a collection and will offer the practical skills and tools for them to express their creativity and to realize their designs

    Students enrolling in semester programs at the IED have the option to extend to a full “Academic Year / One Year” program by adding an additional semester or they can opt for the Two City Option by enrolling in an additional semester at another IED location offering semester programs. Currently only IED Florence and Milan offer this option.

    This semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution.

    Academic Program :
    • Art In Fashion
    • Dressing And Self-Decorating Communication
    • Design Methodology
    • Designing With Photoshop
    • Fashion Jewelry Project
    • Free-Hand Drawing
    • History Of Fashion And Accessories
    • Jewelry Laboratory
    • Materials
    • Rendering Techniques

    The Fashion Jewelry semester is a unique opportunity for students interested in a future in the field to develop the technical skills and knowledge base that are necessary to be a creative and professional success. The program trains students in project design by focusing on the technical skills and methodologies that are necessary to take an initial concept, study its feasibility and develop a final collection.

    Start date : February

    Duration : 30 weeks

    Language : English

    The Spring Building a Collection semester program is conceived and structured as a comprehensive overview of the Italian leaders in fashion and textile design: professionals, companies, trademarks, events and trade fairs connected with the world of style.

    The objective of the “trend” semester is to deepen the student’s understanding of the “Italian design system” from the management and design methodology perspective. Course content and site visits focus on building a solid analytical and theoretical base in order to interpret and understand trends.

    The Fall Creative Collections semester is conceived and structured as a comprehensive overview of the Italian leaders in fashion and textile design: professionals, companies, trademarks, events and trade fairs connected with the world of style.

    The “project work” semester is structured around courses aimed at introducing the Italian design system, understanding company and marketing dynamics, and analyzing current trends in interior design in terms of language, form and materials. Students will use their analytical skills and theoretical knowledge to develop and complete a hands-on design project as a final semester work.

    This One Year (Academic Year) is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution.

    Spring :
    • Art In Fashion
    • Computer Design Applications
    • Dressing And Self-Decorating Communication
    • Fashion Drawing
    • History Of Fashion And Accessories
    • Introduction To Color
    Fall :
    • Design Methodology
    • Fashion Pattern Making And Tailoring Techniques
    • Introduction To Knitwear
    • Menswear Collection Project
    • Personal Design And Portfolio
    • Technical Drawing
    • Technology Of Materials
    • Textile Pattern Drawing
    • Womenswear Collection Project
    The One Year Fashion Design program enables students to experiment and master the basic tools of design. Theoretical lessons are enhanced by creative workshops, visits to firms, trade fairs and industrial events and seminars with industry professionals as well as portfolio building and project work. The program highlights “Made in Italy” innovation, tradition and systems

    Start date : February

    Duration : 15 weeks

    Language : English

    The initial focus of the program is to prepare students for these events, so that they can perceive the aspects of design, expressive languages, trends, materials and colors, and company brand values. During the trade fair visits students gather information, images, perceptions and materials in order to produce and present an in-depth analysis of design trends.

    The objective of the “trend” semester is to deepen the students’ understanding of the “Italian design system” from the management and design methodology perspective. Course content and site visits focus on building a solid analytical and theoretical base, in order to interpret and understand trends.

    Students enrolling in semester programs at the IED have the option to extend to a full “Academic Year / One Year” program by adding an additional semester either in the same field or different discipline or they can opt for the Two City Option by enrolling in an additional semester at another location offering semester programs. Currently only Florence and Milan offer this option.

    This semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspectives. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by assisting credit transfer in collaboration with the student’s home institution.

    Academic Program :
    • Contemporary Art
    • Design Trends
    • Design Workshop
    • Materials Trends
    • Graphic Design
    • Contemporary Design

    The Spring >Italian Contemporary Design and Trends semester program is designed to offer participants a practical study of >Italian design, revolving around a number of shows and fairs that exhibit the best of the Italian design system: the Salone del Mobile furniture show in Milan and the Design Week that follows; the Salone Satellite, Euroluce, International Bathroom Exhibition and the International Home Furnishings Expo. Throughout the semester, students will be engaged in developing technical and critical skills in the classroom and inside the main trade fairs that highlight the Italian design experience.

    Start date : February

    Duration : 15 weeks

    Language : English

    The initial focus of the program is to prepare students for these events, so that they can perceive the aspects of design, expressive languages, trends, materials and colors, and company brand values. During the trade fair visits students gather information, images, perceptions and materials in order to produce and present a conceptual design project.

    The “project work” semester is structured around courses aimed at introducing the Italian design system, understanding company and marketing dynamics, and analyzing current trends in interior design in terms of language, form and materials. Students will use the their analytical skills and theoretical knowledge to develop and complete a hands-on design project as a final semester work.

    Students enrolling in semester programs at the IED have the option to extend to a full “Academic Year / One Year” program by adding an additional >semester either in the same field or different discipline or they can opt for the Two City Option by enrolling in an additional semester at another IED location offering semester programs. Currently only IED Florence and Milan offer this option.

    This semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution.

    Academic Program :
    • Design Trend
    • Design Workshop 1
    • Design Workshop 2
    • Materials Technology
    • Project Design Trend
    • Technical Drawing

    The Fall Interior and Spatial Design semester program is designed to offer participants a practical study of Italian design, revolving around a number of shows and fairs that exhibit the best of the Italian design system: the Salone del Mobile furniture show in Milan and the Design Week that follows; the Salone della Nautica(Genoa Boat Show); and the two most important building fairs, the MADE (Architecture and Building Show) in Milan and the SAIE(International Building Exhibition) in Bologna.

    Start date : February

    Duration : 1 Year

    Language : English

    The One Year (Academic Year) programs is composed of two semesters, Spring (February to June) and Fall (September to December). Students wishing to do so may also enroll in an >IED summer course in any of the IED locations in Italy or Spain. The courses offered are as follows.

    The Spring Italian Contemporary Design and Trends semester program is designed to offer participants a practical study of Italian design, revolving around a number of shows and fairs that exhibit the best of the Italian design system: the Salone del Mobile furniture show in Milan and the Design Week that follows; the Salone Satellite,Euroluce, International Bathroom Exhibition and the International Home Furnishings Expo.

    The Fall Interior and Spatial Design semester program is designed to offer participants a practical study of Italian design, revolving around a number of shows and fairs that exhibit the best of the Italian design system: the Salone del Mobile furniture show in Milan and the Design Week that follows; the Salone della Nautica (Genoa Boat Show); and the two most important building fairs, the MADE(Architecture and Building Show) in Milan and the SAIE (International Building Exhibition) in Bologna.

    Spring :
    • Contemporary Design
    • Contemporary Art
    • Design Trends
    • Design Workshop
    • Materials Trends
    • Graphic Design
    Fall :
    • Design Trend
    • Design Workshop 1
    • Design Workshop 2
    • Materials Technology
    • Project Design Trend
    • Sketching (Architectural Drawing Techniques)
    • Technical Drawing

    The One-year program enables students to experiment and master the basic tools of design. Theoretical lessons are enhanced by creative workshops, visits to firms, trade fairs and industrial events and seminars with industry professionals, portfolio building and project work. The program emphasizes “Made in Italy” innovation, tradition and systems. The One Year is for the student considering entering the field, one who want to experience a year abroad, or a professional looking to acquire new skills or make a career change

    IED ROME

    BA COURSES IN ROME CAMPUS

    Major study : Fashion Design

    Credits : 180

    Start date : October

    Duration : 3 years

    Language : English

    Fashion Design is a three-year course taught in English language based on IED’s successful and advanced educational system, which continually generates highly skilled creative fashion graduates who go on to successfully establish themselves at all levels and in all fields of the fashion industry.

    In order to gain confidence in design basics, the first year programme includes theoretical studies as well as practice-based modules focused on designing.

    In the second year studies go on upon the knowledge that students have acquired in the previous 2 semesters.

    The third and final year is dedicated to improving work skills up to professional industry standards.

    Therefore, the fifth and sixth semester are dedicated to the Final Project and to preparing the students for their professional life after IED.

    1ST YEAR

    • STYLE AND HISTORY OF ART AND CUSTOMS
    • DESIGN METHODS
    • TECHNICAL DRAWING
    • HISTORY OF FASHION 1
    • FASHION PATTERN MAKING AND TAILORING TECHNIQUES
    • GRAPHIC DESIGN 1
    • TEXTILE CULTURE
    • FASHION DESIGN 1
    • FIGURATIVE ANATOMY
    • ARTS SEMIOTICS

    2ND YEAR

    • HISTORY OF FASHION 2
    • DRAWING TECHNIQUES AND TECHNOLOGIES
    • FASHION PATTERN MAKING AND TAILORING TECHNIQUES
    • GRAPHIC DESIGN 2
    • TEXTILE CULTURE
    • FASHION DESIGN 2
    • ARTS SEMIOTICS 2
    • HISTORY OF PHOTOGRAPHY
    • BUSINESS THINKING AND MANAGEMENT

    3RD YEAR

    • PATTERN MAKING AND TAILORING 3
    • FASHION DESIGN 3
    • DESIGN METHODS FOR VISUAL COMMUNICATION
    • PHENOMENOLOGY OF CONTEMPORARY ARTS
    • BUSINESS THINKING AND MANAGEMENT
    • THEORY AND ANALYSIS OF FILM AND AUDIOVISUAL PRESENTATIONS
    • FASHION DESIGN 4

    The Fashion Design three years course has as its objective to give the student a solid base regarding the various aspects of this field, exploring both the methods and the technical-operations side, helping to form a highly flexible specialist capable of working in various types of environments and disciplines: from the small artisanal producer, to the small-medium size company, all the way up to the largest multinationals.

    Professional profiles :
    Fashion Designer, Textile Designer, Product Manager

    Major study : Interior Design

    Credits : 180

    Start date : October

    Duration : 3 years

    Language : English

    >The course is recognized by MIUR.

    Interior Design is an articulated system where design elements such as space, the lighting design, materials, color schemes and furnishings all work together.

    materials, color schemes and furnishings all work together. It’s necessary that the Interior Designer takes into consideration all the elements of design according to the specific space in question, the level of living standards and sales goals, of the lighting and furnishings, sectors which are undergoing major adjustments following changes in behavioral habits and environmental considerations.

    During the first year the student acquires knowledge of the tools used to perceive changes in objects and the capacity to generate a design project: the preliminary ideas are put on paper, verified using the computer and three dimensional programs, according to the model. In addition, he gains understanding of the historical context of the project, relations across different fields of art, fashion, communication, and architectural design. Regarding the technological area, the student learns about materials, both natural and artificial, and the finishing processes used, with particular attention given to the perception of the surface material.

    The second year involves a deeper understanding of the instrumental issues, cultural and technical, developed during the first year. In addition, new areas of investigation and know how are introduced in order to complete and expand the student’s horizons. Students apply their knowledge and skills through the design of an industrial project, spacial systems and services, in both the private and social areas, experiencing at the project level all the areas in which a designer is required to operate.

    The third year concerns delving further into cultural aspects of increasing complexity, and one becomes familiar with the latest tools for working with and communicating about the project with others. The project design portion becomes the main theme and the students learn to manage independently the development of a project. The students are pushed to become independent operators, to be able to make choices rationally and coherently, to relate their work before a committee and to assume precise responsibilities.

    The Interior Designer works on design projects in different environments: first and foremost is the domestic household area, private and collective living spaces, public spaces (airports, ports, stations), public service areas (banks, post offices, hospitals, schools, museums and exhibition spaces); places for consumers (shops, bars, hotels) and lastly open spaces (squares, courtyards, and playgrounds).

    Professional Profiles:

    The career potential of an Interior Designer includes: the design of furniture systems; interior home decorating; interior public spaces dedicated to social, cultural, education, care and hospitality centers; urban furnishings, preparing fairs and temporary events; exhibit design. The Interior Designer can also propose to work as a general designer, CAD designer of interiors, or as a technician in the physical and virtual modeling of spaces.

    Major study : Video Design

    Credits : 180

    Start date : October

    Duration : 3 years

    Language : English

    >course is accredited by MIUR.

    The choice of the course of Filmmaker allows the student of the three year course of Video Design to become expert in the language, the scenery, the production and postproduction of a audiovisual product tied to stories (both in cinema as well as TV), to documentaries, to advertising commercials and to video clips. The objective is to create professionals who are capable of managing the multitude of languages and expressive forms of the world of communication and moving images, working on their own while also fully integrating with the group. The design project constitutes the main learning experience of the course.

    The first year of the three year program of Video Design is dedicated to the understanding of the basic fundamental tools of finding the idea, designing, presenting and making the audiovisual product. The cultural disciplines are discussed alongside the technical aspects, in order to allow the student to gain a solid base and be able to handle later on any type of complex audiovisual project. Particular attention is given to the tools necessary to be able to present complete and sufficiently supported projects.

    The second year revolves around a guided design project. The different design courses attempt to furnish the student with concrete experiences, with the goal of actually realizing a project. A deeper understanding of the technical aspects in the different audiovisual languages is undertaken, also in relation to the specialization courses of the third year. Integral part of the course is the understanding of the software, made for interactivity and the management of multimedia contributions, whereas the cultural disciplines deal with the panorama of video in a historical, sociological, and actual context, aside from covering the language which is required in a professional environment.

    The third year of the course of Video Design follows two parallel paths in relation to the two specializations: linear and non-linear. The linear specialization foresees the elaboration of a personal point of view in order to build ones own narrative. It is asked that students express a personal vision of reality: or in other words, their own vision of the world. In this case, it is fundamental to acquire a methodology of working which permits the combining of intellectual design with practical design.

    The Video Designer operates in a world invaded by images in movement who speak through languages which are continuously more contaminated. He / she’s a professional who incorporates on one side their skills as a designer of moving images, and on the other the capacity to develop video projects in the areas of both information and entertainment.

    The Video Designer operates in the audio-video communications sector, by creating TV spots and intros to shows, graphic formats for TV programs, but also video clips, trailers, viral videos for the web, reporting and documentaries, an institutional video for companies and state organizations, videos for events and conventions, without forgetting about short films, video-art and VJ’ing.

    Professional profiles :

    Making institutional films for public organizations and large companies; intros and spots for TV networks; videos for events and company conventions; graphic formats for television programs; films for concept art; VJ’ing, interactive installations, museum tours and set ups, video maker for the production of brief, short and medium length films, including the design of one’s own complete film; video for entertainment, for the theater, for fashion shows.

    MASTER COURSES IN ROME CAMPUS

    Start date : March

    Duration : 12 months - Full time

    Language : English

    The goal of the Master in Luxury Marketing Management is to train professionals able to 'produce' real results from the first day of work in any luxury goods or services companies.

    The Master provides the tools to acquire a complete knowledge of the luxury goods market, of its commercial potential, of competition dynamics and trends, in order to understand threats, opportunities and consumer’s behaviour.

    Job Opportunities

    There are many different career opportunities, from traditional to more innovative ones - in product marketing, in brand management, in sales and retail departments, etc. for companies or labels from the luxury industry

    Target

    The Master is aimed at both graduates in economics, marketing, communication, sociology, creative disciplines and professionals wishing to specialize in the luxury sector.

    Structure

    The Master in Luxury Marketing Management analyzes luxury brands’ distribution strategies, trade marketing, point of sale service management, logistics and the latest technological applications through lectures and discussions of real case histories. Labs and exercises, direct contact with companies, visits to leading luxury distributors complete the program.

    CONTENTS :
    • MARKETING
    • PUBLIC RELATIONS AND COMMUNICATION
    • BRAND EQUITY
    • CREATIVITY MANAGEMENT
    • BUDGETING

    Start date : April

    Duration : 12 months - Full time

    Language : English

    Food today is also a sensorial experience. The food sector companies realize more and more the necessity of a figure, which becomes the reference to the different subjects involved in the highly complex activity of projecting new products. The companies constant development of competitiveness and of necessary strategy has brought up a situation in which the designer’s ability to exchange information, according to the specific situation, with marketing experts, engineers from the technical area, market advisors, the creative graphic design unit, people in charge of communication design and creation of sites, has become an essential quality.

    The Master in Food Designtherefore provides matching abilities which are connected to the analysis and interpretation of end users’ demands and behavior or even to the conception for possible environments that are likely to get new products’ acceptance, whenever presenting and informing about the projects are made possible, pointing out the specific topics that can determine success.

    Target

    Professionals, graduates in the fields of Architecture, Industrial Design, Interior Design, Product Design, Company Managers, Designers, Product Managers (food, visual, organizational) within a Company, Managers of Points of Sale (in Store Promotion), people responsible for the Organization of Events linked to Food, Chef, Food Training Schools.

    Goal

    The Master course in Food Design aims at training referents for the innovative design and communication project of the content/shape and packaging/packing of food as well as of the areas where food is sold and consumed and that we appreciate and value the richness of italian culinary heritage.

    Professionals who pay attention to the new consumption trends and who are able to explain the eating experience through aesthetic, value and performance principles that mostly characterize the current view. Operators involved in the complex mechanism that regulates the food industry, both at production and at final usage level. Operators seeking a complete vision of the system and able to talk with planners, i.e. interior designers, designers, graphic designer or communication employees.

    Methodology and structure

    The training pathway of the Master course in Food Design uses a dynamic and effective methodology that includes theoretical lessons, practical individual or group exercises, laboratory activities, participation in trade fairs, visits to companies working in the food field, to design studios and catering realities, seminaries and the participation of experts working in the field, and a final examination.

    CONTENTS :
    • HISTORY, CURRENT AFFAIRS AND PERSPECTIVES
    • THE FOOD EXPERIENCE: USE AND CONSUMPTION
    • PRINCIPLES OF KNOWLEDGE OF THE FOOD AND FOOD TREATMENT
    • COMMUNICATION AND MARKETING
    • PROJECT AREA

    Start date : April

    Duration : 12 months - Full time

    Language : English

    In a context including the interior design, the object scale and the city design: from the front office of banks and public institutions, to the sacred and entertainment areas, from the exhibition outfitting to the shop-fitting, interior design is very important and integrates design opportunities with other disciplines, such as visual communication and experience design by considering the difficulties generated by the wide public to which they are addressed and by accordingly developing topics such as safety and plant design.

    Professional opportunities

    The Master in Interior Design For Public Spaces teaches the skills required to develop an independent carrier as a designer in the field of the interior design for public spaces. Therefore, the course aims at improving the designers’ ability from a creative and technical viewpoint so that they can offer complete packages to their customers, work with teams realizing projects for big public and business customers, and be involved in project structures inside big companies and institutions.

    Target

    The Master in Interior Design for Public Space offers a comprehensive training pathway for architects, interior designers, landscape designers and graphic designers wanting to learn specific knowledge in the design of those large interior spaces open to the public that are increasingly important in our cities: areas of everyday life or addressed to free time activities and experience exchange.

    Methodology and structure

    In this continuously changing and growing context in which the interior and outfitting design plays an important role in the determination of the investment success - also considerable at economic level – designers can have many opportunities to be sized if they have specific skills supported by a personal attitude to work in team and to interact with different professionals.

    Rome will be the place where the contents offered by the Master are implemented. Rome, a very ancient city where the idea of public space has materialized in the most different shapes throughout the centuries, bases its economic and cultural life on the public dimension: from the cultural heritage to the tourist services, from the business to the public services. The students enrolled in Interior Design for Public Spaces will have the opportunity to develop four projects in important places of the historical city where ancient and contemporary, tradition and innovation will meet.

    CONTENTS:
    • HISTORICAL AND THEORETICAL SETTING
    • USER EXPERIENCE IN THE PUBLIC SPACES
    • INFORMATION DESIGN
    • TECHNOLOGIES
    • COMMUNICATING THE PROJECT
    • DESIGN LAB

    Start date : April

    Duration : 12 months - Full time

    Language : English

    The transmedia producers are experts in active storytelling in the audio-visual and new media fields, and in multiplatform productions addressed to entertainment, communication and information.

    Job Oportunities

    As authors, they conceive, write and transform the creative ideas into editorial projects influencing different communication media at the same time. As producers, they are able to realize their products in formats that can be shared by different platforms (movie, TV, web, mobile, book), and to promote them on different devices (app. social network, gaming). As directors, they coordinate the editorial project and know the main 0mechanisms on which the movie, TV, and new media industry is based.

    Target

    The Master in Trasmedia Producer is addressed to filmmakers and authors of fictions, websites, comics, movies and videogames. The project scope is also perfect for professionals working in the marketing and communication fields who want to realize advertising campaigns and promotions based on complex creative universes addressed to the multiple audiences of the digital media. The use of the storytelling applied to the communication makes the course an important training experience even useful for the realization of program schedules and multiplatform editorial projects addressed to entertainment, communication, news and artistic and cultural promotion.

    Goal

    The Master aims at allowing the students to conceive, design, produce and promote projects for the entertainment, communication, information and art fields that distribute contents and experiences through different media at the same time.

    Methodology and Structure

    The Master develops all the steps of the creative, design, production, distribution and promotional process of the transmedia work and project.

    From the creation to the promotion of the final product and to the management of the content delivery platforms, didactics deals with all the important moments of the story and of the development of the narrative and production moments through workshops, simulations, case studies and on-going tests of the results achieved.

    Moreover, in order to develop a higher awareness of the use of the different platforms, theory is integrated with video editing, web editing and game editing practical laboratories, and with the collaboration with representatives of broadcasters and production and distribution 0companies.

    The course includes practical exercises and the realization of a final project work launching a movie or a multiplatform audio-visual production. The course is divided into 10 training modules during which successful case studies will be analysed.

    During the same period students will have the possibility to take part in events of the sector. Moreover, the Master will host important people working at public and private broadcasters as well as majors 0of the transmedia field.

    Project and thesis

    The final thesis will be a professional document (the so-called project reference document, i.e. an individual paper consisting in about 30 sheets) explaining the different steps followed to conceive and realize the final project work. This document describes the project to all the people involved in its realization.

    The project will be realized in collaboration with a company working in the field.
    AREAS :
    • MAKING TRANSMEDIA
    • DEVELOPING STORYWORLD
    • TRANSMEDIA STORYTELLING
    • EXPERIENCE DESIGN
    • TRANSMEDIA DESIGN
    • DESIGNING TRANSMEDIALITY
    • TRANSMEDIA COMMUNICATION FOR BRANDS, COMPANIES, AND INSTITUTIONS
    • TRANSMEDIA FOR GOODS
    • FINAL PROJECT WORK

    Start date : March

    Duration : 12 months - Full time

    Language : English

    The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Some of the subjects of the course cut across the modules, while others are specific and unique to each location.

    The Master is held in partnership with the Fondazione Palazzo Strozzi in Florence, the MIBAC (Italian Ministry of Cultural Heritage and Activities) in Rome and the Peggy Guggenheim Collection in Venice.

    At the end of the course, students will be ready to work in arts and cultural companies and institutions (e.g. museums, foundations, galleries, festivals, auction houses), in the so-called cultural sectors (national and international cultural institutions, profit and nonprofit), in areas related to contemporary art and with large enterprises investing in the cultural market (banks, insurance companies, banking institutions, event management companies, trade fair organizations, art foundations, exhibition production companies, or companies operating in the communication world).

    FLORENCE - Design of exhibitions and events

    March 2014 | July 2014

    The Florence module focuses on developing specific skills to manage the different organisational phases of a Cultural event: from the design to the identification of partners and sponsors, to communication management and content creation. As a group, with the support of teachers and the course coordinator, students will plan and create one or more cultural events with real clients.

    ROME - Art Direction: focus on festivals

    September 2014 | February 2015

    The goal of this module is to develop a new approach to artistic heritage management. The Master’s semester in Rome combines the huge culture that the city plays at international level with the vivacity of the backgrounds that characterise its urban culture. With the support of new technologies, students will explore possible cultural convergences that stimulate interest and participation.

    VENICE - 1 week Workshop

    In partnership with the Peggy Guggenheim Collection, students will participate in a one-week workshop in Venice. They will visit the main institutions and meet the professionals of the Peggy Guggenheim. The Peggy Guggenheim Collection is one of the most important museums in Italy for European and American art from the first half of the Twentieth century. It is located in the home of the famous collector Peggy Guggenheim, at Palazzo Venier dei Leoni on the Grand Canal in Venice.

    AREA 1 :
    • MARKETING OF THE CULTURAL SYSTEMS
    • FUNDRAISING: EUROPEAN GRANTS AND INSTITUTIONAL FOUNDS
    • STRATEGIC MANAGEMENT
    AREA 2 :
    • ARTS AND EVENTS ORGANIZATION AND PROMOTION
    • FESTIVAL AND EVENTS MANAGEMENT
    • MUSEOLOGY
    • HISTORY OF VISUAL ARTS (CROSS-OVER)
    AREA 3 :
    • SOCIAL MEDIA MARKETING
    • COPYWRITING
    • FINAL EVENT
    • PUBLIC SPEAKING AND EFFECTIVE COMMUNICATION

    The Master in Arts Management is a 12-month full-immersion interdisciplinary course, that is truly unique due to its itinerant formula. The study plan is divided in the two prestigious locations of Florence and Rome, with the addition of Venice, with a one week workshop, to engage students in a grand tour of contemporary art and education, with a focus on the jobs of the future.

    The Arts Manager operates with a highly interdisciplinary method and is intended to be a fundamental figure in the activities of public and private institutions, with many areas of professional application. With this Master, IED will form a central figure for the life of cultural institutions, engaged in art project management, capable of identifying innovative content, of structuring a comprehensive event schedule, of planning and developing fundraising events and resource management.

    The partnership with major cultural institutions, including Fondazione Palazzo Strozzi, MIBAC,Federculture and Peggy Guggenheim Collection, ensures that students will have the most renowned teachers and a unique experience in the field. Not to mention the presence of distinguished figures related to the Master, starting from academic director Aldo Colonetti, philosopher, art critic and editor ofOttagono Magazine.

    IED TURIN

    BA COURSES IN TURIN CAMPUS

    Major study : Car Design

    Credits : 180

    Start date : October

    Duration : 36

    Language : English

    After a first foundation year in Transportation Design, the course offers two different courses designed to prepare two specific kinds of professionally trained experts.

    The Car Designer is a professional who handles the design aspects of a vehicle and defines the lines and the components. It’s a very complex and many-sided professional figure and his or her competence implies also a profound understanding of aspects that are, for example, the psychological and emotional mechanisms of the consumers in relation to the concept of transport or the social contexts and the culture of different target groups of reference.

    The first year is dedicated to propaedeutic activities, which constitute thefoundations of basic training, cultural references, tools and rules thatdistinguish and characterise aptitudes and attitudes towards projects.

    The second year concentrates on methodology and guided projects.The student acquires awareness and competencies in specific professional fields through guided practice, the study of technical disciplines, lessons onculture, with particular attention given to the evolution of contexts, marketsand languages.

    The third year is dedicated to advanced project design and to professionalrole-play simulation, tackling the design project competencies and skills ofprofessionals in various sectors. The peak moment in the last six-month module is the dissertation projectwhich is complex and highly structured. These projects are carried out inteams in collaboration with Public Bodies or Companies that collaborate with the Istituto Europeo di Design in the aim of finding original and innovative solutions.

    Students are spurred to acquire operative autonomy, the capacity to make coherent and sustained choices, to establish relationships with customersand to take on specific responsibilities. This semi-professional experience represents a winning card for graduates when they enter the working world.

    1ST YEAR
    • DESIGN 1
    • DESIGN METHODS
    • GRAPHIC DESIGN
    • HISTORY OF CONTEMPORARY ART
    • HISTORY OF DESIGN 1
    • ILLUSTRATION
    • INTERDISCIPLINARY LECTURES/SEMINARS/ WORKSHOPS
    • MATERIALS TYPOLOGY 1
    • MODELING TECHNIQUES 1
    • PERCEPTION THEORY AND THE PSYCHOLOGY OF FORM
    • TECHNICAL DRAWING

    2ND YEAR
    • 3D COMPUTER MODEL-MAKING TECHNIQUES
    • COMPETITIONS
    • DESIGN
    • DESIGN 2
    • DESIGN MANAGEMENT
    • DRAWING TECHNIQUES AND TECHNOLOGIES
    • ELECTIVES
    • HISTORY OF DESIGN 2
    • INTERDISCIPLINARY LECTURES/SEMINARS/ WORKSHOPS
    • MATERIALS TYPOLOGY 2
    • MODELING TECHNIQUES 2
    • SOCIOLOGY OF CULTURE

    3RD YEAR
    • 3D RENDERING TECHNOLOGIES
    • COMPETITIONS
    • DESIGN 3
    • DESIGN 4
    • ELECTIVES
    • FINAL TEST
    • FOREIGN LANGUAGE
    • INTERDISCIPLINARY LECTURES/SEMINARS/ WORKSHOPS
    • INTERNSHIPS
    • MODELING TECHNIQUES 3
    • PHENOMENOLOGY OF CONTEMPORARY ARTS

    Major study : Car Design

    Credits : 180

    Start date : October

    Duration : 36

    Language : English

    After a first foundation year in Transportation Design, the course offers two different courses designed to prepare two specific kinds of professionally trained experts.

    The BYT Designer is a professional who is primarily concerned with designing the primary means of transport and is capable of designing a number of different kinds of vehicle, in particular motorbikes, yachts and trains. In the course of his activity the BYT Designer is able to reconcile aspects of style, aerodynamics, feasibility, design and ergonomics. This kind of designer must have a profound understanding of the product and the functions that the consumer is looking for, so as to be able to have a clear idea about the relationship between design and marketing, innovation and commercial requirements.

    The first year is dedicated to propaedeutic activities, which constitute thefoundations of basic training, cultural references, tools and rules thatdistinguish and characterise aptitudes and attitudes towards projects. The second year concentrates on methodology and guided projects.The student acquires awareness and competencies in specific professional fields through guided practice, the study of technical disciplines, lessons onculture, with particular attention given to the evolution of contexts, marketsand languages.

    The third year is dedicated to advanced project design and to professionalrole-play simulation, tackling the design project competencies and skills ofprofessionals in various sectors. The peak moment in the last six-month module is the dissertation projectwhich is complex and highly structured. These projects are carried out inteams in collaboration with Public Bodies or Companies that collaborate with the Istituto Europeo di Design in the aim of finding original and innovative solutions.

    Students are spurred to acquire operative autonomy, the capacity to make coherent and sustained choices, to establish relationships with customersand to take on specific responsibilities. This semi-professional experience represents a winning card for graduates when they enter the working world.

    1ST YEAR
    • DESIGN 1
    • DESIGN METHODS
    • GRAPHIC DESIGN
    • HISTORY OF CONTEMPORARY ART
    • HISTORY OF DESIGN 1
    • ILLUSTRATION
    • INTERDISCIPLINARY LECTURES/SEMINARS/ WORKSHOPS
    • MATERIALS TYPOLOGY 1
    • MODELING TECHNIQUES 1
    • PERCEPTION THEORY AND THE PSYCHOLOGY OF FORM
    • TECHNICAL DRAWING

    2ND YEAR
    • 3D COMPUTER MODEL-MAKING TECHNIQUES
    • COMPETITIONS
    • DESIGN
    • DESIGN 2
    • DESIGN MANAGEMENT
    • DRAWING TECHNIQUES AND TECHNOLOGIES
    • ELECTIVES
    • HISTORY OF DESIGN 2
    • INTERDISCIPLINARY LECTURES/SEMINARS/ WORKSHOPS
    • MATERIALS TYPOLOGY 2
    • MODELING TECHNIQUES 2
    • SOCIOLOGY OF CULTURE

    3RD YEAR
    • 3D RENDERING TECHNOLOGIES
    • COMPETITIONS
    • DESIGN 3
    • DESIGN 4
    • ELECTIVES
    • FINAL TEST
    • FOREIGN LANGUAGE
    • INTERDISCIPLINARY LECTURES/SEMINARS/ WORKSHOPS
    • INTERNSHIPS
    • MODELING TECHNIQUES 3
    • PHENOMENOLOGY OF CONTEMPORARY ARTS

    MASTER COURSES IN TURIN CAMPUS

    Start date : January 2015

    Duration : 9 months - Full Time

    Language : English

    The >Master in Car Interior Design aims to restore the leadership development of the interior of the project, at a time when the world training in this area focuses on the outside. The various subjects of the course will enable students to deliver innovative solutions related to the new needs of those who will benefit from it. The Master will not focus only on research and innovation, but it will allow students to develop creativity in proposing solutions that meet the needs of the automotive industries. To this end, the pupils will identify proposals stylistic and functional completely

    different, depending on the final destination of the same component used.

    There will be a research methodology to find new materials and finishes that allow the customers to enjoy a better quality of life and perception of value in their vehicles. The development of interfaces, which allow a direct dialogue with the car and the entire transport system, will be one of the main contents of the course.

    Target

    The Master is aimed at professionals with at least two years of experience in the industry, FDI or private schools graduates and graduates in related area Design

    Thesis Development in Car Interior Design

    The thesis is developed by the students as an actual internal competition within a> style centre thanks to the simulation of a >real professional project. All the various design stages will be analysed and the vehicle must comply with the regulations, the ergonomic requirements and be provided with a macro-feasibility evaluation. Al the subjects previously addressed will be applied in the project.

    CONTENTS:
    • DESIGN HISTORY
    • ERGONOMICS – INTERIOR ARCHITECTURE - INTERFACES
    • DESIGN SKETCHING
    • 2D DIGITAL DESIGN/PHOTOSHOP
    • CAR INTERIOR INTERFACES
    • ALIAS STUDIO TOOLS
    • MARKETING – PROJECT SUPPORT
    • PORTFOLIO AND GRAPHICS

    Start date : February

    Duration : 9 months - Full Time

    Language : English

    The Master Course in Yacht Design aims at training professionals able to completely manage the design and construction of a boat by starting from the concept up to the actual construction in yard, by mastering each aspect of the executive step. In every aspect of the execution phase, the students will be accompanied by the experience and competence of the most important international professionals of the field.

    Job Opportunities

    The Master offers a complete training that will provides the students with work experience and professional opportunities both with naval architectural firm or interior design studios for sailing and motor boats. Other job opportunities will be possible in collaboration with technical offices and shipyards as designers-architect or project managers, after a training period.

    Target

    The Master course is addressed to professionals who want to further their specific skills in the yacht design and construction field, such as graduates in architecture, design and engineering or, anyway, anyone having suitable skills and working in the field.

    Methodology and structure

    The Master program aims to develop the kind of technological and design know-how to provide professionals with the skills to handle both design processes and craft manufacture, starting with the drafting of the concept right through to shipyard construction.

    The student is introduced to all aspects of yacht production and can benefit from the experience and competence of the most renowned international design specialists.

    The Master in Yacht Design aims to develop the kind of technological and design knowledge necessary to the professionals to handle both design and manufacturing processes, starting with the drafting of the concept right through to the yacht construction. The student is introduced to all aspects of yacht production and can benefit from the experience and competence of the most renowned international design specialists.

    The Master the student will attend a workshop involving a few days sailing in the waters of Mediterranean, which has primarily been conceived as a way get a better understanding of how a yacht and its on-board equipment works.

    CONTENTS:
    • NAVAL HISTORY AND ARCHITECTURE
    • CONSTRUCTION
    • YACHT FIT-OUT AND DESIGN
    • SAILING WORKSHOP
    • STRUCTURE , MASTS AND SAILS

    Start date : April

    Duration : 2 years

    Language : English

    The >Master in Transportation Design offered by the Istituto Europeo di Design sets itself up as an incubator for tomorrow's professionals and, thanks to an ongoing relationship with Companies closely involved in this sector, it intends to contribute to the creation of very sought after and highly specialised professionals.

    Over the course of two years on a full-time basis, the Master expects to hone and develop the student's competence in terms of his/hes critical approach, analytical and methodological skills providing them with the tools they need to start creating their own innovative concepts; in other words the aim is to train these professionals who will have the sensibility, courage and competence to imagine and design the vehicles of tomorrow.

    Target

    Admission to the Master Course is restricted to graduates form IED or from private schools of similar area and degree holders in fields of the Design area. One may also request to be admitted directly to the 2nd year of the Master course if one is already provided with a diploma or a three year or five year degree in Transportation Design from a public or private institution that is equivalent to University level.

    Methodology and structure

    The programme foresee a first year designed to provide students with the theoretical design tools required for the production of 1:4 scale models that will represent the final project of the first part of the Master Course. During the 2nd year the students will be expected to perform as if they were in a real working environment, simulating the team work found in a professional design studio equipped with all the most innovative IT tools. At this final stage the Master course will actually operate as an experimental workshop.

    For every 2nd course year a Style Centre will commission the Istituto Europeo di Design of Turin to come up with a project to develop a concept car.

    The students will have to face up to the challenge and collaborate in carrying out this project, like a real team, handling all the various stages of project development and all the problems that a style centre has to deal with, right up to the production of a 1:1 scale model.

    With 83 Geneva Motor Show (March 7 to 17, 2013) IED presents Gloria, the new sedan for Alfa Romeo made by the students of the Master in Transportation Design. To watch the project, please, click here
    1st Year

    2nd Year

    Start date : April

    Duration : 9 months - Full Time

    Language : English

    The contemporary city presents new challenges. Nowadays, the building and urban regeneration fields have to reckon with efficiency, innovation and competitiveness and to observe the effects in terms of sustainability, liveability and inclusion. “Smart cities” and intelligent buildings consider technology and innovation in the light of a new creativity that becomes the main design tool.

    The smart approach to the built environment involves different areas: from transportations to distribution networks, from industry to telecommunication, from food production to energy policies, from participatory governance processes to strategic planning. The new challenge for professionals interested in “smart” pathways and solutions is to get information from the vernacular architecture and the low-cost technology.

    The aim of Master in Sustainable Architecture - Smart Builiding and Urban Innovation course is to train designers capable of understanding and managing the dynamics behind environmental strategies and transforming the need to address the problem of energy consumption in buildings as a creative opportunity. A professional who can combine architectural design competence with the technical

    knowledge required to come up with a sustainable project.

    Target

    The master is intended for graduates in Architecture (MArch or equivalent), Civil Engineering or in related fields who wish to explore the built environment to turn economic and environmental constraints into creative design opportunities, as well as suggest techno-functional strategies considering social and energy issues.

    Methodology and structure

    The Master in Sustainable Architecture - Smart Builiding and Urban Innovation combines a technical-scientific feature with a theoretical, critical and cultural vision.

    The course includes lectures and discussions aiming at introducing spokesmen, remarkable cases, subjects, theories and concepts rapresentatives of a culture of the sustainability and of the innovation of the built environment. The course will deal with environmental, climatic, energy and technological issues, design approaches, architectural techniques, and innovative and traditional materials

    The first part of the course includes serveral of modules aimed at teaching the main digital tools required to analyse, evaluate and simulate the designed area and its interactions with the environmental parametrers (light, energy, wind, water).

    Ecotect, REVIT, V-Ray, Design Builder, Daysim, 3D fabrication, Parametric Design, Building Envelope, HVAC system. Besides theoretical classes, the course offers a hands-on practical training enabling students to implement the techniques and knowledge acquired within sustainable design. Two main focus are deepened

    Smart Building
    • Home automation and responsive buildings
    • Low tech innovation
    • Smart structures, materials, technologies
    • Sailing Workshop
    • Smart grids and green energy

    Urban Innovation
    • Smart community
    • Smart mobility
    • City innovation

    IED VENICE

    MASTER COURSES IN VENICE CAMPUS

    Start date : March

    Duration : 500 hours

    Language : English

    The program of the Master in Business Administration in Arts and Cultural Events is divided into three modules. The first one provides basic knowledge in the matter of art history and economics necessary to those ones operating in the world of the arts. The second part is dedicated to the understanding of the current context: new markets and international dynamics; art quotations and emerging artists; fair trends; the world and the psychology of auctions; museum politics; restrictions related to art circulation and trading. Finally, the latter part of the program provides the opportunity to observe first-handily the dynamics governing the world of the arts and interacting with its operators. Such module aims at delving into the strategies of cultural marketing, the evolution and functioning of the fair system, and the managing of galleries and auction houses. It also provides competences for a correct usage of important tools for trading, such a show to stay informed, how to read specialized press, price indexes, and new technology applied to this sector.
    Specific objectives :
    • Know the taxonomy of art markets and the role of the different professionals operating in them
    • Understand the evolution and trends of contemporary artistic production at a national and international level
    • Understand clearly the relevant macro-environment in terms of boundaries and socio-economic rules
    • Define potential future scenarios in respects to commercial exchanges of art and new developing markets
    • Understand how to structure new models of business related to art, its promotion, communication, and retailing

    The out-coming profiles vary significantly from art dealer to art advisor; from an operator within an auction house to an expert in art communication, and so much more.

    Syllabus :
    • 1ST MODULE

      Basic knowledge: history and critics of contemporary art; sociology of consumption of artistic goods; elements of art economics

    • 2ND MODULE

      Knowledge of the macro environment: the system of contemporary art: trends, markets, and operators; elements of comparative law on commerce; preservation and exportation of artistic goods; arts as an investment; the marketing of culture; fundraising—strategies and tools.

    • 3RD MODULE

      Labs, case studies and study visits: the marketing of culture (lab); reading index prices (lab); new professions for the market of arts (lab); intercultural communication (lab); organizing an exhibit (lab); how an art auction works (lab + study visit); managing a gallery (lab + study visit); the fair system (lab + study visit); publishing in this sector (case study); arts and web 2.0 (case study).

    Increasingly, the art system—specifically contemporary art—requires its operators (gallery owners, mediators, art advisors, curators, etc.) multidisciplinary competences in the matter of art history and also economic-entrepreneurial ones.

    The main objective of the >Master in Business Administration in Arts and Cultural Events is, thus, to provide advanced knowledge and entrepreneurial skills necessary to deeply understand and successfully operate in the multifarious world of the arts

    The >Master in Business Administration in Arts and Cultural Events program is designed for post-graduate student who wish to specialize professionally in the world of art market and cultural entrepreneurship. It is also intended for professionals and consultants already working in such sector. People currently working in field areas different from the above mentioned ones could also benefit from such program in so much as it could provide them with an opportunity to investigate their knowledge of such topics to take on different professional ventures and new entrepreneurial activities.