Bachelor Programmes

Academic Degree Bachelor of Arts
Duration of Study 7 Terms, 1 Term abroad included
Starting Winter Term
Location Campus Munich | Campus Stuttgart | Campus Cologne | Campus Hamburg | Campus Berlin | Campus Milan
Language English
Requirements for Admission Recognized school leaving certificate, recognized certificate of English proficiency (TOEFL, at least 81 out of 120 points or IELTS, at least 6.0 out of 9), equivalent qualifications may also be accepted, as applicable, MHMK application form, MHMK approved aptitude test, letter of motivation, personal interview

FACTS:

How can a public relations campaign be implemented internationally? What must be considered when one wants to sell a quiz show worldwide? The English-language bachelor's programme Media and Communication Management prepares comprehensively for the demands of international media professionals. Media companies and agencies working internationally, utilizing global media formats. In addition to general management skills, therefore, concrete fields of application are taught from an international perspective. The focus is on Brand Management and Advertising, Corporate Communications and Public Relations, Digital Media Management and TV Management and Broadcasting. With this training, graduates are qualified for positions in international media companies – in Germany and abroad.


MEDIA AND COMMUNICATION MANAGEMENT B.A

How can a public relations campaign be implemented internationally? What must be considered when one wants to sell a quiz show worldwide? The English-language bachelor's programme Media and Communication Management prepares comprehensively for the demands of international media professionals. Media companies and agencies working internationally, utilizing global media formats. In addition to general management skills, therefore, concrete fields of application are taught from an international perspective. The focus is on Brand Management and Advertising, Corporate Communications and Public Relations, Digital Media Management and TV Management and Broadcasting. With this training, graduates are qualified for positions in international media companies – in Germany and abroad.


PARTNERS:

Christiane Schulz Managing Partner and member of the Executive Board, KetchumPleon GmbH “We’ve already had several interns from MHMK and have always been very happy with them. The students have demonstrated a sound knowledge of fundamentals, have been highly motivated, and easy to integrate into day-to-day work. We look forward to further applications from MHMK students.”


BMW, MERCEDEZ-BENZ, ADIDAS,WWF, REDBULL, GREENPEACE, SIEMENS, FABRICA, T MOBILE and others

Academic Degree Bachelor of Arts
Duration of Study 7 Terms, 1 Term abroad included
Starting Winter Term
Location Munich, Berlin, Milan
Language English
Requirements for Admission Recognized school leaving certificate, aptitude test, personal interview. Work samples of your own choice: website, 2D or 3D applications, photo series, drawing, collages, digital designs or comparable alternative.
DESIGN CREATES IDENTITY

In the digital media world, design involves a broad and exciting array of tasks. The demands faced by designers are complex and at the same time fascinating, since the variety of media and the high volume of information require not only a steady stream of new ideas and creativity, but also clear conceptual thinking and process-led working methods. Using cross-media media channels, multi-layered content must be transformed into visual images and stories, in a way that appeals to the emotions of users and recipients and conveys the message clearly. Curiosity, openness and fresh ideas are the hallmarks of a good media designer, as well as artistic creativity and visual imagination. And the willingness to think through all facets of the set task, and to develop conceptual solutions, before beginning the design. Lateral thinking is required, especially in cross-media projects.


THE SHAPE OF SUCCESS

The interdisciplinary programme of the Media and Communication Design course gives you the tools to master the whole spectrum of visual communication as an all-rounder with specific subject knowledge.


Our practical orientation in media design offers you the chance to focus during your studies on whatever interests you the most personally. During your studies, theoretical/methodological knowledge is combined with in-depth technical production know-how and practical applications, using real tasks in graphic design. In principle this means that the whole media economy is open to you at the end of your studies. The university is not just one of many possible places to learn. Practical exercises, an intensive exchange of ideas with real industry professionals, and authentic teaching projects are as important to us as the teaching of theoretical principles. This is what students really appreciate about MHMK


LEARNING BY DOING

Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in co-operation with external businesses and partner companies.


Internship: Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.


Study abroad: The programme also includes one semester abroad at one of our international partner universities of your choice (MHMK’s 6+1 programme).


Academic Degree Bachelor of Arts
Duration of Study 7 Terms, 1 Term abroad included
Starting Winter Term
Location Campus Munich, Campus Berlin
Language English | German
The German programme offers three different branches of study: Animation, Game Design and Media Design.
Requirements for Admission Recognized school leaving certificate, recognized certificate of English proficiency (TOEFL, at least 81 out of 120 points or IELTS, at least 6.5 out of 9), equivalent qualifications may also be accepted, as applicable, MHMK application form, MHMK approved aptitude test, letter of motivation, personal interview
Work samples of your own choice Website, 2D or 3D applications, photo series, drawing, collages, digital designs or comparable alternative.
FACTS:

This interdisciplinary programme gives you the tools to master the whole spectrum of visual communication as an all-rounder with specific subject knowledge. The duration of the study programme is 7 semesters, including one semester abroad and one in a company of your choice. As a student you will participate in several design competitions and work on projects for companies


Media and Communication Design B.A

Does good design function the same in every country? What should be considered when designing international advertising campaigns? Do aesthetic qualities change at the borders? In the English-language Bachelor programme in Media and Communication Design, students learn to deal with these issues. Designers are increasingly challenged to think and work with an international mindset. Against the backdrop of global design challenges, you will learn the entire spectrum of visual communication and test yourself in the areas of image editing, typography, layout, or screen and interface design. Your own personal interests can shape your project work accordingly. Through the English-language teaching and the international orientation of the curriculum, you will meet the qualifications for a professional position in the international field of design. You will be needed everywhere where an international design perspective is required - both in Germany and abroad.


PARTNERS:

Christiane SchulzManaging Partner and member of the Executive Board, KetchumPleon GmbH


“We’ve already had several interns from MHMK and have always been very happy with them. The students have demonstrated a sound knowledge of fundamentals, have been highly motivated, and easy to integrate into day-to-day work. We look forward to further applications from MHMK students.”


BMW, MERCEDEZ-BENZ, ADIDAS,WWF, REDBULL, GREENPEACE, SIEMENS, FABRICA, T MOBILE and others


Academic Degree Bachelor of Arts
Duration of Study 7 Semester, 1 Semester Abroad (6+1)
Starting Winter Term
Location Munich, Berlin, Milan
Requirements for Admission Recognized school leaving certificate, aptitude test, personal interview.
BUSINESS WITHOUT BORDERS:

Globalization and the speed of information in the 21st century has increasingly challenged established companies in regards to their processes and the way they have been operating. From the manufacturers, retailers, service providers to the consumers – old structures have more than once been turned upside down. The big economic crisis of 2008 has shown how quickly entire countries can slip into a recession. Modern and cross skilled management skills (T shaped qualifications) have become vital in today’s internationalized economy where media and the speed of communication have become as important as the fundamentals of good business administration.


The International Management Degree Programme is one of 4 streams of specialization as part of the Management Bachelor Program and is aimed at students who would like to study management with a strong international and media focus at Germany’s largest private University for Media and Communication.


GLOBAL SUCCESS:

Students of the International management program will be prepared for a career in business administration, human resource management, distribution and marketing, public relations, corporate finance as well as controlling or as a corporate strategist. A set of electives will allow you to deepen your expertize in the areas of Commerce, Service Management or International innovation management.


LEARNING BY DOING:

Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in co-operation with external businesses and partner companies.


Internship: Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.


Study abroad: The programme also includes one semester abroad at one of our international partner universities of your choice (MHMK’s 6+1 programme).


Academic Degree Bachelor of Arts
Duration of Study 7 Semester, 1 Semester Abroad (6+1)
Starting Winter Term
Location Milan
Requirements for Admission Recognized school leaving certificate, aptitude test, personal interview.
Beyond Shopping - Commerce in the Digital World

The world of commerce is rapidly changing. New formats integrate online and offline shopping experiences and modern brands need to constantly invent new selling methods from integrated marketing campaigns to online solutions all the way to the look and feel of the actual retail shop. Combining traditional shopping experiences with entertainment and multimedia has become the key for survival. The Retail Management Degree Programme is one of 4 streams of specialization as part of the Management Bachelor Program and has been developed to prepare students for a career in the digital retail services industry. The course covers subjects ranging from service and innovation management to digital content production.


The Retail Management Degree Programme combines in-depth business fundamentals with the core of modern communication in the digital world. Through the lens of the customer as well as through the lens of the retail company, you will learn which factors in modern customer experience management affect the performance of product sales and brand effectiveness. At the end of the course you will be able to analyse the requirements of potential clients and to develop respective digital retail strategies and solutions.


SEND YOUR CUSTOMERS ON A JOURNEY

As an integral part of the course, you will study the foundations of successful wholesale and retail design and management. Different approaches to advertising, positioning and profiling strategies will be assessed and critically analysed. Other important theoretical aspects such as the psychology of emotionally effective design as well as the foundations of custo-mer/retail experience management and customer touch point management are covered in the program.


LEARNING BY DOING:

Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in co-operation with external businesses and partner companies.


Internship: Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.



Study abroad: The programme also includes one semester abroad at one of our international partner universities of your choice (MHMK’s 6+1 programme).


Academic Degree Bachelor of Arts
Duration of Study 7 Semester, 1 Semester Abroad (6+1)
Starting Winter Term
Location Munich, Berlin, Milan
Requirements for Admission Recognized school leaving certificate, aptitude test, personal interview.
MARKETS, BRANDS, PEOPLE

Given the increasing competition in almost all markets, it has become more and more important for business enterprises to know the needs of the consumer, to predict target markets and growth areas as well as to developing the right marketing mix for products. The Marketing Management Degree Programme is one of 4 streams of specialization as part of the Management Bachelor Program. As a Marketing professional your aim is to predict and recognize market transformations, trends and consu¬mer behaviours as well as to create competitive advantages for your company and product. This includes the actual product design, services and pricing, communication channels as well as distribution channels. You will also design branding, advertising and communication strategies to ensure a long term customer loyalty. You define the sales targets, develop marketing and sales strategies or manage actual marketing events.


THE STRATEGY TO SUCCESS

In the framework of this study program in Marketing Manage¬ment, you will get a detailed insight in the fundamentals of strategic and operational brand management, market research and media planning. If you have decided to study economics but still see yourself more as a creative and conceptually strong individual, then the Degree Program in Marketing Management is the right choice for you.


LEARNING BY DOING

Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in co-operation with external businesses and partner companies.


Internship: Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.


Study abroad: The programme also includes one semester abroad at one of our international partner universities of your choice (MHMK’s 6+1 programme).


Academic Degree Bachelor of Arts
Duration of Study 7 Semester, 1 Semester Abroad (6+1)
Starting Winter Term
Location Milan
Requirements for Admission Recognized school leaving certificate, aptitude test, personal interview.
Entrepeneurial management for creative thinking

The Design Management Degree Program combines the concepts of design and management in a holistic way. Here design is not to be understood as artistic work, but rather as a fundamental way of design thinking and innovation in a managerial and leadership context. Design plays an increasingly important role in modern organizations and businesses and is no longer confined to pure product or creative design. Big international corporations and SME’s are more and more required to incorporate design and innovation into their corporate DNA and to make it a vital part of their day to day operation and processes.


CREATIVITY AND STRUCTURE

As a student you will study all aspects of design and management in order to be able to develop processes and strategies to seed innovation and creativity in companies and products. From the initial brainstorming process to the product strategy to the market launch, students will study all facets of professional business management as well as visual communication design to be able to successfully work in the industry. Design Managers are not necessarily creative designers themselves, but have a strong affinity with creative thinking and creative work.


LEARNING BY DOING

Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in co-operation with external businesses and partner companies.


Internship: Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.


Study abroad: The programme also includes one semester abroad at one of our international partner universities of your choice (MHMK’s 6+1 programme).


Master Programmes


FACTS

Academic Degree Master of Arts
Duration of Study 3 Semesters for applicants with 210 ECTS
3 Semesters plus 1 Pre Semester Course for applicants with 180 ECTS
Starting Winter Term
Location Campus Munich | Campus Berlin | Campus Milan
Language English
Requirements for Admission University/B.A. degree with at least 180 ECTS and an average grade of at least 2.5, TOEFL test (at least 81 out of 120 points) or IELTS (at least 6.0 out of 9); equivalent qualifications may also be accepted, as applicable, curriculum vitae – signed personally, letter of recommendation (by your lecturer or employer), personal motivation statement, personal interview with a selection panel/skype interview for international students
MEDIA AND COMMUNICATION MANAGEMENT M.A

In the media sector there is a great demand for managers with strategic skills. This is because the successful management of a media business and the development of media products takes an extremely broad knowledge of social trends and developments combined with business management expertise. Decision-makers with sound judgement are in demand. The Master's degree in Media and Communication Management is aimed at outstanding graduates from the fields of business administration, communication science or related areas and young professionals from agencies, communications departments, marketing and media companies, who wish to hold technical and management positions. The course, which takes a firm cross-media approach, develops entrepreneurial thinking and working. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. Students are enabled to see media development in the overall context of social change. Graduates are able not only to understand the media but to shape and direct it.


Students chosing the Media and Communication Management stream can further specialize in the following areas:


  • Brand Management
  • Corporate Communication
  • Culture and Creative Industries
  • Corporate Publishing
  • Digital Entrepreneurship
SEMESTER OVERVIEW

As a student you will study all aspects of design and management in order to be able to develop processes and strategies to seed innovation and creativity in companies and products. From the initial brainstorming process to the product strategy to the market launch, students will study all facets of professional business management as well as visual communication design to be able to successfully work in the industry. Design Managers are not necessarily creative designers themselves, but have a strong affinity with creative thinking and creative work.


MODULES IN TERM 1
Management Management Theory & Corporate Governance, Ethics, Responsibility
Economics and Law Media Economics & Media Law
Strategic Management Strategic Models, Competition & Strategic Processes in Practice
Communication Science Theories of Communication & Communication Psychology
Interdisciplinary Project Project work based on practice and theory

MODULES IN TERM 2
Empirical Social Research Statistics & Media Research
Operational Management Business Models & Controlling, Costs, Finances
Marketing and Brands Marketing Concept & Brands and Brand Management
Mass Communication Media Studies, Public Opinion & PR and Market Communication
Focus Project Project work based on practice and theory

MODULES IN TERM 3
Human Resource Management Human Resource Management, Leadership & Self-Management
Internationalisation International Media Markets & Intercultural Communication Competence
Master’s thesis Scientific paper

PARTNERS

Christiane Schulz, Managing Partner and member of the Executive Board, KetchumPleon GmbH


“We’ve already had several interns from MHMK and have always been very happy with them. The students have demonstrated a sound knowledge of fundamentals, have been highly motivated, and easy to integrate into day-to-day work. We look forward to further applications from MHMK students.”


FACTS

Academic Degree Master of Arts
Duration of Study 3 Semesters for applicants with 210 ECTS
3 Semesters plus 1 Pre Semester Course for applicants with 180 ECTS
Starting Winter Term
Location Campus Munich | Campus Berlin | Campus Milan
Language English
Requirements for Admission University/B.A. degree with at least 180 ECTS and an average grade of at least 2.5, TOEFL test (at least 81 out of 120 points) or IELTS (at least 6.0 out of 9); equivalent qualifications may also be accepted, as applicable, curriculum vitae – signed personally, letter of recommendation (by your lecturer or employer), personal motivation statement, personal interview with a selection panel/skype interview for international students
MEDIA AND DESIGN M.A

Creating Innovation: In creative professions, the demand for management knowledge and management qualifications has risen sharply in recent years. The Master’s course in Media and Design is aimed primarily at designers who wish to apply a comprehensive understanding of design to tasks and processes. However, it is different points of view which broaden one’s perspective, creating the fertile soil for true innovation. Therefore applicants from a completely different background are welcome, be they engineers, natural scientists or creative people. During their studies the Master’s degree students learn to think about and analyse management and design together, they analyse, design and implement, in short, they foster innovations through “Design Thinking”. Design Thinking describes a method to create innovative solutions and solve complex problems. Basically, it is a systematic creative process. Key ingredients are optimism and empathy, experimentation and holistic thinking. Within the interdisciplinary team, Master’s degree students develop solutions to design problems, be they in relation to strategy design, service design or human-centred design.


Students chosing the Media Design stream can further specialize in the following areas:


  • Design Management
  • Media Design
  • Service Design
  • Strategic Design
  • Creative Direction
  • International Design
  • Postproduction
  • Animation
SEMESTER OVERVIEW

MODULES IN TERM 1
Management Management Theory & Corporate Governance, Ethics, Responsibility
Economics and Law Media Economics & Media Law
Strategic Management Strategic Models, Competition & Strategic Processes in Practice
Communication Science Theories of Communication & Communication Psychology
Design 1 Design Research Methods & Examples of Interdisciplinary Practice
Interdisciplinary Project Project work based on practice and theory

MODULES IN TERM 2
Empirical Social Research Statistics & Media Research
Operational Management Practical and Theoretical Fundamentals of Project Management & Project Controlling
Design Practice 2 Design Methods, Design Models & Theory
Design 2 Design of Linear Models & Interactive Design
Focus Project Project work based on practice and theory

MODULES IN TERM 3
Human Resource Management Human Resource Management, Leadership & Self-Management
Design 3 User Experience Design & Design Systems
Master’s thesis Scientific paper

PARTNERS

Christiane Schulz, Managing Partner and member of the Executive Board, KetchumPleon GmbH


“We’ve already had several interns from MHMK and have always been very happy with them. The students have demonstrated a sound knowledge of fundamentals, have been highly motivated, and easy to integrate into day-to-day work. We look forward to further applications from MHMK students.”


FACTS

Academic Degree Master of Arts
Duration of Study 3 Semesters for applicants with 210 ECTS
3 Semesters plus 1 Pre Semester Course for applicants with 180 ECTS
Starting Winter Term
Location Campus Berlin
Language English
Requirements for Admission University/B.A. degree with at least 180 ECTS and an average grade of at least 2.5, TOEFL test (at least 81 out of 120 points) or IELTS (at least 6.0 out of 9); equivalent qualifications may also be accepted, as applicable, curriculum vitae – signed personally, letter of recommendation (by your lecturer or employer), personal motivation statement, personal interview with a selection panel/skype interview for international students
JOURNALISM M.A

Whether as an Editorial Director or a freelance journalist: good writing skills in the digital age is no longer enough to succeed. In the Master programme in Journalism, students are trained not only in journalism, but also develop management and leadership skills. You will also acquire basic knowledge of media economics, learn to screen business models, and develop an entrepreneurial flair.


It also includes a comprehensive journalism education. Based on the findings of empirical social research, communication studies and journalism research, concrete journalistic fields are taught with a practical application. You will put to the test different types of journalism styles through a variety of different media forms and experience how one proceeds through proper research.


Given the increasing merging of editorial topics, journalists are often required to flexibly switch between different subjects and departments. Journalistic content must be technically prepared for each of the various channels such as online, audio or video. At the MHMK, you will work in various disciplines along a comprehensive course of studies and benefit particularly in the field of media projects from the variety of topics at Germany's largest private media college.


Between the second and third semester you will have the opportunity to deepen your skills in an optional practice year, utilizing practical experiences gained from a study in editorial life. When searching for a suitable subject for your studies, you can benefit from the MHMK-practice network. The nationwide network of internship programmes in journalism currently include the television channel Sky, RTL, the Kölner Stadt Anzeiger and the Cologne Express represented. We are constantly adding new partner schools, both within Germany as well as in other countries allowing you to also complete your practical year abroad.


Students choosing the Journalism stream can further specialise in the following areas:


  • International Journalism
  • Interactive Journalism
  • Investigative Journalism
  • Innovation and Entrepreneurship
SEMESTER OVERVIEW

MODULES IN TERM 1
Management Management Theory & Corporate Governance, Ethics, Responsibility
Economics and Law Media Economics & Media Law
Communication Science Theories of Communication & Communication Psychology
Journalism Skills The broad range of skills required to work as a professional Journalist
Interdisciplinary Project Project work based on practice and theory

MODULES IN TERM 2
Empirical Social Research Statistics & Media Research
Principles of Journalism The foundation of Journalistic work
Mass Communication Media Studies, Public Opinion & PR and Market Communication
History and Theory of Journalism Historic view of the evolvement of Journalism during the last centuries
Focus Project Project work based on practice and theory

MODULES IN TERM 3
Human Resource Management Human Resource Management, Leadership & Self-Management
Crossmedia publishing Practical digital and analogue publishing skills for online and offline
Master’s thesis Scientific paper

PARTNERS

Christiane Schulz, Managing Partner and member of the Executive Board, KetchumPleon GmbH


“We’ve already had several interns from MHMK and have always been very happy with them. The students have demonstrated a sound knowledge of fundamentals, have been highly motivated, and easy to integrate into day-to-day work. We look forward to further applications from MHMK students.”