Bachelor Degree Courses

The aim of the course is to train professionals able to understand, interpret and analyze the fashion market in order to define, perceive and communicate the style or identity of a company or brand. Starting with a basic knowledge on the sector and fashion product acquired during the first year, the student will cover topics to develop the business, the organization, the communication and the economy of a fashion company.

The knowledge and skills acquired, will be integrated by the use of the most innovative technologies useful to manage and optimize the product and business management.

GENERAL INFORMATION
Course Duration 3 years
Start date October
Entry Requirements
  • Copy of High school diploma or equivalent
  • Résumé
  • Statement of purpose
  • Portfolio of projects
  • Copy of passport
Acknowledgment

to obtain the E.A.B.H.E.S. – SMR European Bachelor students must have 180 ECTS credits required in the syllabus and they must have presented their final dissertation, they must have scored 650 points in the English language TOEIC test or as an alternative to the TOEIC exam, a CELI 3 or CILS2 (level B2) for the Italian language

Language The courses in Italy will be held in English, in Italian with simultaneous translation
Campus Opportunity to enjoy the city by staying at our facilities with the assistance of a tutor who speaks the native language
Job opportunities

After having obtained the title, students will work in the fashion industry in various positions related to the conception, the design and the realization of a fashion collection, both in company or service, and freelancer.

The knowledge acquired make the figure also flexible to work in different areas from the fashion context, able to adapt to different needs depending on the working environment and with a view to a lifelong learning.

In particular, the course is suitable for those whose goal is working as a stylist, designer, sample assigned, trend researcher, fashion consultant.

STUDIES PLAN
Subjects 1st year ECTS
  • History of costume
  • Pattern Making CAD I
  • Fashion CAD I
  • Prototypes production
  • Fashion Marketing
  • Drawing & fashion illustration
  • Pattern Making I
  • Fashion concept development I
  • Workshops
  • History of modern art
  • English/Italian language
  • 4.5
  • 10.5
  • 10.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 3
  • 4.5
  • 4.5
TOTAL 60


Subjects 2nd year ECTS
  • History of fashion
  • Fashion psychology
  • Semiotic
  • Collection development I
  • Control and coordination strategies
  • Fashion CAD
  • Lab II
  • Fashion industry strategies
  • Compulsory Workshop
  • Business management I
  • Team working and team building
  • Fashion concept development II
  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 7.5
  • 4.5
  • 9
  • 4.5
  • 4.5
  • 3
  • 4.5
  • 4.5
  • 4.5
TOTAL 60


Subjects 3 rd year ECTS
  • History of fashion
  • Fashion psychology
  • Semiotic
  • Collection development I
  • Control and coordination strategies
  • Fashion CAD
  • Lab II
  • Fashion industry strategies
  • Compulsory Workshop
  • Business management I
  • Team working and team building
  • Fashion concept development II
  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 7.5
  • 4.5
  • 9
  • 4.5
  • 4.5
  • 3
  • 4.5
  • 4.5
  • 4.5
TOTAL 60

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FIRST YEAR

HISTORY OF COSTUME

A study of costume will be carried out during this course to analyse clothes, accessories, hair styles etc. as a form of individual and general language within society in the different ages. This study also includes the historic evolution in costume construction (drapery, cutting techniques and use of materials). The studied ages range from Ancient Egypt until the 19th century. Students will have to prove their knowledge and identify the features of costumes in the different historical periods.

PATTERN MAKING CAD I

This course is intended to give students the basic knowledge and competence to effectively use the CAD programmes for pattern making adopted by the clothing industry. During this course, students will train on doing with model-making CAD software: fashion plates that represent the human body in the flat dimension and the details such as pockets, collars and buttons. Students must be able to use the CAD programmes for pattern making.

FASHION CAD I

This course provides basic skills of design, representation and digital graphical processing with the use of software applications. During the course, different software applications will be used, from those specifically intended for the clothing industry to general-purpose software such as programmes for one-dimension drawing, technical specifications, for the creation of fabrics and printed fabrics. The Corel package will be used for layout and graphical purposes. At the end of this course, students must have acquired the right method and independence in the digital graphical representation of fashion plates, and they must be able to draw, colour and edit colour plates and technical sheets with the computer systems used during the course.

PROTOTYPES PRODUCTION I

During the first year of this course, the basic skills are provided so that students can learn about seams and stitching. A collection of samples will be used during the course in order to identify the different types of finishing stitches, seams, pockets, collars, waistbands, etc. To complete the training path of the first year, base prototypes will be realized. Students will have to show that they know all seaming techniques and that they are able to use different finishing styles.

FASHION MARKETING

Students will be trained in the communication of brands and fashion products, and they will also learn about the integrated “Filiera” system of the textile and clothing industry. The study will include the analysis of trends, yarns, textile products, styles, products, distribution and communication. Communication is indeed the basis of marketing. Students will be presented with the many aspects of the fashion universe, so that this subject can be considered as an unlimited scope for work. The goal of this course is also to understand the different aspects of communication of events in newspapers, TV and through multimedia means of communication.

DRAWING AND FASHION ILLUSTRATION

This course is a preparation course to drawing and colouring techniques. The goal is to teach students to draw a fashion plate reproducing the human body and its details (neck, arms, legs, face, bust, feet, etc.) with the right proportions. This know-how will then be applied to computer-based systems and graphical software programmes.

PATTERN MAKING I

Students will be taught the fundaments of model-making to realize garment bases for women, men and children. Pupils must be able to analyze a fashion- plate, choose the most appropriate base for the realization of the garment represented, be able to realize, with the assistance of the text, the base in the required size chosen from a size table or for clothes made to measure.

FASHION CONCEPT DEVELOPMENT I

The goal of this course is to acquire a method for design analysis and research to be used subsequently for the creation and presentation of fashion collections. More specifically, the course is focussed on the methods and tools that are useful for the understanding, analysis and development of the Product/Contest relationship. This course is completed by a seminar on techniques aimed to the development of one’s own creativity. Students will be asked to prove their ability in analysing a product, its reference market and to develop new offers for clients or evolutions of the same product. Everything will be presented by means of a story-board and a mood-board.

WORKSHOPS

Realization of a project connected with an event of the fashion industry. Students will have to create and design an idea within the selected event, as well as carry out all the work to take part in the event. In addition to the final project, students must present the different process stages paying special attention to the trends and targets identified.

If the project is translated into the actual participation in the selected event, students will be granted 2 additional credits.

HISTORY OF MODERN ARTS

This course goes through the fundaments of western history of arts, offering examples through the illustration of the most significant works of art as an introduction to understanding the movements of modern age. The main movements that will be studied are: the movements connected with the picturesque and sublime - Neoclassicism - Romanticism - Realism - the Barbizon school - the Pre-Raphaelites -Manet and an introduction to Impressionism. Students will have to show their knowledge of the studied artistic movements, and they must master the ability to read through a work of art within its historical, social and cultural context.

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SECOND YEAR

HISTORY OF FASHION

During this course, an analysis of costume will be made, including clothes, accessories, hair styles, etc. as a form of individual and general language of communication in the 20th century society. This study also includes the historic evolution in costume construction (drapery, cutting techniques and use of materials). The studied ages range from Ancient Egypt until the 19th century. Pupils will have to prove their knowledge and ability in recognising the features of costumes in the different periods of the 20th century.

FASHION PSICHOLOGY

This course offers a set of lessons of fashion crossed with psychology, with a special attention for the method-related aspects of the interpretation of a phenomenon, from the essential meanings of the fashion vocabulary to creativity, between desire and design. Special focus is given to the motivational mechanisms that drive the choice of the different clothing styles and combine fashion and ways of being. Students will have to show their ability to know and interpret the essential meanings of the non-verbal communication that is expressed with clothing.

SEMIOTIC

The purpose of this course is to develop a competence in semiotics in order to: improve critical awareness as concerns the phenomena happening in the fields of fashion -explain (through analysis) and process (through a project) the sensorial effects of textual configurations like fabrics -clothes -fashion magazines -fashion shows -guarantee some understanding of the aesthetical relationship between fashion and the arts -define fashion processes in terms of sense management in time.

COLLECTION DEVELOPMENT I

The goal of this course is to supply students the tools needed to design a collection, from trend study, analysis and interpretation to product coding. Simulating work for a specific trend, students will analyze it along with its reference target, and then they will choose the trend theme that they deem more suitable to design a collection. Moreover, students will be supplied with the competence needed to monitor the conformity of the designed collection with the given requirements and its feasibility.

CONTROL AND COORDINATION STRATEGIES

The goal of this course is to give students the right tools to monitor and process data for a given product manufacturing process. Students will develop the competence needed to leverage the quality of a fashion product starting from its prototype, sample collection and then final production. Instructions will be provided on how to carry out tests in order to highlight any critical aspect of the production process in the fashion industry. Furthermore, students must be able to produce a quality report and suggest strategies for operational improvement, including training plans for staff, if necessary.

FASHION CAD

The purpose of the second year of this course is to go deeper into the knowledge of the dedicated software introduced in the first year and develop graphics skills by learning to use the applications included in the Adobe package. Students shall demonstrate their ability to work independently and professionally with the software programmes used during the course, and they also will have to prove their ability to graphically design a brand that can express the identity of a product/company.

LAB II

The second year of this course is devoted to the field application of the knowledge and competence acquired in the subjects of “Collection designing” and “Designing methods”. Students will practice on new ways of operating and new work techniques.

FASHION INDUSTRY STRATEGIES

After analyzing the specific features of the fashion industry, students will go deeper into the study of competitive strategies to achieve an effective introduction of products in the market. Theories will be explained and case studies of specific companies will be analysed in order to make learning easier and to apply the acquired knowledge to real situations.

COMPULSORY WORKSHOPS

The compulsory workshop of the second year is established on an annual basis by the school's board of teachers and can be focused on one of the following topics: Visual merchandising - Cool Hunter - Event management – The concept of luxury and its applications – Applied arts (lace, embroidery, patchwork, etc.) – Knitwear - Make up – Photography techniques – Portfolio – Environment-friendly design – Chromatology and the theory of colours – Fashion events or fashion parades. The active participation in fashion events or parades will grant students 2 additional credits.

BUSINESS MANAGEMENT I

This course analyses the juridical aspects of a company, but also issues like a company's evolution and structure, the different types of companies existing and factors connected with economics. Special attention will be paid to the features of the Italian and international fashion industry. Specific real cases will be studied in order to better understand the concepts introduced.

TEAM WORKING AND TEAM BUILDING

This course is aimed at giving students an overview of the structural factors of Team Building and the strategic factors of Team Working. These are elements affecting the planning of effective operations for the achievement of your goals.Today the optimization of innovation processes is essential, and team working in companies is an important to connect individuals to an organization and to allow mutual exchanges of skills. Developing your own ability to work in a team is becoming more and more important, although this implies some difficulties, such as contrasts arising among the people composing the work team.To work in a team, you must know and experience the importance of concepts such as targets, roles, outputs, planning, methods, improvement, trust and atmosphere in the team work, communication and interpersonal skills, leadership, individual development and group performance. This course is based on experience and students will actually analyze structures and strategies from a work team's perspective, so that they will identify structures and strategies that are helpful or harmful for the achievement of the team's goals.

FASHION CONCEPT DEVELOPMENT II

The second year of the course shall take the first year's concepts a step further, moving the focus on to the specific designing of events and promotional activities, with special reference to the planning of an event's different organisational stages. Students will analyse the aspects that make an event the most important outcome of a company’s integrated communication strategy. Another subject of analysis will be the methods to create a concept that complies with a given brand or reference target customers. Students will learn how to correctly develop and then implement this concept (location identification, budget plan, logistics, advertising campaign).

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THIRD YEAR

HISTORY OF PHOTOGRAPHY

This course analyses the history of fashion photography through its main representatives across the world from the 50ies to these days. Students will learn the history of photography, how it has changed in time and how it represents an expression of the evolution of taste.

COMMUNICATION AND PERSONAL DEVELOPMENT

This course is designed to give student the maps and tools to develop the trust, competence and resources that are necessary to be successful in one’s career in the fulfilment of one’s passions. It’s all about finding the ways to develop personal creativity and that “why not?” attitude that makes projects more interesting and effective. Students will prove their knowledge of the theoretical reference models and must present their own professional projects.

COLLECTION DEVELOPMENT III

During the second year of the course, the learning process will be more focused on planning the designing of a collection, and on systems used to monitor conformity to brand, reference market and given trends. Students are asked to produce a project plan for their collection and simulate its ongoing control, identifying critical aspects and the main factors to be wary of.

LAB III

During the third year, students will implement their own knowledge for the actual organisation of a fashion event. They will produce the most significant garments of a collection, paying special attention to innovation and wearability.

MATERIALS/TEXTILE SCIENCE

This course is intended to supply knowledge of the different types of fibres and to deepen the knowledge of single fibres, yarns and fabrics within each commodity category. Students must learn to recognise the different fabrics, know fibres and their construction.

MARKETING COMUNICATION

This course analyzes communication techniques and media of the contemporary society. The subjects of consumer psychology and advertising will be dealt with to learn and understand strategies for an effective advertising communication that is to be planned in all its stages, including the monitoring of results obtained against the previously set goals.

FASHION BRAND STRATEGIES

Students will learn how to increase the perception of value that consumers see in a product or in a brand’s line of products. Each student will implement the knowledge acquired to a specific project that will be completed by the analysis of the context where the designed product will be placed and the analysis of expected results based on the applied strategies.

WEB DESIGNING

With this course, students will acquire the necessary skills and tools to create a website, activate it and then monitor its accessibility and spreading across the Internet. To start with, students will be taught the Web’s language (HTML, CSS) and animation systems increasing websites’ interactivity (PHP, FLASH, XML, etc.). Then the entire structural organization of websites will be presented based on previously defined marketing targets and brand spreading targets.

BUSINESS MANAGEMENT II

The second year of this course is concentrated on business management: structural designing, building of business relationships, human resources and tools, operational structure, process evolution and monitoring. The typical Italian fashion company structure will then be studied along with the competitiveness problems of Made-in-Italy products in the global market.

TREND RESEARCH

The target of this course is to train a new sought-after professional called cool hunter, a person who studies different areas like fashion, advertising, music, design, cinema and marketing to decode their cultural features and aesthetic signals. The professional background of a cool hunter is made up of skills that were not included in the study plans of schools until recently. These were skills that you could learn only by working. This course is devoted to the analysis, processing and interpretation of fashion trends in order to come up with new concepts and products to be launched.

GRAPHICS FOR ADVERTISING

The target of this course is to introduce the features that make advertising for the clothing industry different from campaigns for other products. First of all, general notions will be given about perception and the psychology of advertising. The course will then focus on the aspects that make advertising for fashion so different. It is different because what you see is more important than what you read, images are of high-quality and are like icons, there is a sponsoring celebrity and there are aesthetic values to convey. Specific cases of mass diffusion of garments will be discussed during lectures to analyse the successful communication channels that were used in these cases.

FASHION CONCEPT DEVELOPMENT III

The third year of this course is aimed at designing graphical material for the advertising and communication of a collection, and it is strictly connected with the work done in labs. Special attention will be devoted to the schedule for the preparation of the material and to the different market segments, so that students can learn the most appropriate method for the fashion industry. During the course, teachers will suggest and organize visits to several fashion fairs like: Moda in, Première Vision, Pitti. Meetings with experts of the fashion field will also be held, so that students can learn about professions like Product Managers, Project Managers, Studio assistants.

FINAL PROJECT

Each student shall choose the subject on which his/her final dissertation will be focused. A supervisor will then tutor the student in the preparation of the final dissertation or final project, which will be accompanied by a written or digital document of at least 100 pages/slides to be shown to the examination committee on presenting the dissertation. If the final project includes the experience of having taken part in an event, 2 additional credits will be assigned to the graduating student.

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SMR ADVANTAGE

360° Specialization in fashion

SMR has many years of experience in the apparel and fashion, which makes it an institution exclusively specialized in fashion, able to provide skills and knowledge for all professional areas that include: pattern making, style, business, communications, graphic design , cool hunting, business management and product quality.

Teaching method for pattern making

The proper functioning of the departments related to the pattern making is essential to the success of companies operating in the field and, when the use of technology for the renewal of the fashion system has become essential, it has also become essential to set the rules applicable to pattern making. The "Rossella Method" was born with the aim of providing a scientific basis for the procedures related to pattern making for clothing and represents an added value for students, that can use specific and exclusive educational material, not commercially available because it is covered by copyright. The course material and the entire Rossella Method cover the whole area of industrial and tailoring pattern making for men, women and children in various sectors of the clothing product (underwear, knitwear, leather, fur, dresses, coats, classic, casual, accessories, etc.).

Strong link with the world of work

Having been born as a school and as a consultancy studio for the renewal of fashion companies, SMR is in step with the evolution of the apparel industry. The continuous updating is reflected in the curricula of the courses that allow to train figures in line with the demand that comes from the world of work. SMR has also a database with more than 3,000 companies in the country, with which it has relationships for both internships and implementation of educational projects during the courses.

Using the latest technologies

SMR Labs have the most innovative technologies used in the fashion industry, from painting and vector graphics programs, industrial CAD bi and tridimensional systems. Regarding this, we note that SMR is Lectra Partner Privilege, the largest software company in the world for the clothing industry. Lectra works with over 850 fashion schools in the world and has selected about 30 institutions of higher education, including SMR, with which create a special relationship with the opportunity to have exchanges, relations with companies, updates and international conferences as well as to have the most innovative programs and their updates.

Exclusive educational material

SMR students can use educational material edited by Rossella including publications, texts, handouts and series about: style, pattern making, history of fashion, the study of details, the product category, tailoring and technical sheets.

Strong attention to the individual

SMR has been working with a limited group of students to allow each member to improve his features according to his professional and work goals . The very strong attention to the individual also allows to monitor in a timely manner the learning level of each student, intervening when necessary with appropriate aids and targeted interviews. The positive outcome of this choice is reflected in turn on the reduction of the level of school drop-out: 80% of students enrolled in the first year successfully complete and on schedule their course of study.

Our teaching method provides a limited number of students for each course with groups of max 18 people in order to facilitate the relationship teacher / student in laboratory and practical subjects.

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The aim of the course is to train professional pattern makers able to interpret the stylist’s idea and make the product, both through the use of the most advanced technologies and traditional and experimental tailoring techniques, from a depth knowledge of the measures and characteristics of the human body of woman, man and child.

The knowledge of production management systems, the work organization, and the iter of the product development process will complete the figure.

GENERAL INFORMATION
Course Duration 3 years
Start date October
Entry Requirements
  • Copy of High school diploma or equivalent
  • Résumé
  • Statement of purpose
  • Portfolio of projects
  • Copy of passport
Acknowledgment

to obtain the E.A.B.H.E.S. – SMR European Bachelor students must have 180 ECTS credits required in the syllabus and they must have presented their final dissertation, they must have scored 650 points in the English language TOEIC test or as an alternative to the TOEIC exam, a CELI 3 or CILS2 (level B2) for the Italian language.

Language The courses in Italy will be held in English, in Italian with simultaneous translation
Campus Opportunity to enjoy the city by staying at our facilities with the assistance of a tutor who speaks the native language
Job opportunities

After having obtained the title, students will work in the fashion industry in various positions related to the wide field of pattern making, size development, placement, tailoring. These figures are essential in companies in the clothing industry and are often decisive to their success, but before now there wasn’t a course able to read the knowledge of this complex subject. In particular, the course is suitable for those whose goal is working as a pattern maker, CAD Pattern maker, product manager, prototypist, tailor, sample assigned. The knowledge acquired make the figure also flexible to work in different areas from the fashion context, able to adapt to different needs depending on the working environment and with a view to a lifelong learning.

STUDIES PLAN
Subjects 1st year ECTS
  • History of costume
  • Pattern Making CAD I
  • Fashion CAD I
  • Prototypes production
  • Fashion Marketing
  • Drawing & fashion illustration
  • Pattern Making I
  • Fashion concept development I
  • Workshops
  • History of modern art
  • English/Italian language
  • 4.5
  • 10.5
  • 10.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 3
  • 4.5
  • 4.5
TOTAL 60


Subjects 2nd year ECTS
  • History of fashion
  • CAD Pattern Making II
  • Fashion CAD II
  • Prototype production II
  • Pattern Making II
  • Fashion concept development II
  • Technical sheets
  • History of contemporary arts
  • Fashion psychology
  • Semiotic
  • Compulsory Workshop
  • 4.5
  • 9
  • 3
  • 4.5
  • 9
  • 4.5
  • 9
  • 4.5
  • 4.5
  • 4.5
  • 3
TOTAL 60


Subjects 3 rd year ECTS
  • Accessories design
  • CAD Pattern making III
  • Prototype production III
  • Pattern making III
  • Tailor-made pattern
  • Fashion concept development III
  • Materials/textile science
  • History of photography
  • Communication & personal development
  • Final project
  • 4.5
  • 10.5
  • 7.5
  • 6
  • 4.5
  • 4.5
  • 6
  • 4.5
  • 4.5
  • 7.5
TOTAL 60

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FIRST YEAR

HISTORY OF COSTUME

A study of costume will be carried out during this course to analyse clothes, accessories, hair styles etc. as a form of individual and general language within society in the different ages. This study also includes the historic evolution in costume construction (drapery, cutting techniques and use of materials). The studied ages range from Ancient Egypt until the 19th century. Students will have to prove their knowledge and identify the features of costumes in the different historical periods.

PATTERN MAKING CAD I

This course is intended to give students the basic knowledge and competence to effectively use the CAD programmes for pattern making adopted by the clothing industry. During this course, students will train on doing with model-making CAD software: fashion plates that represent the human body in the flat dimension and the details such as pockets, collars and buttons. Students must be able to use the CAD programmes for pattern making.

FASHION CAD I

This course provides basic skills of design, representation and digital graphical processing with the use of software applications. During the course, different software applications will be used, from those specifically intended for the clothing industry to general-purpose software such as programmes for one-dimension drawing, technical specifications, for the creation of fabrics and printed fabrics. The Corel package will be used for layout and graphical purposes. At the end of this course, students must have acquired the right method and independence in the digital graphical representation of fashion plates, and they must be able to draw, colour and edit colour plates and technical sheets with the computer systems used during the course.

PROTOTYPES PRODUCTION I

During the first year of this course, the basic skills are provided so that students can learn about seams and stitching. A collection of samples will be used during the course in order to identify the different types of finishing stitches, seams, pockets, collars, waistbands, etc. To complete the training path of the first year, base prototypes will be realized.Students will have to show that they know all seaming techniques and that they are able to use different finishing styles.

FASHION MARKETING

Students will be trained in the communication of brands and fashion products, and they will also learn about the integrated “Filiera” system of the textile and clothing industry. The study will include the analysis of trends, yarns, textile products, styles, products, distribution and communication. Communication is indeed the basis of marketing. Students will be presented with the many aspects of the fashion universe, so that this subject can be considered as an unlimited scope for work. The goal of this course is also to understand the different aspects of communication of events in newspapers, TV and through multimedia means of communication.

DRAWING AND FASHION ILLUSTRATION

This course is a preparation course to drawing and colouring techniques. The goal is to teach students to draw a fashion plate reproducing the human body and its details (neck, arms, legs, face, bust, feet, etc.) with the right proportions. This know-how will then be applied to computer-based systems and graphical software programmes.

PATTERN MAKING I

Students will be taught the fundaments of model-making to realize garment bases for women, men and children. Pupils must be able to analyze a fashion- plate, choose the most appropriate base for the realization of the garment represented, be able to realize, with the assistance of the text, the base in the required size chosen from a size table or for clothes made to measure.

FASHION CONCEPT DEVELOPMENT I

The goal of this course is to acquire a method for design analysis and research to be used subsequently for the creation and presentation of fashion collections. More specifically, the course is focussed on the methods and tools that are useful for the understanding, analysis and development of the Product/Contest relationship. This course is completed by a seminar on techniques aimed to the development of one’s own creativity. Students will be asked to prove their ability in analysing a product, its reference market and to develop new offers for clients or evolutions of the same product. Everything will be presented by means of a story-board and a mood-board.

WORKSHOPS

Realization of a project connected with an event of the fashion industry. Students will have to create and design an idea within the selected event, as well as carry out all the work to take part in the event. In addition to the final project, students must present the different process stages paying special attention to the trends and targets identified.

If the project is translated into the actual participation in the selected event, students will be granted 2 additional credits.

HISTORY OF MODERN ARTS

This course goes through the fundaments of western history of arts, offering examples through the illustration of the most significant works of art as an introduction to understanding the movements of modern age. The main movements that will be studied are: the movements connected with the picturesque and sublime - Neoclassicism - Romanticism - Realism - the Barbizon school - the Pre-Raphaelites -Manet and an introduction to Impressionism. Students will have to show their knowledge of the studied artistic movements, and they must master the ability to read through a work of art within its historical, social and cultural context.

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SECOND YEAR

HISTORY OF FASHION

During this course, an analysis of costume will be made, including clothes, accessories, hair styles, etc. as a form of individual and general language of communication in the 20th century society. This study also includes the historic evolution in costume construction (drapery, cutting techniques and use of materials). The studied ages range from Ancient Egypt until the 19th century. Pupils will have to prove their knowledge and ability in recognising the features of costumes in the different periods of the 20th century.

CAD PATTERN MAKING II

During the second year of this course, students will be supplied with the necessary skills and notions for the successful use of advanced industrial CAD systems for the creation of garments and coats, size development and pattern positioning on fabric. Starting from a fashion plate, students must be able to make a structural pattern using CAD systems and make a prototype with the required fabric. Moreover they must know how to eliminate faults from patterns, as well as develop sizes and position patterns on fabric.

FASHION CAD II

The purpose of the second year of course is to go deeper into the knowledge of the dedicated software introduced in the first year and to use this knowledge to practice on the preparation of technical sheets. Students must be able to optimize production processes implying exchanges of information by producing technical sheets with dedicated software. During this course, different types of company organisation will be simulated in order to customise sheets depending on the specific production demands.

PROTOTYPE PRODUCTION III

The goal of the second year of this course is to provide all necessary skills to make prototypes for the collection’s garments, identifying and correcting any faults from the prototype garment. Student must be able to assemble the prototype of a garment designed for their collections.

PATTERN MAKING II

During the second year of this course the main notions of pattern-making will be provided to make coats, knitwear and underwear items for women and men .

FASHION CONCEPT DEVELOPMENT II

This course is aimed at developing to a further step the skills acquired during the first year, moving the focus to the specific designing for the fashion industry. During this course a project will be developed in cooperation with clothing companies for the making of prototype garments. In order to teach students the full process from style (the creativity stage) to the finished garment, the courses that teach designing, model-making and prototypes lab will be strictly connected with and supported by activities of research, analysis and product presentation, during which the marketwise reliability of products offered will be tested. Students will learn how to take part in a briefing for a deep study on a topic suggested by the teacher or by the partner-company, and they must know how to analyse the social and cultural background where the topic is located. They must be able to create a personal sketch book featuring technical sheets on garments, they must know how to make a collection, choosing materials and accessories, analysing paper models, and also must be able to present results.

TECHINICAL SHEETS

The purpose of this course is to teach students how to prepare and correctly interpret technical sheets for a garment. All features necessary to make a technical sheet functional for production will be analyzed: one-dimension drawing, wearability, prototype sizes, basic stitching techniques, braiding and coulisse making, manufacturing techniques, labelling, gluing techniques, fabrics, accessories, finishes (cuffs, pockets, applications, pleats, etc.). Moreover, instructions will be given on how to catalogue and revise technical sheets.
The knowledge and competence acquired though lectures (integrated with the "Cad drawing" course done in the second year) will be implemented using the Kaledo programme in distance-learning practice sessions.

HISTORY OF CONTEMPORARY ARTS

The main concept of history of arts and of westerns architecture will be illustrated through the most significant works of art, as an introduction to the understanding of the movements of the modern and contemporary. This course is aimed at providing a theory basis allowing students to face the different issues of historic-artistic culture, and this is important for both the education and practice of those who will be professionally committed with the creative processing of images, space and objects.

FASHION PSYCHOLOGY

This course offers a set of lessons of fashion crossed with psychology, with a special attention for the method-related aspects of the interpretation of a phenomenon, from the essential meanings of the fashion vocabulary to creativity, between desire and design. Special focus is given to the motivational mechanisms that drive the choice of the different clothing styles and combine fashion and ways of being. Students will have to show their ability to know and interpret the essential meanings of the non-verbal communication that is expressed with clothing.

SEMIOTIC

The purpose of this course is to develop a competence in semiotics in order to:
improve critical awareness as concerns the phenomena happening in the fields of fashion -explain (through analysis) and process (through a project) the sensorial effects of textual configurations like fabrics -clothes -fashion magazines -fashion shows -guarantee some understanding of the aesthetical relationship between fashion and the arts -define fashion processes in terms of sense management in time.

COMPULSORY WORKSHOP

The compulsory workshop of the second year is established on an annual basis by the school's board of teachers and can be focused on one of the following topics:
Visual merchandising - Cool Hunter - Event management – The concept of luxury and its applications – Applied arts (lace, embroidery, patchwork, etc.) – Knitwear - Make up – Photography techniques – Portfolio – Environment-friendly design – Chromatology and the theory of colours – Fashion events or fashion parades.
The active participation in fashion events or parades will grant students 2 additional credits.

Top

THIRD YEAR

ACCESSORIES DESIGN

This course is aimed at giving students the necessary technical knowledge to design complete collections of accessories ready to be converted into products intended both as a complement to clothes and independent items. The designing of accessories is indeed something that goes with clothes' designing, but accessories can also be considered as free items, with their own function and rules of wearability.
Students must be able to design complete collections of accessories that can be manufactured to be a support to their clothes’ collections.

CAD PATTERN MAKING III

During the third year, students will apply their previously acquired knowledge and competence to make structural patterns, develop their sizes and position them onto fabric. They must be able to do all of this for different categories of clothing items (man’s wear, woman’s wear, child's wear, knitwear, coats, underwear, etc.). The aim of the course is to make students independent and professional in the interpretation of fashion plates for the making of models for a collection.

PROTOTYPE PRODUCTION III

The purpose is to enhance the skills needed to prepare prototypes and some accessories of a collection (handbags, hats, etc.). Students must prove their ability to assemble the prototype of a garment designed for a collection.

PATTERN MAKING III

The goal of the course's third year is to teach students all about fault elimination, wearability, cuts and finishes, so that they will be able to independently develop their own patterns. During the course base patterns will also be studied for handbags and hats.

Students will have to prove their ability to make a structural pattern and correct any faults on the prototypes for a collection.

TAILOR-MADE PATTERNS

With this course, students will acquire the necessary tools to analyse the different types of bodies on women and men, in order to create garments that enhance their silhouettes.

Students must learn how to choose the most appropriate base for the garment they intend to make, and then adapt it to the size of customers, making the necessary transformations, cuts and volume adjustments, as well as correct faults in the trial garment

FASHION CONCEPT DEVELOPMENT III

The third year of this course is aimed at analysing lines and raw materials for a collection, and it is strictly connected with the subjects of "Technology of materials", "Pattern-making" and "Prototype lab". Special attention will be paid to the search of innovation on cuts and manufacturing techniques. During this course, the teacher will suggest and organize visits to several fashion fairs, such as: Moda in, Première Vision, Pitti. Meetings with experts of the fashion field will also be held, so that students can learn about professions like Product Managers, Project Managers, Studio assistants.

MATERIAL/TEXTILE SCIENCE

This course is intended to supply knowledge of the different types of fibres and to deepen the knowledge of single fibres, yarns and fabrics within each commodity category. Students must learn to recognise the different fabrics, know fibres and their construction.

HISTORY OF PHOTOGRAPHY

This course analyses the history of fashion photography through its main representatives across the world from the 50ies to these days. Students will learn the history of photography, how it has changed in time and how it represents an expression of the evolution of taste.

COMMUNICATION AND PERSONAL DEVELOPMENT

This course is designed to give student the maps and tools to develop the trust, competence and resources that are necessary to be successful in one’s career in the fulfilment of one’s passions. It’s all about finding the ways to develop personal creativity and that “why not?” attitude that makes projects more interesting and effective. Students will prove their knowledge of the theoretical reference models and must present their own professional projects.

FINAL PROJECT

Each student shall choose the subject on which his/her final dissertation will be focused. A supervisor will then tutor the student in the preparation of the final dissertation or final project, which will be accompanied by a written or digital document of at least 100 pages/slides to be shown to the examination committee on presenting the dissertation. If the final project includes the experience of having taken part in an event, 2 additional credits will be assigned to the graduating student

Top

SMR ADVANTAGE

360° Specialization in fashion

SMR has many years of experience in the apparel and fashion, which makes it an institution exclusively specialized in fashion, able to provide skills and knowledge for all professional areas that include: pattern making, style, business, communications, graphic design , cool hunting, business management and product quality.

Teaching method for pattern making

The proper functioning of the departments related to the pattern making is essential to the success of companies operating in the field and, when the use of technology for the renewal of the fashion system has become essential, it has also become essential to set the rules applicable to pattern making. The "Rossella Method " was born with the aim of providing a scientific basis for the procedures related to pattern making for clothing and represents an added value for students, that can use specific and exclusive educational material, not commercially available because it is covered by copyright. The course material and the entire Rossella Method cover the whole area of industrial and tailoring pattern making for men, women and children in various sectors of the clothing product (underwear, knitwear, leather, fur, dresses, coats, classic, casual, accessories, etc.).

Strong link with the world of work

Having been born as a school and as a consultancy studio for the renewal of fashion companies, SMR is in step with the evolution of the apparel industry. The continuous updating is reflected in the curricula of the courses that allow to train figures in line with the demand that comes from the world of work. SMR has also a database with more than 3,000 companies in the country, with which it has relationships for both internships and implementation of educational projects during the courses.

Using the latest technologies

SMR Labs have the most innovative technologies used in the fashion industry, from painting and vector graphics programs, industrial CAD bi and tridimensional systems. Regarding this, we note that SMR is Lectra Partner Privilege, the largest software company in the world for the clothing industry. Lectra works with over 850 fashion schools in the world and has selected about 30 institutions of higher education, including SMR, with which create a special relationship with the opportunity to have exchanges, relations with companies, updates and international conferences as well as to have the most innovative programs and their updates.

Exclusive educational material

SMR students can use educational material edited by Rossella including publications, texts, handouts and series about: style, pattern making, history of fashion, the study of details, the product category, tailoring and technical sheets.

Strong attention to the individual

SMR has been working with a limited group of students to allow each member to improve his features according to his professional and work goals . The very strong attention to the individual also allows to monitor in a timely manner the learning level of each student, intervening when necessary with appropriate aids and targeted interviews. The positive outcome of this choice is reflected in turn on the reduction of the level of school drop-out: 80% of students enrolled in the first year successfully complete and on schedule their course of study.
Our teaching method provides a limited number of students for each course with groups of max 18 people in order to facilitate the relationship teacher / student in laboratory and practical subjects.

Top

The aim of the course is to train stylists and designers ready to work in the fashion and clothing sector: starting with a historical and sociological knowledge (history of costume, history of arts, communication and personal development) the students will deal with all the phases for the creation of a collection, combining the knowledge and skills acquired with the most innovative techniques and technologies in the market. At the end of the course, each student will be able to think, design and create a fashion collection up to the prototype production.

GENERAL INFORMATION
Course Duration 3 years
Start date October
Entry Requirements
  • Copy of High school diploma or equivalent
  • Résumé
  • Statement of purpose
  • Portfolio of projects
  • Copy of passport
Acknowledgment

to obtain the E.A.B.H.E.S. – SMR European Bachelor students must have 180 ECTS credits required in the syllabus and they must have presented their final dissertation, they must have scored 650 points in the English language TOEIC test or as an alternative to the TOEIC exam, a CELI 3 or CILS2 (level B2) for the Italian language.

Language The courses in Italy will be held in English, in Italian with simultaneous translation
Campus Opportunity to enjoy the city by staying at our facilities with the assistance of a tutor who speaks the native language
Job opportunities

After having obtained the title, students will work in the fashion industry in various positions related to the conception, the design and the realization of a fashion collection, both in company or service, and freelancer.

The knowledge acquired make the figure also flexible to work in different areas from the fashion context, able to adapt to different needs depending on the working environment and with a view to a lifelong learning.

In particular, the course is suitable for those whose goal is working as a stylist, designer, sample assigned, trend researcher, fashion consultant.

STUDIES PLAN
Subjects 1st year ECTS
  • History of costume
  • Pattern Making CAD I
  • Fashion CAD I
  • Prototypes production
  • Fashion Marketing
  • Drawing & fashion illustration
  • Pattern Making I
  • Fashion concept development I
  • Workshops
  • History of modern art
  • English/Italian language
  • 4.5
  • 10.5
  • 10.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 3
  • 4.5
  • 4.5
TOTAL 60


Subjects 2nd year ECTS
  • History of fashion
  • Fashion Psychology
  • Semiotic
  • CAD Pattern Making II
  • Collection development I
  • Fashion CAD II
  • Prototypes Production II
  • Pattern Making II
  • Workshops
  • History of contemporary arts
  • Fashion concept development II
  • 4.5
  • 4.5
  • 4.5
  • 9
  • 7.5
  • 9
  • 4.5
  • 4.5
  • 3
  • 4.5
  • 4.5
TOTAL 60


Subjects 3 rd year ECTS
  • History of photography
  • Communication and personal development
  • Accessories design
  • Collection development II
  • Fashion CAD III
  • Prototypes production III
  • Final dissertation
  • Pattern Making III
  • Fashion concept development III
  • Materials/textile science
  • 4.5
  • 4.5
  • 4.5
  • 10.5
  • 7.5
  • 7.5
  • 7.5
  • 4.5
  • 4.5
  • 4.5
TOTAL 60

Top

FIRST YEAR

A study of costume will be carried out during this course to analyse clothes, accessories, hair styles etc. as a form of individual and general language within society in the different ages. This study also includes the historic evolution in costume construction (drapery, cutting techniques and use of materials). The studied ages range from Ancient Egypt until the 19th century. Students will have to prove their knowledge and identify the features of costumes in the different historical periods.

PATTERN MAKING CAD I

This course is intended to give students the basic knowledge and competence to effectively use the CAD programmes for pattern making adopted by the clothing industry. During this course, students will train on doing with model-making CAD software: fashion plates that represent the human body in the flat dimension and the details such as pockets, collars and buttons. Students must be able to use the CAD programmes for pattern making.

FASHION CAD I

This course provides basic skills of design, representation and digital graphical processing with the use of software applications. During the course, different software applications will be used, from those specifically intended for the clothing industry to general-purpose software such as programmes for one-dimension drawing, technical specifications, for the creation of fabrics and printed fabrics. The Corel package will be used for layout and graphical purposes. At the end of this course, students must have acquired the right method and independence in the digital graphical representation of fashion plates, and they must be able to draw, colour and edit colour plates and technical sheets with the computer systems used during the course.

PROTOTYPES PRODUCTION I

During the first year of this course, the basic skills are provided so that students can learn about seams and stitching. A collection of samples will be used during the course in order to identify the different types of finishing stitches, seams, pockets, collars, waistbands, etc. To complete the training path of the first year, base prototypes will be realized.

Students will have to show that they know all seaming techniques and that they are able to use different finishing styles.

FASHION MARKETING

Students will be trained in the communication of brands and fashion products, and they will also learn about the integrated “Filiera” system of the textile and clothing industry. The study will include the analysis of trends, yarns, textile products, styles, products, distribution and communication. Communication is indeed the basis of marketing. Students will be presented with the many aspects of the fashion universe, so that this subject can be considered as an unlimited scope for work. The goal of this course is also to understand the different aspects of communication of events in newspapers, TV and through multimedia means of communication.

DRAWING AND FASHION ILLUSTRATION

This course is a preparation course to drawing and colouring techniques. The goal is to teach students to draw a fashion plate reproducing the human body and its details (neck, arms, legs, face, bust, feet, etc.) with the right proportions. This know-how will then be applied to computer-based systems and graphical software programmes.

PATTERN MAKING I

Students will be taught the fundaments of model-making to realize garment bases for women, men and children. Pupils must be able to analyze a fashion- plate, choose the most appropriate base for the realization of the garment represented, be able to realize, with the assistance of the text, the base in the required size chosen from a size table or for clothes made to measure.

FASHION CONCEPT DEVELOPMENT I

The goal of this course is to acquire a method for design analysis and research to be used subsequently for the creation and presentation of fashion collections. More specifically, the course is focussed on the methods and tools that are useful for the understanding, analysis and development of the Product/Contest relationship. This course is completed by a seminar on techniques aimed to the development of one’s own creativity. Students will be asked to prove their ability in analysing a product, its reference market and to develop new offers for clients or evolutions of the same product. Everything will be presented by means of a story-board and a mood-board.

WORKSHOPS

Realization of a project connected with an event of the fashion industry. Students will have to create and design an idea within the selected event, as well as carry out all the work to take part in the event. In addition to the final project, students must present the different process stages paying special attention to the trends and targets identified.

If the project is translated into the actual participation in the selected event, students will be granted 2 additional credits.

HISTORY OF MODERN ARTS

This course goes through the fundaments of western history of arts, offering examples through the illustration of the most significant works of art as an introduction to understanding the movements of modern age. The main movements that will be studied are: the movements connected with the picturesque and sublime - Neoclassicism - Romanticism - Realism - the Barbizon school - the Pre-Raphaelites -Manet and an introduction to Impressionism. Students will have to show their knowledge of the studied artistic movements, and they must master the ability to read through a work of art within its historical, social and cultural context.

Top

SECOND YEAR

HISTORY OF FASHION

During this course, an analysis of costume will be made, including clothes, accessories, hair styles, etc. as a form of individual and general language of communication in the 20th century society. This study also includes the historic evolution in costume construction (drapery, cutting techniques and use of materials). The studied ages range from Ancient Egypt until the 19th century. Pupils will have to prove their knowledge and ability in recognising the features of costumes in the different periods of the 20th century.

CAD PATTERN MAKING II

During the second year of this course, students will be supplied with the necessary skills and notions for the successful use of advanced industrial CAD systems for the creation of garments and coats, size development and pattern positioning on fabric. Starting from a fashion plate, students must be able to make a structural pattern using CAD systems and make a prototype with the required fabric. Moreover they must know how to eliminate faults from patterns, as well as develop sizes and position patterns on fabric.

FASHION CAD II

The purpose of the second year of course is to go deeper into the knowledge of the dedicated software introduced in the first year and to use this knowledge to practice on the preparation of technical sheets. Students must be able to optimize production processes implying exchanges of information by producing technical sheets with dedicated software. During this course, different types of company organisation will be simulated in order to customise sheets depending on the specific production demands.

PROTOTYPE PRODUCTION II
I

The goal of the second year of this course is to provide all necessary skills to make prototypes for the collection’s garments, identifying and correcting any faults from the prototype garment. Student must be able to assemble the prototype of a garment designed for their collections.

PATTERN MAKING II

During the second year of this course the main notions of pattern-making will be provided to make coats, knitwear and underwear items for women and men .

FASHION CONCEPT DEVELOPMENT II

This course is aimed at developing to a further step the skills acquired during the first year, moving the focus to the specific designing for the fashion industry. During this course a project will be developed in cooperation with clothing companies for the making of prototype garments. In order to teach students the full process from style (the creativity stage) to the finished garment, the courses that teach designing, model-making and prototypes lab will be strictly connected with and supported by activities of research, analysis and product presentation, during which the marketwise reliability of products offered will be tested. Students will learn how to take part in a briefing for a deep study on a topic suggested by the teacher or by the partner-company, and they must know how to analyse the social and cultural background where the topic is located. They must be able to create a personal sketch book featuring technical sheets on garments, they must know how to make a collection, choosing materials and accessories, analysing paper models, and also must be able to present results.

TECHINICAL SHEETS

The purpose of this course is to teach students how to prepare and correctly interpret technical sheets for a garment. All features necessary to make a technical sheet functional for production will be analyzed: one-dimension drawing, wearability, prototype sizes, basic stitching techniques, braiding and coulisse making, manufacturing techniques, labelling, gluing techniques, fabrics, accessories, finishes (cuffs, pockets, applications, pleats, etc.). Moreover, instructions will be given on how to catalogue and revise technical sheets.
The knowledge and competence acquired though lectures (integrated with the "Cad drawing" course done in the second year) will be implemented using the Kaledo programme in distance-learning practice sessions.

HISTORY OF CONTEMPORARY ARTS

The main concept of history of arts and of westerns architecture will be illustrated through the most significant works of art, as an introduction to the understanding of the movements of the modern and contemporary. This course is aimed at providing a theory basis allowing students to face the different issues of historic-artistic culture, and this is important for both the education and practice of those who will be professionally committed with the creative processing of images, space and objects.

FASHION PSYCHOLOGY

This course offers a set of lessons of fashion crossed with psychology, with a special attention for the method-related aspects of the interpretation of a phenomenon, from the essential meanings of the fashion vocabulary to creativity, between desire and design. Special focus is given to the motivational mechanisms that drive the choice of the different clothing styles and combine fashion and ways of being. Students will have to show their ability to know and interpret the essential meanings of the non-verbal communication that is expressed with clothing.

SEMIOTIC

The purpose of this course is to develop a competence in semiotics in order to:
improve critical awareness as concerns the phenomena happening in the fields of fashion -explain (through analysis) and process (through a project) the sensorial effects of textual configurations like fabrics -clothes -fashion magazines -fashion shows -guarantee some understanding of the aesthetical relationship between fashion and the arts -define fashion processes in terms of sense management in time.

COMPULSORY WORKSHOP

The compulsory workshop of the second year is established on an annual basis by the school's board of teachers and can be focused on one of the following topics:
Visual merchandising - Cool Hunter - Event management The concept of luxury and its applications Applied arts (lace, embroidery, patchwork, etc.) Knitwear - Make up Photography techniques Portfolio Environment-friendly design Chromatology and the theory of colours Fashion events or fashion parades.
The active participation in fashion events or parades will grant students 2 additional credits.

Top

THIRD YEAR

ACCESSORIES DESIGN

This course is aimed at giving students the necessary technical knowledge to design complete collections of accessories ready to be converted into products intended both as a complement to clothes and independent items. The designing of accessories is indeed something that goes with clothes' designing, but accessories can also be considered as free items, with their own function and rules of wearability.
Students must be able to design complete collections of accessories that can be manufactured to be a support to their clothes’ collections.

CAD PATTERN MAKING III

During the third year, students will apply their previously acquired knowledge and competence to make structural patterns, develop their sizes and position them onto fabric. They must be able to do all of this for different categories of clothing items (man’s wear, woman’s wear, child's wear, knitwear, coats, underwear, etc.). The aim of the course is to make students independent and professional in the interpretation of fashion plates for the making of models for a collection.

PROTOTYPE PRODUCTION III

The purpose is to enhance the skills needed to prepare prototypes and some accessories of a collection (handbags, hats, etc.). Students must prove their ability to assemble the prototype of a garment designed for a collection.

PATTERN MAKING III

The goal of the course's third year is to teach students all about fault elimination, wearability, cuts and finishes, so that they will be able to independently develop their own patterns. During the course base patterns will also be studied for handbags and hats.

Students will have to prove their ability to make a structural pattern and correct any faults on the prototypes for a collection.

TAILOR-MADE PATTERNS

With this course, students will acquire the necessary tools to analyse the different types of bodies on women and men, in order to create garments that enhance their silhouettes.

Students must learn how to choose the most appropriate base for the garment they intend to make, and then adapt it to the size of customers, making the necessary transformations, cuts and volume adjustments, as well as correct faults in the trial garment

FASHION CONCEPT DEVELOPMENT III

The third year of this course is aimed at analysing lines and raw materials for a collection, and it is strictly connected with the subjects of "Technology of materials", "Pattern-making" and "Prototype lab". Special attention will be paid to the search of innovation on cuts and manufacturing techniques. During this course, the teacher will suggest and organize visits to several fashion fairs, such as: Moda in, Première Vision, Pitti. Meetings with experts of the fashion field will also be held, so that students can learn about professions like Product Managers, Project Managers, Studio assistants.

MATERIAL/TEXTILE SCIENCE

This course is intended to supply knowledge of the different types of fibres and to deepen the knowledge of single fibres, yarns and fabrics within each commodity category. Students must learn to recognise the different fabrics, know fibres and their construction.

HISTORY OF PHOTOGRAPHY

This course analyses the history of fashion photography through its main representatives across the world from the 50ies to these days. Students will learn the history of photography, how it has changed in time and how it represents an expression of the evolution of taste.

COMMUNICATION AND PERSONAL DEVELOPMENT

This course is designed to give student the maps and tools to develop the trust, competence and resources that are necessary to be successful in one’s career in the fulfilment of one’s passions. It’s all about finding the ways to develop personal creativity and that “why not?” attitude that makes projects more interesting and effective. Students will prove their knowledge of the theoretical reference models and must present their own professional projects.

FINAL PROJECT

Each student shall choose the subject on which his/her final dissertation will be focused. A supervisor will then tutor the student in the preparation of the final dissertation or final project, which will be accompanied by a written or digital document of at least 100 pages/slides to be shown to the examination committee on presenting the dissertation. If the final project includes the experience of having taken part in an event, 2 additional credits will be assigned to the graduating student

Top

SMR ADVANTAGE

360° Specialization in fashion

SMR has many years of experience in the apparel and fashion, which makes it an institution exclusively specialized in fashion, able to provide skills and knowledge for all professional areas that include: pattern making, style, business, communications, graphic design , cool hunting, business management and product quality.

Teaching method for pattern making

The proper functioning of the departments related to the pattern making is essential to the success of companies operating in the field and, when the use of technology for the renewal of the fashion system has become essential, it has also become essential to set the rules applicable to pattern making. The "Rossella Method " was born with the aim of providing a scientific basis for the procedures related to pattern making for clothing and represents an added value for students, that can use specific and exclusive educational material, not commercially available because it is covered by copyright. The course material and the entire Rossella Method cover the whole area of industrial and tailoring pattern making for men, women and children in various sectors of the clothing product (underwear, knitwear, leather, fur, dresses, coats, classic, casual, accessories, etc.).

Strong link with the world of work

Having been born as a school and as a consultancy studio for the renewal of fashion companies, SMR is in step with the evolution of the apparel industry. The continuous updating is reflected in the curricula of the courses that allow to train figures in line with the demand that comes from the world of work. SMR has also a database with more than 3,000 companies in the country, with which it has relationships for both internships and implementation of educational projects during the courses.

Using the latest technologies

SMR Labs have the most innovative technologies used in the fashion industry, from painting and vector graphics programs, industrial CAD bi and tridimensional systems. Regarding this, we note that SMR is Lectra Partner Privilege, the largest software company in the world for the clothing industry. Lectra works with over 850 fashion schools in the world and has selected about 30 institutions of higher education, including SMR, with which create a special relationship with the opportunity to have exchanges, relations with companies, updates and international conferences as well as to have the most innovative programs and their updates.

Exclusive educational material

SMR students can use educational material edited by Rossella including publications, texts, handouts and series about: style, pattern making, history of fashion, the study of details, the product category, tailoring and technical sheets.

Strong attention to the individual

SMR has been working with a limited group of students to allow each member to improve his features according to his professional and work goals . The very strong attention to the individual also allows to monitor in a timely manner the learning level of each student, intervening when necessary with appropriate aids and targeted interviews. The positive outcome of this choice is reflected in turn on the reduction of the level of school drop-out: 80% of students enrolled in the first year successfully complete and on schedule their course of study.
Our teaching method provides a limited number of students for each course with groups of max 18 people in order to facilitate the relationship teacher / student in laboratory and practical subjects.

Top

The aim of the course is to train for the use of dedicated software to the creation of graphical and multimedia products with particular attention to the fashion industry. Starting with a basic knowledge of the industry and fashion product, acquired during the first year, students will specialize in various forms of communication through the image from a practical point of view: from the creation of a brand , to the corporate image up to the design and production advertising in various channels (web, magazines, posters, etc.).

GENERAL INFORMATION
Course Duration 3 years
Start date October
Entry Requirements
  • Copy of High school diploma or equivalent
  • Résumé
  • Statement of purpose
  • Portfolio of projects
  • Copy of passport
Acknowledgment

to obtain the E.A.B.H.E.S. – SMR European Bachelor students must have 180 ECTS credits required in the syllabus and they must have presented their final dissertation, they must have scored 650 points in the English language TOEIC test or as an alternative to the TOEIC exam, a CELI 3 or CILS2 (level B2) for the Italian language.

Language The courses in Italy will be held in English, in Italian with simultaneous translation.
Campus opportunity to enjoy the city by staying at our facilities with the assistance of a tutor who speaks the native language
Job opportunities

After having obtained the title, students will work in the fashion industry in various positions related to the conception, the design and the realization of a fashion collection, both in company or service, and freelancer.

The knowledge acquired make the figure also flexible to work in different areas from the fashion context, able to adapt to different needs depending on the working environment and with a view to a lifelong learning.

In particular, the course is suitable for those whose goal is working as a stylist, designer, sample assigned, trend researcher, fashion consultant.

STUDIES PLAN
Subjects 1st year ECTS
  • History of costume
  • Pattern Making CAD I
  • Fashion CAD I
  • Prototypes production
  • Fashion Marketing
  • Drawing & fashion illustration
  • Pattern Making I
  • Fashion concept development I
  • Workshops
  • History of modern art
  • English/Italian language
  • 4.5
  • 10.5
  • 10.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 3
  • 4.5
  • 4.5
TOTAL 60


Subjects 2nd year ECTS
  • History of fashion
  • Fashion Psychology
  • Semiotic
  • CAD Pattern Making II
  • Collection development I
  • Fashion CAD II
  • Prototypes Production II
  • Pattern Making II
  • Workshops
  • History of contemporary arts
  • Fashion concept development II
  • 4.5
  • 4.5
  • 4.5
  • 9
  • 7.5
  • 9
  • 4.5
  • 4.5
  • 3
  • 4.5
  • 4.5
TOTAL 60


Subjects 3 rd year ECTS
  • History of photography
  • Communication and personal development
  • Accessories design
  • Collection development II
  • Fashion CAD III
  • Prototypes production III
  • Final dissertation
  • Pattern Making III
  • Fashion concept development III
  • Materials/textile science
  • 4.5
  • 4.5
  • 4.5
  • 10.5
  • 7.5
  • 7.5
  • 7.5
  • 4.5
  • 4.5
  • 4.5
TOTAL 60

Top

FIRST YEAR

HISTORY OF COSTUME

A study of costume will be carried out during this course to analyse clothes, accessories, hair styles etc. as a form of individual and general language within society in the different ages. This study also includes the historic evolution in costume construction (drapery, cutting techniques and use of materials). The studied ages range from Ancient Egypt until the 19th century. Students will have to prove their knowledge and identify the features of costumes in the different historical periods.

PATTERN MAKING CAD I

This course is intended to give students the basic knowledge and competence to effectively use the CAD programmes for pattern making adopted by the clothing industry. During this course, students will train on doing with model-making CAD software: fashion plates that represent the human body in the flat dimension and the details such as pockets, collars and buttons. Students must be able to use the CAD programmes for pattern making.

FASHION CAD I

This course provides basic skills of design, representation and digital graphical processing with the use of software applications. During the course, different software applications will be used, from those specifically intended for the clothing industry to general-purpose software such as programmes for one-dimension drawing, technical specifications, for the creation of fabrics and printed fabrics. The Corel package will be used for layout and graphical purposes. At the end of this course, students must have acquired the right method and independence in the digital graphical representation of fashion plates, and they must be able to draw, colour and edit colour plates and technical sheets with the computer systems used during the course.

PROTOTYPES PRODUCTION I

During the first year of this course, the basic skills are provided so that students can learn about seams and stitching. A collection of samples will be used during the course in order to identify the different types of finishing stitches, seams, pockets, collars, waistbands, etc. To complete the training path of the first year, base prototypes will be realized.
Students will have to show that they know all seaming techniques and that they are able to use different finishing styles.

FASHION MARKETING

Students will be trained in the communication of brands and fashion products, and they will also learn about the integrated “Filiera” system of the textile and clothing industry. The study will include the analysis of trends, yarns, textile products, styles, products, distribution and communication. Communication is indeed the basis of marketing. Students will be presented with the many aspects of the fashion universe, so that this subject can be considered as an unlimited scope for work. The goal of this course is also to understand the different aspects of communication of events in newspapers, TV and through multimedia means of communication.

DRAWING AND FASHION ILLUSTRATION

This course is a preparation course to drawing and colouring techniques. The goal is to teach students to draw a fashion plate reproducing the human body and its details (neck, arms, legs, face, bust, feet, etc.) with the right proportions. This know-how will then be applied to computer-based systems and graphical software programmes.

PATTERN MAKING I

Students will be taught the fundaments of model-making to realize garment bases for women, men and children. Pupils must be able to analyze a fashion- plate, choose the most appropriate base for the realization of the garment represented, be able to realize, with the assistance of the text, the base in the required size chosen from a size table or for clothes made to measure.

FASHION CONCEPT DEVELOPMENT I

The goal of this course is to acquire a method for design analysis and research to be used subsequently for the creation and presentation of fashion collections. More specifically, the course is focussed on the methods and tools that are useful for the understanding, analysis and development of the Product/Contest relationship. This course is completed by a seminar on techniques aimed to the development of one’s own creativity. Students will be asked to prove their ability in analysing a product, its reference market and to develop new offers for clients or evolutions of the same product. Everything will be presented by means of a story-board and a mood-board.

WORKSHOPS

Realization of a project connected with an event of the fashion industry. Students will have to create and design an idea within the selected event, as well as carry out all the work to take part in the event. In addition to the final project, students must present the different process stages paying special attention to the trends and targets identified.
If the project is translated into the actual participation in the selected event, students will be granted 2 additional credits.

HISTORY OF MODERN ARTS

This course goes through the fundaments of western history of arts, offering examples through the illustration of the most significant works of art as an introduction to understanding the movements of modern age. The main movements that will be studied are: the movements connected with the picturesque and sublime - Neoclassicism - Romanticism - Realism - the Barbizon school - the Pre-Raphaelites -Manet and an introduction to Impressionism. Students will have to show their knowledge of the studied artistic movements, and they must master the ability to read through a work of art within its historical, social and cultural context.

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SECOND YEAR

HISTORY OF FASHION

During this course, an analysis of costume will be made, including clothes, accessories, hair styles, etc. as a form of individual and general language of communication in the 20th century society. This study also includes the historic evolution in costume construction (drapery, cutting techniques and use of materials). The studied ages range from Ancient Egypt until the 19th century. Pupils will have to prove their knowledge and ability in recognising the features of costumes in the different periods of the 20th century.

CAD PATTERN MAKING II

During the second year of this course, students will be supplied with the necessary skills and notions for the successful use of advanced industrial CAD systems for the creation of garments and coats, size development and pattern positioning on fabric. Starting from a fashion plate, students must be able to make a structural pattern using CAD systems and make a prototype with the required fabric. Moreover they must know how to eliminate faults from patterns, as well as develop sizes and position patterns on fabric.

FASHION CAD II

The purpose of the second year of course is to go deeper into the knowledge of the dedicated software introduced in the first year and to use this knowledge to practice on the preparation of technical sheets. Students must be able to optimize production processes implying exchanges of information by producing technical sheets with dedicated software. During this course, different types of company organisation will be simulated in order to customise sheets depending on the specific production demands.

PROTOTYPE PRODUCTION III

The goal of the second year of this course is to provide all necessary skills to make prototypes for the collection’s garments, identifying and correcting any faults from the prototype garment. Student must be able to assemble the prototype of a garment designed for their collections.

PATTERN MAKING II

During the second year of this course the main notions of pattern-making will be provided to make coats, knitwear and underwear items for women and men .

FASHION CONCEPT DEVELOPMENT II

This course is aimed at developing to a further step the skills acquired during the first year, moving the focus to the specific designing for the fashion industry. During this course a project will be developed in cooperation with clothing companies for the making of prototype garments. In order to teach students the full process from style (the creativity stage) to the finished garment, the courses that teach designing, model-making and prototypes lab will be strictly connected with and supported by activities of research, analysis and product presentation, during which the marketwise reliability of products offered will be tested. Students will learn how to take part in a briefing for a deep study on a topic suggested by the teacher or by the partner-company, and they must know how to analyse the social and cultural background where the topic is located. They must be able to create a personal sketch book featuring technical sheets on garments, they must know how to make a collection, choosing materials and accessories, analysing paper models, and also must be able to present results.

TECHINICAL SHEETS

The purpose of this course is to teach students how to prepare and correctly interpret technical sheets for a garment. All features necessary to make a technical sheet functional for production will be analyzed: one-dimension drawing, wearability, prototype sizes, basic stitching techniques, braiding and coulisse making, manufacturing techniques, labelling, gluing techniques, fabrics, accessories, finishes (cuffs, pockets, applications, pleats, etc.). Moreover, instructions will be given on how to catalogue and revise technical sheets.
The knowledge and competence acquired though lectures (integrated with the "Cad drawing" course done in the second year) will be implemented using the Kaledo programme in distance-learning practice sessions.

HISTORY OF CONTEMPORARY ARTS

The main concept of history of arts and of westerns architecture will be illustrated through the most significant works of art, as an introduction to the understanding of the movements of the modern and contemporary. This course is aimed at providing a theory basis allowing students to face the different issues of historic-artistic culture, and this is important for both the education and practice of those who will be professionally committed with the creative processing of images, space and objects.

FASHION PSYCHOLOGY

This course offers a set of lessons of fashion crossed with psychology, with a special attention for the method-related aspects of the interpretation of a phenomenon, from the essential meanings of the fashion vocabulary to creativity, between desire and design. Special focus is given to the motivational mechanisms that drive the choice of the different clothing styles and combine fashion and ways of being. Students will have to show their ability to know and interpret the essential meanings of the non-verbal communication that is expressed with clothing.

SEMIOTIC

The purpose of this course is to develop a competence in semiotics in order to:
improve critical awareness as concerns the phenomena happening in the fields of fashion -explain (through analysis) and process (through a project) the sensorial effects of textual configurations like fabrics -clothes -fashion magazines -fashion shows -guarantee some understanding of the aesthetical relationship between fashion and the arts -define fashion processes in terms of sense management in time.

COMPULSORY WORKSHOP

The compulsory workshop of the second year is established on an annual basis by the school's board of teachers and can be focused on one of the following topics:
Visual merchandising - Cool Hunter - Event management The concept of luxury and its applications Applied arts (lace, embroidery, patchwork, etc.) Knitwear - Make up Photography techniques Portfolio Environment-friendly design Chromatology and the theory of colours Fashion events or fashion parades.
The active participation in fashion events or parades will grant students 2 additional credits.

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THIRD YEAR

ACCESSORIES DESIGN

This course is aimed at giving students the necessary technical knowledge to design complete collections of accessories ready to be converted into products intended both as a complement to clothes and independent items. The designing of accessories is indeed something that goes with clothes' designing, but accessories can also be considered as free items, with their own function and rules of wearability.
Students must be able to design complete collections of accessories that can be manufactured to be a support to their clothes’ collections.

CAD PATTERN MAKING III

During the third year, students will apply their previously acquired knowledge and competence to make structural patterns, develop their sizes and position them onto fabric. They must be able to do all of this for different categories of clothing items (man’s wear, woman’s wear, child's wear, knitwear, coats, underwear, etc.). The aim of the course is to make students independent and professional in the interpretation of fashion plates for the making of models for a collection.

PROTOTYPE PRODUCTION III

The purpose is to enhance the skills needed to prepare prototypes and some accessories of a collection (handbags, hats, etc.). Students must prove their ability to assemble the prototype of a garment designed for a collection.

PATTERN MAKING III

The goal of the course's third year is to teach students all about fault elimination, wearability, cuts and finishes, so that they will be able to independently develop their own patterns. During the course base patterns will also be studied for handbags and hats.

Students will have to prove their ability to make a structural pattern and correct any faults on the prototypes for a collection.

TAILOR-MADE PATTERNS

With this course, students will acquire the necessary tools to analyse the different types of bodies on women and men, in order to create garments that enhance their silhouettes.

Students must learn how to choose the most appropriate base for the garment they intend to make, and then adapt it to the size of customers, making the necessary transformations, cuts and volume adjustments, as well as correct faults in the trial garment

FASHION CONCEPT DEVELOPMENT III

The third year of this course is aimed at analysing lines and raw materials for a collection, and it is strictly connected with the subjects of "Technology of materials", "Pattern-making" and "Prototype lab". Special attention will be paid to the search of innovation on cuts and manufacturing techniques. During this course, the teacher will suggest and organize visits to several fashion fairs, such as: Moda in, Première Vision, Pitti. Meetings with experts of the fashion field will also be held, so that students can learn about professions like Product Managers, Project Managers, Studio assistants.

MATERIAL/TEXTILE SCIENCE

This course is intended to supply knowledge of the different types of fibres and to deepen the knowledge of single fibres, yarns and fabrics within each commodity category. Students must learn to recognise the different fabrics, know fibres and their construction.

HISTORY OF PHOTOGRAPHY

This course analyses the history of fashion photography through its main representatives across the world from the 50ies to these days. Students will learn the history of photography, how it has changed in time and how it represents an expression of the evolution of taste.

COMMUNICATION AND PERSONAL DEVELOPMENT

This course is designed to give student the maps and tools to develop the trust, competence and resources that are necessary to be successful in one’s career in the fulfilment of one’s passions. It’s all about finding the ways to develop personal creativity and that “why not?” attitude that makes projects more interesting and effective. Students will prove their knowledge of the theoretical reference models and must present their own professional projects.

FINAL PROJECT

Each student shall choose the subject on which his/her final dissertation will be focused. A supervisor will then tutor the student in the preparation of the final dissertation or final project, which will be accompanied by a written or digital document of at least 100 pages/slides to be shown to the examination committee on presenting the dissertation. If the final project includes the experience of having taken part in an event, 2 additional credits will be assigned to the graduating student

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SMR ADVANTAGE

360° Specialization in fashion

SMR has many years of experience in the apparel and fashion, which makes it an institution exclusively specialized in fashion, able to provide skills and knowledge for all professional areas that include: pattern making, style, business, communications, graphic design , cool hunting, business management and product quality.

Teaching method for pattern making

The proper functioning of the departments related to the pattern making is essential to the success of companies operating in the field and, when the use of technology for the renewal of the fashion system has become essential, it has also become essential to set the rules applicable to pattern making. The "Rossella Method " was born with the aim of providing a scientific basis for the procedures related to pattern making for clothing and represents an added value for students, that can use specific and exclusive educational material, not commercially available because it is covered by copyright. The course material and the entire Rossella Method cover the whole area of industrial and tailoring pattern making for men, women and children in various sectors of the clothing product (underwear, knitwear, leather, fur, dresses, coats, classic, casual, accessories, etc.).

Strong link with the world of work

Having been born as a school and as a consultancy studio for the renewal of fashion companies, SMR is in step with the evolution of the apparel industry. The continuous updating is reflected in the curricula of the courses that allow to train figures in line with the demand that comes from the world of work. SMR has also a database with more than 3,000 companies in the country, with which it has relationships for both internships and implementation of educational projects during the courses.

Using the latest technologies

SMR Labs have the most innovative technologies used in the fashion industry, from painting and vector graphics programs, industrial CAD bi and tridimensional systems. Regarding this, we note that SMR is Lectra Partner Privilege, the largest software company in the world for the clothing industry. Lectra works with over 850 fashion schools in the world and has selected about 30 institutions of higher education, including SMR, with which create a special relationship with the opportunity to have exchanges, relations with companies, updates and international conferences as well as to have the most innovative programs and their updates.

Exclusive educational material

SMR students can use educational material edited by Rossella including publications, texts, handouts and series about: style, pattern making, history of fashion, the study of details, the product category, tailoring and technical sheets.

Strong attention to the individual

SMR has been working with a limited group of students to allow each member to improve his features according to his professional and work goals . The very strong attention to the individual also allows to monitor in a timely manner the learning level of each student, intervening when necessary with appropriate aids and targeted interviews. The positive outcome of this choice is reflected in turn on the reduction of the level of school drop-out: 80% of students enrolled in the first year successfully complete and on schedule their course of study.
Our teaching method provides a limited number of students for each course with groups of max 18 people in order to facilitate the relationship teacher / student in laboratory and practical subjects.

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Master Courses

The Master “Business and Communication” gives students the skills and knowledge to read, interpret and communicate the needs of the market and consumer expectations.

Starting from the acquisition of communication skills, sociological knowledge and a detailed research methodology, students will acquire strategies in order to include the finished product in the fashion market using the most effective and innovative communication technologies.

GENERAL INFORMATION
Course Duration 1 years
Start date 21 January
Entry Requirements
  • Copy of Degree/Diploma
  • Résumé
  • Statement of purpose
  • Portfolio of projects
  • Copy of passport
Acknowledgment

to obtain the E.A.B.H.E.S. – SMR European Master 1st level students must have 60 ECTS credits required in the syllabus and they must have presented their Memoire Project, they must have scored 750 points in the English language TOEIC test or as an alternative to the TOEIC exam, a CELI 3 or CILS2 (level B2) for the Italian language.

Language the courses in Italy will be held in English, in Italian with simultaneous translation
Campus Opportunity to enjoy the city by staying at our facilities with the assistance of a tutor who speaks the native language
Job opportunities

work as Buyer Assistant, Buyer Fashion/ Accessories, Senior Buyer, Merchandising Director’s Assistant, Merchandising Director, Buyer for companies, Purchasing department Director.

STUDIES PLAN
Subjects 1st year ECTS
  • BRAND MARKETING
  • OPERATING & STRATEGIC MARKETING
  • RESEARCH METHODS
  • FASHION SOCIOLOGY
  • LICENSING STRATEGIES
  • VISUAL MERCHANDISING
  • WEB AND MULTIMEDIA DESIGN
  • COMMUNICATION STRATEGIES
  • LAB
  • ENGLISH/ITALIAN
  • APPRENTICESHIP IN A COMPANY
  • MEMOIRE PROJECT
  • 4.5
  • 4.5
  • 3.0
  • 3.0
  • 3.0
  • 3.0
  • 4.5
  • 3.0
  • 4.5
  • 1.5
  • 7.5
  • 18.0
TOTAL 60

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SUBJECTS

BRAND MARKETING

Besides profits, the highest priority of modern companies is to be visible to consumers, appeal them and keep this attraction constant.

How do they achieve this? By creating the "brand" concept intended as an added value that cannot be imitated because it is composed of intangible assets built over time and by a thorough communication activity. In a market where products tend to become progressively ordinary because they are all alike in terms of technology and function, brand development is the winning weapon to fight the trend of imitation. Each brand features indeed elements that makes it unique and are associated with a company’s look and “aura”.

Brands are getting more and more important for consumers and they are becoming a relevant asset in the management of products and facilities within a company. It is therefore essential to understand the meaning and value of brand and to effectively manage all of this.

The evolution of the brand concept has also imposed some structural changes to modern companies. Former family-run companies are gradually being replaced by holding companies with un unlimited number of employees. The scenario has changed from functional organizations where specialists used to control different marketing activities to product-oriented organizations (product management) or brand-oriented organizations (brand management).

And this is the new approach that is most widely adopted by multi-product and multi-brand companies. Each product manager independently develops and implements strategies and a marketing plan specifically devoted to a single product or brand.

OPERATING AND STRATEGIC MARKETING

The main goal of these lectures is to analyse the most important elements of marketing strategies, and then trial their application to the fashion industry.

Study is focused on the theoretical analysis of the elements composing a marketing mix (product, price and sales point) in order to explain why communication is considered so important by everyone for the fashion industry, and how marketing techniques can help strengthen communication.

The role of marketing in companies and in the society will be described and highlighted, dealing in particular with the importance of market research and target analysis (for the market the positioning of fashion products). Special attention will also be paid to decision on issues like “communication mix” and “brand marketing” (advertising, direct marketing, sales promotion, public relations, one-to-one selling), “brand development” and the specific control of all stages of the life cycle of a product within its market.

RESEARCH METHODS

This course implies a basic knowledge of the designing methodology techniques, and it is aimed to develop the student’s ability to analyse results and use them to build up innovative offers. After the explanation of theories, students will be asked to apply the learnt concepts to a fashion project.

FASHION SOCIOLOGY

The core of this course is fashion intended as a social phenomenon that interprets and at the same time transforms and affects society. The main sociological stages of fashion history will be dealt with in this course, from the birth of fashion until present times. Special attention shall be paid to the analysis of the contemporary context through the study of emblematic cases connected with the spreading of fashion first in cinema and later on TV and on the Internet.

LICENSING STRATEGIES

Knowing the subject of licensing is essential in the Italian fashion industry. Its historical and current evolution will be analyzed during lectures, along with its critical aspects and life cycle. Through the analysis of case histories, strategies will be taught to make the licensing system more effective within a company and more competitive marketwise.

VISUAL MERCHANDISING

With this course, students will acquire the necessary competence to effectively operate as visual merchandiser, which is one of the most significant professional profiles in the current distribution system. In this course, students will use their knowledge of trends, marketing, consumers’ trends, image theories, perception and communication skills to apply them to the context of retailing. The course will simulate the designing of a fashion sales point devoted to a specific brand with multimedia methods.

WEB AND MULTIMEDIA DESIGN

Students undertaking this course must be versed in the use of PC applications and graphics programmes for the management of websites and multimedia communication. The purpose of this course is to learn how to practically transform a concept into a graphical message suitable for the Internet language.

COMMUNICATION STRATEGIES

This course implies a basic knowledge of personal motivation techniques to enhance the potential of every person and to make communication effective in all environments, especially professional contexts. The course includes lectures and in-class simulations of scenarios in order to prepare students to implement the acquired concepts.

LAB

Applying the notions acquired in the different subjects, students shall simulate the launch of a product into the market. To do so, they will use the most effective channels based on the project specifications and the most innovative information technologies.

APPRENTICESHIP IN A COMPANY

Each student will implement the knowledge acquired during the master by working in a company under the terms of a training programme specifically fashioned upon the student's own features and personality. The purpose of the apprenticeship experience is to guide students into a real working environment and production process. Throughout the apprenticeship period, a tutor will monitor the students’ performance and the suitability of the type of experience they’re doing. Specific problem-solving and motivation build-up sessions will be provided if needed during the apprenticeship experience.

MEMOIRE / PROJECT

At the end of this course, students must prove their understanding, internalization and aware analysis of their entire course of study, considering in-class training, laboratory practice, distance-learning and apprenticeship programmes. In order to present effectively their work to the examination committee, students shall produce a document of at least 100 pages including charts, pictures and explanatory boards.

The examination committee will be composed of the committee’s president, the student’s dissertation supervisor and another teacher or two, one of whom may be replaced by an expert/representative person selected from the field of fashion. Presentations of dissertations will last approximately 15 minutes.

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SMR ADVANTAGE

360° SPECIALIZATION IN FASHION

SMR has many years of experience in the apparel and fashion, which makes it an institution exclusively specialized in fashion, able to provide skills and knowledge for all professional areas that include: pattern making, style, business, communications, graphic design , cool hunting, business management and product quality.

TEACHING METHOD FOR PATTERN MAKING

The proper functioning of the departments related to the pattern making is essential to the success of companies operating in the field and, when the use of technology for the renewal of the fashion system has become essential, it has also become essential to set the rules applicable to pattern making. The "Rossella Method " was born with the aim of providing a scientific basis for the procedures related to pattern making for clothing and represents an added value for students, that can use specific and exclusive educational material, not commercially available because it is covered by copyright. The course material and the entire Rossella Method cover the whole area of industrial and tailoring pattern making for men, women and children in various sectors of the clothing product (underwear, knitwear, leather, fur, dresses, coats, classic, casual, accessories, etc.).

USING THE LATEST TECHNOLOGIES

SMR Labs have the most innovative technologies used in the fashion industry, from painting and vector graphics programs, industrial CAD bi and tridimensional systems. Regarding this, we note that SMR is Lectra Partner Privilege, the largest software company in the world for the clothing industry. Lectra works with over 850 fashion schools in the world and has selected about 30 institutions of higher education, including SMR, with which create a special relationship with the opportunity to have exchanges, relations with companies, updates and international conferences as well as to have the most innovative programs and their updates.

EXCLUSIVE EDUCATIONAL MATERIAL

SMR students can use educational material edited by Rossella including publications, texts, handouts and series about: style, pattern making, history of fashion, the study of details, the product category, tailoring and technical sheets .

STRONG ATTENTION TO THE INDIVIDUAL

SMR has been working with a limited group of students to allow each member to improve his features according to his professional and work goals . The very strong attention to the individual also allows to monitor in a timely manner the learning level of each student, intervening when necessary with appropriate aids and targeted interviews. The positive outcome of this choice is reflected in turn on the reduction of the level of school drop-out: 80% of students enrolled in the first year successfully complete and on schedule their course of study.

Our teaching method provides a limited number of students for each course with groups of max 18 people in order to facilitate the relationship teacher / student in laboratory and practical subjects.

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The Master “Fashion Accessories” gives to students the skills and abilities to design fashion accessories: bags, jewelry, shoes, belts, everything you need to create an outfit.

The master allows to achieve excellence in design through the study of markets, ideas, new trends, technologies, distribution and information channels.

The knowledge gained allow to design aesthetically perfect and functional products, using the most innovative computer technology and graphics, in line with the needs of the companies and with the target to which they are intended.

GENERAL INFORMATION
Course Duration 1 years
Start date 11 March
Entry Requirements
  • Copy of Degree/Diploma
  • Résumé
  • Statement of purpose
  • Portfolio of projects
  • Copy of passport
Acknowledgment

to obtain the E.A.B.H.E.S. – SMR European Master 1st level students must have 60 ECTS credits required in the syllabus and they must have presented their Memoire Project, they must have scored 750 points in the English language TOEIC test or as an alternative to the TOEIC exam, a CELI 3 or CILS2 (level B2) for the Italian language.

Language the courses in Italy will be held in English, in Italian with simultaneous translation
Campus Opportunity to enjoy the city by staying at our facilities with the assistance of a tutor who speaks the native language
Job opportunities

The student who obtains the Master Fashion Accessories, finds a job in the fashion companies that follow the realization of accessories in positions involved in the conception and design: stylist, designer, product manager. The student can work also as a freelancer for the consultancy on the product analysis or on the accessories collection.

STUDIES PLAN
Subjects 1st year ECTS
  • BRAND IDENTIFIC DESIGN
  • RESEARCH METHODS
  • HANDBAG DESIGN
  • FOOTWEAR DESIGN
  • JEWELS DESIGN
  • RESEARCH ON SHAPES
  • COMMUNICATION STRATEGIES
  • RESEARCH ON RAW MATERIALS
  • PROTOTYPE LAB
  • ENGLISH/ITALIAN
  • APPRENTICESHIP IN A COMPANY
  • MEMOIRE PROJECT
  • 3
  • 3
  • 4.5
  • 4.5
  • 4.5
  • 3
  • 3
  • 3
  • 3
  • 1.5
  • 7.5
  • 18
TOTAL 60

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SUBJECTS

BRAND IDENTITY DESIGN

The central theme is the theme of identity. Before facing the practical aspects, students will learn how to identify and design an identity system in a real work environment based on the basic elements of a company's image (brand, advertising, event promotion, website image, etc.). In the second part of the course, work is focused on a specific theme or case study which is constantly discussed and examined in class. Students will apply the acquired notions to design a brand that can actually stand out in its reference market and reflects the previously defined identity.

RESEARCH METHODS

This course implies a basic knowledge of the designing methodology techniques, and it is aimed to develop the student’s ability to analyse results and use them to build up innovative offers. After the explanation of theories, students will be asked to apply the learnt concepts to a fashion project.

HANDBAG DESIGN

Students shall apply their competence to the designing of a handbag collection. Handbags shall be analyzed in all their parts and in the aspects that connect this accessory to the creation and making of a fashion product. The purpose of this course is to teach students how to design a handbag based on a given target, identifying shapes, raw materials and accessories. This course shall also provide basic pattern-making notions for handbags, so that handbags will not only be designed but their feasibility will be checked too.

JEWELS DESIGN

This course provides the basic concepts to design jewels intended as accessories of clothing items responding to specific targets and trends. Different types of knowledge and graphics techniques will be used, as well as product presentation techniques oriented to the jewellery industry. Drawing notions will be also provided, concentrating on features of different types of materials and techniques that are used for the making of a jewel, e.g. stones, settings, etc.

FOOTWEAR DESIGN

Students shall apply their competence to the designing of a footwear collection. Shoes shall be analyzed in all their parts and in the aspects that connect this accessory to the creation and combination of clothes. The purpose of this course is to teach students how to design shoes based on target clients and trends.

RESEARCH ON SHAPES

Lectures provide an in-depth knowledge of perception psychology, mainly connected with the perception of shapes and colours. This course shall then develop the right skills to perform research activities based on the acquired knowledge and on conformity to trends. Such research must lead students to create new shapes and implement them in the designing of accessories. Students must be able to apply theoretical notions to provide reasons for the choices they have made in their projects.

COMMUNICATION STRATEGIES

This course implies a basic knowledge of personal motivation techniques to enhance the potential of every person and to make communication effective in all environments, especially professional contexts. The course includes lectures and in-class simulations of scenarios in order to prepare students to implement the acquired concepts.

RESEARCH ON RAW MATERIALS

This course features two main guidelines. The first one is the analysis and knowledge of alternative raw materials, taking for granted that students already know well traditional raw materials. The other main guideline is the acquisition of a method allowing students to identify, for each fashion item, an innovative material satisfying the given requirements. The course’s purposes is to provide students with the necessary information to make their on research on any type of material, identifying the main features to be tested in order to understand whether the raw material is suitable for application.

PROTOTYPE LAB

Starting from the ability to make a garment prototype and the basic concepts to create accessories, this course goes deeper into the skills and competence needed to manufacture prototypes of the most common accessories, such as handbags, hats, gloves, shoes and belts.
Students will have to prove their ability to assemble prototypes of accessories that have been dealt with in the subjects of “Footwear designing” and “Handbag designing”.

APPRENTICESHIP IN A COMPANY

Each student will implement the knowledge acquired during the master by working in a company under the terms of a training programme specifically fashioned upon the student's own features and personality. The purpose of the apprenticeship experience is to guide students into a real working environment and production process. Throughout the apprenticeship period, a tutor will monitor the students’ performance and the suitability of the type of experience they’re doing. Specific problem-solving and motivation build-up sessions will be provided if needed during the apprenticeship experience.

MEMOIRE / PROJECT

At the end of this course, students must prove their understanding, internalization and aware analysis of their entire course of study, considering in-class training, laboratory practice, distance-learning and apprenticeship programmes. In order to present effectively their work to the examination committee, students shall produce a document of at least 100 pages including charts, pictures and explanatory boards.
The examination committee will be composed of the committee’s president, the student’s dissertation supervisor and another teacher or two, one of whom may be replaced by an expert/representative person selected from the field of fashion. Presentations of dissertations will last approximately 15 minutes.

Top

SMR ADVANTAGE

360° SPECIALIZATION IN FASHION

SMR has many years of experience in the apparel and fashion, which makes it an institution exclusively specialized in fashion, able to provide skills and knowledge for all professional areas that include: pattern making, style, business, communications, graphic design , cool hunting, business management and product quality.

TEACHING METHOD FOR PATTERN MAKING

The proper functioning of the departments related to the pattern making is essential to the success of companies operating in the field and, when the use of technology for the renewal of the fashion system has become essential, it has also become essential to set the rules applicable to pattern making. The "Rossella Method " was born with the aim of providing a scientific basis for the procedures related to pattern making for clothing and represents an added value for students, that can use specific and exclusive educational material, not commercially available because it is covered by copyright. The course material and the entire Rossella Method cover the whole area of industrial and tailoring pattern making for men, women and children in various sectors of the clothing product (underwear, knitwear, leather, fur, dresses, coats, classic, casual, accessories, etc.).

STRONG LINK WITH THE WORLD OF WORK

Having been born as a school and as a consultancy studio for the renewal of fashion companies, SMR is in step with the evolution of the apparel industry. The continuous updating is reflected in the curricula of the courses that allow to train figures in line with the demand that comes from the world of work. SMR has also a database with more than 3,000 companies in the country, with which it has relationships for both internships and implementation of educational projects during the courses.

USING THE LATEST TECHNOLOGIES

SMR Labs have the most innovative technologies used in the fashion industry, from painting and vector graphics programs, industrial CAD bi and tridimensional systems. Regarding this, we note that SMR is Lectra Partner Privilege, the largest software company in the world for the clothing industry. Lectra works with over 850 fashion schools in the world and has selected about 30 institutions of higher education, including SMR, with which create a special relationship with the opportunity to have exchanges, relations with companies, updates and international conferences as well as to have the most innovative programs and their updates.

EXCLUSIVE EDUCATIONAL MATERIAL

SMR students can use educational material edited by Rossella including publications, texts, handouts and series about: style, pattern making, history of fashion, the study of details, the product category, tailoring and technical sheets.

STRONG ATTENTION TO THE INDIVIDUAL

SMR has been working with a limited group of students to allow each member to improve his features according to his professional and work goals . The very strong attention to the individual also allows to monitor in a timely manner the learning level of each student, intervening when necessary with appropriate aids and targeted interviews. The positive outcome of this choice is reflected in turn on the reduction of the level of school drop-out: 80% of students enrolled in the first year successfully complete and on schedule their course of study.
Our teaching method provides a limited number of students for each course with groups of max 18 people in order to facilitate the relationship teacher / student in laboratory and practical subjects.

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The Master “Fashion Designer” gives to students the skills to succeed in today’s fashion world. To achieve the goal of transmitting a broader range of skills, SMR has created its innovative postgraduate course to address the needs of young graduated fashion designers to meet the demand of fashion companies. The program is multidisciplinary covering fashion concept research, methodology & structure of a fashion collection, industrial CAD, simulation of 3D prototypes, textile industry and production, marketing communication, brand marketing, as well as other related subjects. Students engage in individual and group intensive projects that straddle the globe and prepare them to enter in the fashion industry.

GENERAL INFORMATION
Course Duration 1 years
Start date 11 February
Entry Requirements
  • Copy of Degree/Diploma
  • Résumé
  • Statement of purpose
  • Portfolio of projects
  • Copy of passport
Acknowledgment

to obtain the E.A.B.H.E.S. – SMR European Master 1st level students must have 60 ECTS credits required in the syllabus and they must have presented their Memoire Project, they must have scored 750 points in the English language TOEIC test or as an alternative to the TOEIC exam, a CELI 3 or CILS2 (level B2) for the Italian language.

Language the courses in Italy will be held in English, in Italian with simultaneous translation
Campus Opportunity to enjoy the city by staying at our facilities with the assistance of a tutor who speaks the native language
Job opportunities

The student who obtain the Master Fashion Designer finds a job in companies in the fashion industry in roles that are involved in collection design and manufacturing: stilyst, designer, trend researcher, pattern maker, product manager, prototypist, sample assigned.

STUDIES PLAN
Subjects 1st year ECTS
  • TRENDS
  • BRAND MARKETING
  • COMMUNICATION STRATEGIES
  • TECHNOLOGY OF MATERIALS
  • PROTOTYPE LAB
  • ENGLISH/ITALIAN
  • COLLECTION DESIGNING
  • PATTERN MAKING
  • CAD PATTERN MAKING
  • CAD DRAWING
  • COOL HUNTING
  • APPRENTICESHIP IN A COMPANY
  • MEMOIRE PROJECT
  • 1.5
  • 4
  • 1.5
  • 1.5
  • 4.5
  • 1.5
  • 6
  • 4.5
  • 6
  • 4.5
  • 1.5
  • 7.5
  • 15
TOTAL 60

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SUBJECTS

TRENDS

The purpose of this course is to teach students how to read, understand and interpret trends. The current fashion trends will be presented along with the techniques to transfer them to a mood board, a story board and to design a collection. The topic of trend research will be also dealt with, providing the necessary skills and competence to understand social, cultural and political phenomena and interpret them to guess future fashion trends.

BRAND MARKETING

Besides profits, the highest priority of modern companies is to be visible to consumers, appeal them and keep this attraction constant.
How do they achieve this? By creating the "brand" concept intended as an added value that cannot be imitated because it is composed of intangible assets built over time and by a thorough communication activity. In a market where products tend to become progressively ordinary because they are all alike in terms of technology and function, brand development is the winning weapon to fight the trend of imitation. Each brand features indeed elements that makes it unique and are associated with a company’s look and “aura”.
Brands are getting more and more important for consumers and they are becoming a relevant asset in the management of products and facilities within a company. It is therefore essential to understand the meaning and value of brand and to effectively manage all of this.
The evolution of the brand concept has also imposed some structural changes to modern companies. Former family-run companies are gradually being replaced by holding companies with un unlimited number of employees. The scenario has changed from functional organizations where specialists used to control different marketing activities to product-oriented organizations (product management) or brand-oriented organizations (brand management).
And this is the new approach that is most widely adopted by multi-product and multi-brand companies. Each product manager independently develops and implements strategies and a marketing plan specifically devoted to a single product or brand.

COMMUNICATION STRATEGIES

This course implies a basic knowledge of personal motivation techniques to enhance the potential of every person and to make communication effective in all environments, especially professional contexts. The course includes lectures and in-class simulations of scenarios in order to prepare students to implement the acquired concepts.

TECHNOLOGY OF MATERIALS

This course offers an in-depth knowledge of different categories of commodities, so that students can learn how to recognize fabrics, fibres and fabric weaves and thus select the ones that are most suitable for the fashion products that they are designing.

PROTOTYPE LAB

Students beginning this course must have a background knowledge on how to assemble and sew garments. The additional information provided is aimed to teach students how to make the prototype of a garment and accessories made for a collection.

COLLECTION DESIGNING

The goal of this course is to supply students with the skills and tools needed to design a creative and professional collection. They must be able to design a collection based on trend, target and brand requirements, and their collection must feature innovative garments for which they will have to choose the right raw materials and accessories.

CAD PATTERN MAKING

This course gives students the necessary skills and notions for the use of advanced industrial CAD systems for the creation of garment bases, their transformations, size development and pattern positioning on fabric.

CAD DRAWING

Students shall learn what they need about human anatomy and representation techniques for fashion plates, they will learn how to use a PC for their purposes and specifically they will be taught how to use IT and industrial CAD programmes for the designing of fashion plates and collections.

COOL HUNTING

The aim of the course is the formation of a emerging figure : the cool hunter, who studies different areas such as fashion, advertising, music, design, cinema and marketing and therefore decodes their cultural mechanisms and aesthetic signals. The professional goal of the Cool Hunter encompasses numerous skills that until a few years ago were not investigated in the field of study and learning institutions, but only on the field work .The course will be devoted to the analysis, elaboration and interpretation of fashion trends, to propose new product concepts and communication.

APPRENTICESHIP IN A COMPANY

Each student will implement the knowledge acquired during the master by working in a company under the terms of a training programme specifically fashioned upon the student's own features and personality. The purpose of the apprenticeship experience is to guide students into a real working environment and production process. Throughout the apprenticeship period, a tutor will monitor the students’ performance and the suitability of the type of experience they’re doing. Specific problem-solving and motivation build-up sessions will be provided if needed during the apprenticeship experience.

PATTERN MAKING

Starting from a basic knowledge of pattern-making, this course will go deeper into aspects such as wearability, cuts and finishes, in order to make each student capable of independently managing a pattern, from the fashion-plate to the making of a structural model.

MÉMOIRE / PROJECT

At the end of this course, students must prove their understanding, internalization and aware analysis of their entire course of study, considering in-class training, laboratory practice, distance-learning and apprenticeship programmes. In order to present effectively their work to the examination committee, students shall produce a document of at least 100 pages including charts, pictures and explanatory boards. The examination committee will be composed of the committee’s president, the student’s dissertation supervisor and another teacher or two, one of whom may be replaced by an expert/representative person selected from the field of fashion. Presentations of dissertations will last approximately 15 minutes.

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SMR ADVANTAGE

360° SPECIALIZATION IN FASHION

SMR has many years of experience in the apparel and fashion, which makes it an institution exclusively specialized in fashion, able to provide skills and knowledge for all professional areas that include: pattern making, style, business, communications, graphic design , cool hunting, business management and product quality.

TEACHING METHOD FOR PATTERN MAKING

The proper functioning of the departments related to the pattern making is essential to the success of companies operating in the field and, when the use of technology for the renewal of the fashion system has become essential, it has also become essential to set the rules applicable to pattern making. The "Rossella Method " was born with the aim of providing a scientific basis for the procedures related to pattern making for clothing and represents an added value for students, that can use specific and exclusive educational material, not commercially available because it is covered by copyright. The course material and the entire Rossella Method cover the whole area of industrial and tailoring pattern making for men, women and children in various sectors of the clothing product (underwear, knitwear, leather, fur, dresses, coats, classic, casual, accessories, etc.).

STRONG LINK WITH THE WORLD OF WORK

Having been born as a school and as a consultancy studio for the renewal of fashion companies, SMR is in step with the evolution of the apparel industry. The continuous updating is reflected in the curricula of the courses that allow to train figures in line with the demand that comes from the world of work. SMR has also a database with more than 3,000 companies in the country, with which it has relationships for both internships and implementation of educational projects during the courses.

USING THE LATEST TECHNOLOGIES

SMR Labs have the most innovative technologies used in the fashion industry, from painting and vector graphics programs, industrial CAD bi and tridimensional systems. Regarding this, we note that SMR is Lectra Partner Privilege, the largest software company in the world for the clothing industry. Lectra works with over 850 fashion schools in the world and has selected about 30 institutions of higher education, including SMR, with which create a special relationship with the opportunity to have exchanges, relations with companies, updates and international conferences as well as to have the most innovative programs and their updates.

EXCLUSIVE EDUCATIONAL MATERIAL

SMR students can use educational material edited by Rossella including publications, texts, handouts and series about: style, pattern making, history of fashion, the study of details, the product category, tailoring and technical sheets.

STRONG ATTENTION TO THE INDIVIDUAL

SMR has been working with a limited group of students to allow each member to improve his features according to his professional and work goals . The very strong attention to the individual also allows to monitor in a timely manner the learning level of each student, intervening when necessary with appropriate aids and targeted interviews. The positive outcome of this choice is reflected in turn on the reduction of the level of school drop-out: 80% of students enrolled in the first year successfully complete and on schedule their course of study.

Our teaching method provides a limited number of students for each course with groups of max 18 people in order to facilitate the relationship teacher / student in laboratory and practical subjects.

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The Master “Start a Fashion Business” gives students the abilities, skills and support to start their own business or to enter in a fashion company; it combines traditional methods with “SMR Exclusive system” information technology innovations.

The purpose of the Master is to make each student independent in the design and program of their own business-plan, being aware of their skills and techniques for personal and professional development.

GENERAL INFORMATION
Course Duration 1 years
Start date January
Entry Requirements
  • EUROPEAN MASTER obtained at SMR.
  • For those who have obtained a Master in fashion at another university or institute, the admission is subordinated to the presentation of a portfolio project.
  • Résumé
  • Statement of purpose
Acknowledgment

to obtain the E.A.B.H.E.S. – SMR European Master 1st level students must have 60 ECTS credits required in the syllabus and they must have presented their Memoire Project, they must have scored 750 points in the English language TOEIC test or as an alternative to the TOEIC exam, a CELI 3 or CILS2 (level B2) for the Italian language.

Language the courses in Italy will be held in English, in Italian with simultaneous translation.
Campus Opportunity to enjoy the city by staying at our facilities with the assistance of a tutor who speaks the native language
Job opportunities

the aim of the Master is to accompany each student in the conception and realization of his own professional project: self-employer, freelancer, hold a position of responsibility in a fashion company.

STUDIES PLAN
Subjects 1st year ECTS
  • BRAND IDENTITY DESIGN
  • FINANCIAL – ECONOMIC PLAN
  • MARKET ANALYSIS
  • MARKETING PLAN
  • ORGANIZATIONAL PLAN
  • BUSINESS IDEA PROJECT
  • PRODUCT ANALYSIS
  • WEB AND MULTIMEDIA DESIGN
  • ENGLISH/ITALIAN
  • REALIZATION OF PROJECT OR APPRENTICESHIP ROGRAM
  • MEMOIRE PROJECT
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 12
  • 21
TOTAL 60

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SUBJECTS

BRAND IDENTITY DESIGN

Based on their own projects, students will implement the notions acquired about company identity and their advanced computer-assisted design skills to design their own brand.

FINANCIAL-ECONOMIC PLAN

Following the guidelines of individual business plans (described in the subject of “Business idea project”), students will create a PEF (economical financial plan), which is an essential tool for a competitive business plan, because it analyses the economical sustainability and productivity of a business plan. The basics of accountancy and how to set up a balance sheet for a company will be taught, with special reference to making estimates, which i san essential competence essential to control and run a business.

MARKET ANALYSIS

Based on personal business ideas, students will apply the acquired notions in the subject of market analysis supported by primary and secondary sources in order to obtain every piece of useful information on the specific fields they have chosen for their projects.

MARKETING PLAN

Following the guidelines of individual business plans (described in the subject of “Business idea project”), students will use their knowledge of marketing rules to create the most suitable plan among possible models (taking into account brand, product category, new products, market segment, geographical areas, clients).

ORGANISATIONAL PLAN

Following the guidelines of individual business plans outlined in the “Business idea project”, students will prepare their own organisational plan, which is a strategic tool used by companies to set up their structure in such a way as to achieve the utmost functionality. The main elements of an organisational plan will be analyzed and laid out based on the features of individual projects: management of human resources, administration fees, legal issues, structural organization, flowcharts of activities.

BUSINESS IDEA PROJECT

Based on their own attitudes and expectations, students will choose their personal master degree projects, identifying the guidelines for a business plan, i.e. an individual project to create their own company. The project must include a feasibility study, the results to be achieved and the different stages of the project’s implementation.

PRODUCT ANALYSIS

Based on personal business ideas, students will analyse products applying the research methods needed to make these products complete and innovative.

WEB AND MULTIMEDIA DESIGN

Students will learn how to design and graphically implement a web-based campaign for their projects.

REALIZATION OF PROJECT OR APPRENTICESHIP PROGRAMMES

Each student will implement their projects either by starting their own business or by making a training apprenticeship in a fashion company.
Throughout the project, students will be followed by a tutor who will monitor their progress and help them to handle problems, giving them the necessary tools to settle any critical element.

MEMOIRE / PROJECT

At the end of this course, students must prove their understanding, internalization and aware analysis of their entire course of study, considering in-class training, laboratory practice, distance-learning and apprenticeship programmes. In order to present effectively their work to the examination committee, students shall produce a document of at least 100 pages including charts, pictures and explanatory boards.
The examination committee will be composed of the committee’s president, the student’s dissertation supervisor and another teacher or two, one of whom may be replaced by an expert/representative person selected from the field of fashion. Presentations of dissertations will last approximately 15 minutes.

Top

SMR ADVANTAGE

360° SPECIALIZATION IN FASHION

SMR has many years of experience in the apparel and fashion, which makes it an institution exclusively specialized in fashion, able to provide skills and knowledge for all professional areas that include: pattern making, style, business, communications, graphic design , cool hunting, business management and product quality.

TEACHING METHOD FOR PATTERN MAKING

The proper functioning of the departments related to the pattern making is essential to the success of companies operating in the field and, when the use of technology for the renewal of the fashion system has become essential, it has also become essential to set the rules applicable to pattern making. The "Rossella Method " was born with the aim of providing a scientific basis for the procedures related to pattern making for clothing and represents an added value for students, that can use specific and exclusive educational material, not commercially available because it is covered by copyright. The course material and the entire Rossella Method cover the whole area of industrial and tailoring pattern making for men, women and children in various sectors of the clothing product (underwear, knitwear, leather, fur, dresses, coats, classic, casual, accessories, etc.).

STRONG LINK WITH THE WORLD OF WORK

Having been born as a school and as a consultancy studio for the renewal of fashion companies, SMR is in step with the evolution of the apparel industry. The continuous updating is reflected in the curricula of the courses that allow to train figures in line with the demand that comes from the world of work. SMR has also a database with more than 3,000 companies in the country, with which it has relationships for both internships and implementation of educational projects during the courses.

USING THE LATEST TECHNOLOGIES

SMR Labs have the most innovative technologies used in the fashion industry, from painting and vector graphics programs, industrial CAD bi and tridimensional systems. Regarding this, we note that SMR is Lectra Partner Privilege, the largest software company in the world for the clothing industry. Lectra works with over 850 fashion schools in the world and has selected about 30 institutions of higher education, including SMR, with which create a special relationship with the opportunity to have exchanges, relations with companies, updates and international conferences as well as to have the most innovative programs and their updates.

EXCLUSIVE EDUCATIONAL MATERIAL

SMR students can use educational material edited by Rossella including publications, texts, handouts and series about: style, pattern making, history of fashion, the study of details, the product category, tailoring and technical sheets .

STRONG ATTENTION TO THE INDIVIDUAL

SMR has been working with a limited group of students to allow each member to improve his features according to his professional and work goals . The very strong attention to the individual also allows to monitor in a timely manner the learning level of each student, intervening when necessary with appropriate aids and targeted interviews. The positive outcome of this choice is reflected in turn on the reduction of the level of school drop-out: 80% of students enrolled in the first year successfully complete and on schedule their course of study.
Our teaching method provides a limited number of students for each course with groups of max 18 people in order to facilitate the relationship teacher / student in laboratory and practical subjects.

Top